PAGE 1 – What is a niche and why should it be narrow

PAGE 2 – What are popular niche markets

PAGE 3 – Popular Evergreen / Sustainable niche markets

PAGE 4 – Popular Hobby / Passion niche markets

When starting an affiliate marketing website, you will have to decide on a niche. Most times people will ask, what is a profitable niche? This is normally the question I hear asked right after the question, what is a niche? I will answer both.

WHAT IS A NICHE

People tend to take something they know nothing about and make it harder for them to understand the correct answer. I was like that at first when it came to the definition of what a niche was. But then once it was explained to me it became very obvious that we all partake in niches every single day.

A niche is anything that pertains to a specific area of the population with a specific interest. Let us say you are into drinking beer but only the craft beer segment of the beer market. That craft beer segment is a niche because it is a subset of the wider beer consumption market.

HOW TO NARROW A NICHE

Staying with the niche of craft beer, you would want to think of different things that apply to craft beer. What could these be? Perhaps your favorite tastes which would narrow it down to the type such as an IPA, or you could focus on how to brew it yourself and then narrow that down to specific equipment.

It is really important to narrow down your niche as much as possible, this way you can become an authority within your respective niche. And as an authority you basically will become the big fish in the small pond. This is why it is important to be knowledgeable in your chosen niche.

NEXT UP = What are some popular niches to get into

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nurselizstar Premium
Oh my goodness, what a powerful tutorial with lots of wisdom and experience backing it up. Unfortunately, it kind of turned me upside down. I had chosen plus-size women's clothing and the disparaging difference in sizes among designers and countries, but I see now that this possibly isn't distinct enough. Oh dear...now what?? LOL
Excellent training Mr. Robert!
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boomergp08 Premium
Thank you. Happy you liked my training tutorial. As for your chosen niche, I see nothing wrong with what you have chosen.
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James1-4 Premium
Hi Rob,

Thank you for giving clarity to the categories of profitable niche areas. I see there can be many sub- or sub-sub- or even sub-sub-sub-niches a person can be passionate about and cross-research. Is it better to create individual sites for those related sub-sub- or sub-sub-sub-niches or combine them by placing them in different sections of the same site?

Thanks for your insight,

James
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boomergp08 Premium
You are welcome James. In answer to your question...

I would put them all on the same website but just in different categories.
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Igor13 Premium
Thanks for this post! it motivated me to write some sentences about the topic.

Choosing the right niche is for sure the first important steps toward having success online.

The times of success with "broad niches" are gone. Narrowing the niches is a must.

At the beginning of the online era, it was maybe possible to have success also within broad niches, and this, maybe! With the growth of the popularity of the online platform and online businesses, narrowing the niche became more and more important.

At the beginning you could be a specialist in an "online marketing niche" and you could have success. Nowadays, you need to narrow your expertise, even in the online marketing field.

It is like in any expertise, if you can go further and further in your researches, and find some relevant "pieces of the puzzle", or discover some important details, you will make the breakthrough, under the condition that "because of the tree you don't see the wood!"

When you narrow the niche, be specific, know the subject and be passionate and persistent about it.

Best regards!
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boomergp08 Premium
Very well said.
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Igor13 Premium
Thanks, Robert!
Best regards!
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boomergp08 Premium
You are welcome Igor.
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Igor13 Premium
Thanks!
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MataSahib Premium
I am a longtime yogini. I began at age 21 by taking Kundalini Yoga classes at UCLA's experimental college, and loved it so much that I went to many special trainings, including many with Yogi Bhajan, who brought the Science of Kundalini Yoga to America. This niche could include the yogic lifestyle and yogic vegetarian diet, as well as the powerful kriyas I have been doing for fifteen years that quickly led to my liberation following severe spousal abuse. My life of prayer at age 67 is continually dedicated to using these kriyas to call upon Divine entities I was related to in past lives to help me bless and heal the world and all its inhabitants. I would love to share this sacred yogic lifestyle with the world,
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boomergp08 Premium
Sounds like a good idea for a niche to me. You obviously have a passion for it and can definitely guide others to it while making some money.
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Lsessions89 Premium
That was very helpful, but I still can't pick a niche. I don't really have a passion for anything that I know of. I like to do certain things, but I just can't figure out what I'm passionate about. As an educator I had very little time for anything but school,l and I neglected myself. School and kids were my life for 35 years and now I'm literally lost. Oh well, thanks for your help!
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boomergp08 Premium
A niche doesn't have to be something you are passionate about, it could be something you are interested in and would like to learn more about.

