RankBrain became fully recognized by the world in October 2015 when the ranking of billions of pages took a totally different direction. People knew it as Google’s major machine-learning artificial intelligence system. It is Google’s third most important signal that contributes to the result of a search by a viewer.

Google’s agenda with RankBrain is to completely get rid of webpages that fail to provide high-quality content to its viewers; this is the method it uses to deliver relevant results to search queries.

Because of this development, content providers that want to gain visibility on these unreliable pages must find ways of meeting up with the requirements of these machines or otherwise face the consequences.

I Don’t Know What Machine Learning Artificial Intelligence Is

For you to understand what RankBrain is all about, you need to understand what these artificial intelligence machines are; although closely related, they are not the same.

Artificial intelligence is a situation where a range of machines can perform assignments that human intelligence is required to do such as making decisions, translating languages, or making speech recognitions.

Now, this is where machines like RankBrain come in, they use similar abilities to detect the result of search queries.