What is the Meta Description Tag - How it Works for You
PAGE 1 - What is the purpose of the Meta Description Tag
PAGE 2 - Autogenerate or type your Meta Description, plus Post Tags
PAGE 3 - Why you should not get upset if Google does not use your Description
PAGE 4 - When an obscure keyword in a comment gets you to Google Page 1
You may have heard that the Meta Description Tag is important for your SEO and rankings. Though that is partially true, the Meta Description is more important for your CTR, Click Through Rate. Your title captures the attention and your description gets people to click your link.
You place your target keyword in your page or post title to not just grab the attention of the person seeking that specific search term, but to rank higher for it. We are also taught that we should “try” to use our target keyword again in the Meta Description of our page or post.
HOWEVER IT IS NOT ALWAYS NECESSARY
If you can get your target keyword to appear in your Meta Description and still have it read naturally, then yes, use that keyword there. However if you cannot, Google will still know what your target keyword is and what you want to rank for by looking at your entire content.
The job of your Meta Description is to compel those who do a Google (Bing or Yahoo) search, to want to click on your link by informing them what your content is about beyond that of your keyword. The description does not need to have your keyword for it to make people click on it.
Of the three Meta Tags; Title, Description & Keyword, the Description can be changed from time to time. Whereas the Title should remain the same and the Keyword should be avoided. Back in 2012 Matt Cutts of Google explained which Meta Tags are important, see video at link below.
The above image is the search result for a Wealthy Affiliate review I did in 2018. My target keyword “What is Wealthy Affiliate About” not only appears in my Meta Title Tag but appears naturally in my Meta Description Tag too. Did you notice that the keyword is not bold faced?
Normally Google will highlight or bold face the keyword you searched for in the description. However I searched for a different keyword, “Wealthy Affiliate 2018 Review” which was ranking higher than my original keyword. How is that possible? Read on and I will explain.
NEXT UP = Why I let the All In One SEO automate the process