Why not pick something within the education niche? Seeing how you used to be an educator you could probably find something there.

Perhaps you could choose the home schooling niche and offer advice and/or products that would facilitate that particular niche.

What about any of the dozen or so niches you are involved with on a daily basis? Are there any that you could help recommend to other people?
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JoAnnT-18 Premium
@boomergp08 has great suggestions and this is a fabulous training.

Maybe my story will help.

Like you, I worked long hours my entire career. I can identify with you. I went back to work immediately after my son was born, and also started back to college when he was 3 months old. It took me 11 years to get my degree, and another 2 years for my CMA, & CPA certifications, all while spending less time with my 2 kids than was reasonable. My husband is obviously a saint. :)

Looking back, my passions in life were my family, my faith and my career, but the one that got a lot of time consistently was my career.

For health reasons, I found myself suddenly unceremoniously "retired" way before anticipated after 35+ years in that field. Due to the nature of my health issues and the effect they had on my ability to think, I couldn't continue to work in my field at all. I was miserable. (sound familiar?)

Because I was spending all my time at home for the first time in my life, I was willing to try things that were foreign to me just to keep from going crazy and to ease the depression. I found these new interests became passions that will serve me well in my Wealthy Affiliate career.

Surprise #1! I love bird feeders and watching the visiting birds in my backyard out my den & breakfast room windows. This was the first passion I discovered. World of Bird Feeders is my first niche and I have started blogging for the first time in my life.

Surprise #2! I love flowering plants. I had never had a flower bed in my life until I was 63. I am passionate about my flowers, especially the ones that attrack hummingbirds and butterflies! I can see a possible future niche here

Surprise #3! My grown kids introduced me to Doctor Who. I had seen episodes before, but thought they were stupid. Watching it initially as a family activity over the holidays, I ended up watching the entire Doctor Who series since the restart with the 10th Doctor Who in 2005. Maybe all things Doctor Who will be a future niche.

Retirement Dream - I have always dreamed about traveling in a RV/Camper 100% when we retire. I'm 65, but my husband continues to work and retirement is delayed. I definitely plan to have a niche out of my retirement travel when I get there, and maybe even before as I prepare for it. Wealthy Affiliates is the only way I'm even going to get there!!! I love Wealthy Affiliates.

I don't know if my story will help you think about and find your first niche. All things I'm looking at focusing on in Wealthy Affiliates are things I was introduced to after I "retired" 3 years ago.

