How does Google PageRank work?

The PageRank formula is based on the random surfer model. It is a mathematical model that simulates a person clicking on a link and moving from one page. The PageRank value measures the probability of landing on a particular page.

Each link on a page passes its PageRank onto its entire outgoing link. If Page A links to Page B, it will transfer only 0.25 of its PageRank to page B.

In the same way, a top nav with 300 links would dilute the weight of the pages you want to promote the most. For this reason, internal links are treated differently from external ones. A top nav with a Page A link will be “damped down” compared to a bottom nav with 300 pages.

During the previous stages of the search process, Google developed its PageRank algorithm to rank web pages in a search list based on various criteria, including quality, relevance, and authoritativeness.

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Why did Google Remove the Public PageRank Score?

It seems everyone is talking about Google’s recent decision to take away the public PageRank score. It’s an issue that is catching the attention of SEOs. Webmasters are voicing their concerns in forums, but most webmasters aren’t considering the reason for this change.

So, why did Google remove the public PageRank score?

The problem with allowing the public to see the PageRank score is that there is no way for the algorithm to calculate it unless you know the definitive PageRank of the pages linking to your site.

After all, there is no such thing as an accurate PR, and therefore the algorithm isn’t able to measure your page’s quality. The public PageRank score was of little use to webmasters and users.

The public PageRank score was one of the first algorithms Google introduced. Previously, webmasters had to calculate it manually. The algorithm, which Matt Cutts and Larry Page developed, was complicated, so determining its value was difficult.

The resulting inflated PRs were a significant reason for the decline in the search engine. But the public PageRank score has a lot of merits.