Good Luck @Lsessions89! You'll find your first niche and get rolling. I noticed @boomergp08 suggested something teacher related. Awesome. Think of all the tools you have used in your classroom and with special students or lessons or topics through the years. Wow. It could be a gold mine for you.
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Finally the lost man is found ,i didn' know what a niche was and you made it clear thank you very much
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ZafiroD Premium
This is great info but now I'm starting to worry that my niche is too broad! I wanted to have a blog about learning to sew and taking my readers on the journey with me while advertising products or books that worked for me... do you think that makes sense?
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Jackiex4 Premium
Actually, I don't think this is too broad. You'll be targetting those who are just starting to learn to sew.
Do you already have a domain?
Jackie
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ZafiroD Premium
just picked it!- sewwithme
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Jackiex4 Premium
Perfect. You can start off targeting those who are just starting out and when you're site and experience is established you can branch out without having to buy a new domain.
Hope this helps
Jackie
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ZafiroD Premium
Thanks so much for your feedback!
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Lev Premium
Great niche Zafiro! Go for it, you'll be an authority in the subject in no time. Target beginners and then maybe categorize the site based on the type of sewing. Search for the long tail keywords including the type of sewing and keywords like learn how, how to, best way to sew...add for beginners. Excited for you, lots of possibilities for product reviews and different styles, garments, best tools to use, etc. You got this!
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ZafiroD Premium
Great advice! Thanks!
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RobertDoyle Premium
You could pick something you really like, such as sewing clothes, which is a sub niche. You could still provide other sewing products for sale but focus the writing on a particular sub niche perhaps.
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boomergp08 Premium
I think your niche is spot on target with those who are learning to sew. I do not see it as being broad at all. Go for it!
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Lsheehan Premium
This is very helpful, thank you! I was stuck as I had created my website with fitness clothing as my niche. As I go to the about me training section, I was stumped on how to promote it. I am changing my niche to digital cameras as I love taking pictures so I think that would be a better niche for me. Do you think I need to narrow that to cheap digital cameras or cameras for kids? Thanks!
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boomergp08 Premium
You are welcome and I think that is a good niche to choose. You could narrow it down into either of those two sub niches. I think cameras for kids is a great sub niche because it can also encompass cheap digital cameras.
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Lsheehan Premium
Great, thank you so much! I may focus on digital cameras for kids. I have e a long way to go, but getting excited! Thanks again
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boomergp08 Premium
It was my pleasure. Getting excited with a niche is a very good sign that you will be able to create engaging content for it.
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RobertDoyle Premium
I agree. cameras for kids sounds like a great niche. Might also be less competition online perhaps.
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Lsheehan Premium
Thank you Robert!
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Steadfast61 Premium
My passion is English Literature and English Language. I have built a website here at WA - www.englishwordmeanings.com - and enjoy suggesting great words/fun words. It is a passion but I don't know how I can make it work in affiliate terms. I have linked to writing desks and pens and am thinking of books, new and used perhaps. Any thoughts or ideas?
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boomergp08 Premium
How about looking for English Language Training Courses affiliate programs or Electronic Readers that help people to learn a new language?
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online literary courses, writing programs, (literature themes travel, theater themes, movies, audiobooks,
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mbouteiller Premium
Hey Rob, wow, thank you for all the cool niche ideas. I wish there were 5 of me... probably scary to a lot of people to have 5 more of me. I would love to create a bunch of websites because you gave me a lot of ideas. I love sports and of course health and travel.
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boomergp08 Premium
You are welcome Monica and I definitely understand the feeling of wishing there were more than just one of me. There are so many niche ideas but so little time to do them all.
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SusanHogan Premium
Great article! My Niche is a healthy lifestyle. Since your rank is 13 I am assuming you have been around for a long time and are in the know. I am not sure if this is the right place to post this, but I would like you comments and opinion of my website. Feedback would be greatly appreciated because I have been in the program only for about 3 weeks. My website is: anaturalorganiclife.com
Thanks, Susie
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boomergp08 Premium
You are welcome Susie.

Though there are other places within WA meant for giving comments and feedback, I decided to look at your website because it is of a topic I have quite a bit of knowledge in. So here is my feedback.

Your website for only 3 weeks is shaping up nicely. Your content is informative and conversational. However ther are a couple of minor issues.

Some of your paragraphs are too big. Try to keep your paragraphs to no more than 3 sentences long. For instance, the first paragraph on your About Susan post could be broken down into 3 paragraphs.

Also on your About Susan post, remember to complete the other parts of Why You Want to Help People & The Goal of Your Website. You will also want to add a picture of yourself near the top. This helps to build trust.

On your Home Page blog roll... You need to set the Featured Image for each post. This way you will have a relevant image for each post instead of a blank space. Currently you have only the title, a snippet preview, and Continue Reading.

Do you know how to set your Featured Image? I can easily explain it to you if you do not know.

But other than what I mentioned above, the rest of your website is coming along nicely. Keep up the good work.
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SusanHogan Premium
No, I don't know how to set the Featured Image. I don't think we have done that in the class yet. Thanks for your input. I will make some changes.
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boomergp08 Premium
Take a look near the bottom of the tutorial page at the link below. I describe how to set your Featured Image.
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Great article Boomer. I'm just starting and I have a couple of niche's in mind that are both of interest to me. One has to with dogs but narrowed down to a particular breed. I feel there would be plenty of ways to monetize but keeping the content fresh might be a challenge. What hasn't been written about dogs, right? And the information is readily available from competing websites. The other would revolve around streaming TV. I'm not seeing anything out there that's build the way I would like to see it. There's a ton of content to be written about this but my issue with this niche is that it doesn't appear that there are many affiliate opportunities. The competition in this niche comes mainly from youtube where there is a lot of content available. So here I sit......I'm basically stuck and have done nothing. Hoping you can impart some wisdom.
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ArianaM2 Premium
I would recommend starting with the one you know you could monetize and have more of a basic plan for. Once you have that figured out you could work on how to make a business based on streaming tv.
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ArianaM2 Premium
It will really help to have an easier niche in the beginning when you are just figuring things out.
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boomergp08 Premium
I would go with the dog niche because streaming TV is too hard to monetize. Plus the dog niche would have more ways to monetize.

With the various sub niches available you could not only start with one but could also grow broader by adding in other relevant sub niches once your content ideas begin to run out.
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Thanks for your reply!
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boomergp08 Premium
You are welcome.
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dlum11 Premium
What was the hardest thing to do ,growing up on a farm ,and a family farm too. Communicating and motivating your crew! It came down to consistenCy and simplicity. There is 34 teams in the NFL they all have premadonna athletes. The coach gets the athletes all pull in the same direction . Usually win the upper bowl.
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DGonzales1 Premium
Thanks Rob ...this is very helpful ... I am considering the following niches ....biblical classical education and other stay at home dad niches and also living roofs and walls fire resistant ...with succulents as a succulent consultant and beginning reformed theology what do you think ...please check out www.desiringgod.org,,,,
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boomergp08 Premium
Those all sound like interesting niches. Just remember to pick one and try not to combine them together.
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Kickbacked Premium
Hi Rob

I wish I would have come across this post of yours about 5 months ago! Your post really gives clarity in putting a game plan into action here in WA!

A great and must-read for newbies and those struggling!

Wishing you a successful and Happy New Year and a great weekend!

Tim
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boomergp08 Premium
Thank you Tim. I sometimes share the link to this tutorial when I see members struggling to come up with a niche.

I feel that when a new member comes to WA and then has to think of a niche to promote, they over-think the simple process of what a niche really is.

Because this is all new information for them, they don't step back and just think of all of the niches they are involved with on a daily basis. So I wrote this to help bring more clarity.

You have a happy and prosperous New Years too Tim.
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Your training on Niches is amazing! Due to my own health situation (a diagnosis of Leukemia), I had to resign my career in 2014. Since then I have been studying different avenues of writing in hopes of learning a way to make money from home. Since the diagnosis, I've had to "survive" on disability only. Of everything I have studied, your training has been the best! Thanks so much for bringing me a lot more clarity. I look forward to more of your trainings!

God bless you,
Steph
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boomergp08 Premium
It is my pleasure Stephanie. I am happy that my training has helped to bring your clarity.
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SondraM Premium
Nintendo video game tester.....that sounds like it would have been a fun job for a while.

I took this training to see how you approached helping people figure out a niche. It seems like WA members get extremely stressed out when it is time to choose a niche.

Good training.
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boomergp08 Premium
Thank you. - Testing any type of video game when done the right way is 80% stressful hard work and 20% fun, because when you test a video game you do not play it.

Yes, many new members here at WA get stressed out when trying to find a niche. But I think many are approaching it in the wrong way. When a niche can be anything, it should not be hard to find one.
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SondraM Premium
Your training with finding niche ideas by looking at the pictures was a good way of getting people involved. I hope you have a productive week.
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boomergp08 Premium
Thank you Sondra. I feel that if people get involved with what I am trying to show them, it might make it easier for them in the long run to see how a niche can be found from our everyday surroundings.
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Fbamakrait Premium
OK thanks for being so helpful in this matter choosing a niche, i am one of those struggling to get my niche,the question i have is ,i
like to understand the big picture ,let's say that i choose some thing like ALWAYSHEALTHY,COM as a website domain
and then focused on mineral water advantage &disadvantage; as niche for example dose this work, if yes ....
if i thought about getting or promoting other products (clothes)
do i have to change my website name or what .excuse me for this weird question ,new in this business but love it.
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boomergp08 Premium
Your website name should be relevant to your niche, unless you go for a brandable name. AlwaysHealthy could work for the advantages of mineral water but would not work for clothing.
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SondraM Premium
Somehow this showed up in my feed. Lol.

Always healthy domain name could MAYBE work if he focused only on work out/ fitness clothing.
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Fbamakrait Premium
Ok that's fine ,in case if planning to do clothes business do i have to get anther website?
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boomergp08 Premium
Business clothing has nothing to do with being always healthy so yes, you would have to get a new website and website name.
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SondraM Premium
Agreed
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SummerWISH7 Premium
Thank you so much for this info! It is amazing and just what I needed to read today. I was starting to feel in over my head, I may still be, but I am going to change what I had chosen for my niche. Thanks again and I will read more of your other articles.
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boomergp08 Premium
You are welcome. Choosing a niche is far more simple than many people make it out to be.
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realpurdy1 Premium
Hi Boomer,
Thanks again for this helpful tutorial! I'm doing keyword research on Natural remedies for join pain and have found some low competition keywords. I also looked up keywords for Natural remedies for back pain too. Join pain and back pain are similar as most of the time the pain is emanating from the skeletal tissue (the joints). So I'm wondering do you think it would be smarter to choose one or the other vs choosing both as my key niche? As I understand it is better to stay narrow in the beginning and then I can broaden out in time? I appreciate you input!

Thank you,
Shawna :)
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boomergp08 Premium
Yes, I would definitely start by picking one of the two. I would probably start with Joint Pain and not just because the pain starts from the joints.

I would also start with Joint Pain over Back Pain because more people experience various forms of joint pain than they do back pain.
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realpurdy1 Premium
Thank you very much, I appreciate it! :)
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boomergp08 Premium
My pleasure.
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LatriciaT1 Premium
Great idea!!! I have knee pain. I would check out your website for that type of information. Keep up the good work!
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JackieSmith Premium
My passion is going on mission trips. I have been inspired by many books written by people who have done mission work as well as my own vast collection of books - autobiographies - of people from other cultures who have been through devastating trauma - and whose countries welcome missionaries. I was thinking of blogging these books on my website with my own reviews and my experience coupled in with this. I would join Amazon as an affiliate partner - linking the books through to them. Do you think there is much scope for this niche?
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boomergp08 Premium
If it is something you feel passionate about, go for it! Or you could approach it in another way and focus on the needed supplies for taking on such a mission. This way you can not just offer the books but also some (not all) of the necessary supplies.
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rallamby96 Premium
HI Boomergp08 I like this training. But I have a question if I narrow a niche a lot for example in the Video Games Niche. For example, focus on just Nintendo games. I need to narrow to a specific game this will not be very limited to make this niche profitable. Could you please advice me?
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boomergp08 Premium
If you were to narrow down to just Nintendo games that would be too broad. It would be best to narrow it down to Nintendo Sports Games and then narrow down further to Nintendo Baseball Games.

Or it could be Nintendo Shooter Games. Narrow that down to Nintendo First Person Shooter Games and then Nintendo First Person Military Shooter Games.

These would be the best and more-narrow sub niche categories of Nintendo games to start out with.
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rallamby96 Premium
There will be a plenty of products that i can promote to earn some good money that is my concerns. But i like the way you narrow the niche.. Thanks.
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boomergp08 Premium
You are welcome
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analida Premium
Great information! i like your writing style. One question: I decided to choose Korean Movies/dramas as my niche. I feel it is pretty broad and I don't know how to narrow it down. Other examples of my hobbies are: photography, food, read romantic novels, speed walk, and buy custom fashion jewelry. However they are all broad. Any suggestions as to which one would profit me the most? Thanks!
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zoeccess Premium
Korean Dramas is huge! But, affiliate marketing from korean drama not so good, because we can watch it by you-tube. This is only my opinion anyway :)
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boomergp08 Premium
Always go with a niche you know the most about. Never go with something strickly because it is profitable. If what you know the most happens to be profitable, go with it.

To narrow it down it could be like this.

Photography > Film or Digital > Lens
Food > Southern Style > Gluten Free
Romantic Novels > Specific Authors
Speed Walk > Running Shoes > Nike
Custom Fashion Jewelry > For Men
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analida Premium
Thanks for your opinion Zoeccess, well I watch plenty of Korean Dramas and youtube is good if they show like a trailer of an upcoming drama/ movie or after the episodes were played.
However, if you are very interested in the most recent or popular shows without commercial interruptions you wouldn't mind to pay without ads on Viki or Hulu and become a member =D. I am just looking how to profit from it and grasp the right target.
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analida Premium
Thank you so much for your helpful suggestions! I have a passion for all of them. It is great how you narrowed them down to very specific niches. That is an interesting one, the Custom Fashion Jewelry for "men". Usually they are not very into jewelry but I see your point. =) I will take notes on the other ones.
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Warner43 Premium
Better advice than boomerg08 (see below) I cannot give you.
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stepgreen29 Premium
Great way to drill things down even further.
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boomergp08 Premium
Thank you.
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This might be a dumb question, but when using affiliate-based profits, you have to chose a niche that has products that you can sponsor/recommend? Otherwise it would just be a blog.
Like I was thinking about doing one on eating healthy in college, because it is something I am passionate about, but there isn't really specific products to promote, only healthy habits and such you can teach. So a better one would be camping or hiking, where you can talk about staying active but link products you recommend at the sane time?
No idea if I am making sense or not, sorry haha.
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Fadhil Premium
My suggestion for to have ideas of what product to promote in your website in your chosen niche is to look at other similar website that in the same niche or similar niche.

You can start to browse a few websites talking about healthy eating and see what they are promoting.

May be after that you could have ideas on what product to promote in your niche.
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boomergp08 Premium
I think the camping and hiking niche would be better because there are many more products you can promote and you could also tie them into being healthy if you craft it well enough.
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samirn Premium
Hi Robert. I have already reached Course 2 of the training. I now have doubts on my niche choice. I chose the law of attraction niche but realize that i not an authority on that niche but rather a student of it.
I also am a health freak in that I eat healthy and do sport such cycling, running and gyming.
I am a HR Manager and love motivating people and assisting them to achieve success in their jobs and careers.
Three years ago i underwent a divorce and went through lots of pains. So dont know if divorce is a niche out there too
Given the above i am confused what niche i should enter. Your thought on the above please.
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boomergp08 Premium
Picking a niche is a personal choice. Just pick the one you feel the most passionate about and know you can write a lot of content on.

I had 3 niches I wanted to do when I started. I picked the least favorable one first. I knew that my second website would be better then my first and wanted my most passionate one to be the best it could be.
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samirn Premium
Thank you so much for that :).i have been through some of your websites. Just wondering how you are making money from it? I know you mentioned the cancer one is not for money making.
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boomergp08 Premium
Neither is the flu shot website. I only have affiliate links on the Video Game website and the Legitimate Job website.
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gshep51 Premium
Hi Robert, I will try to make this short. I really enjoyed your post on choosing a niche. I am an artist so I figured something to do with the arts would be my niche.

I looked at other affiliates who are artists and they cover everything from art supplies, how to paint and draw, techniques, art books, to selling their own work on their websites.

Then they have a few art supply companies that they are affiliates with and receive commissions from. It even states that they receive a small commission from them.

You say to narrow it down as much as possible to be successful at the beginning and then add to the website as time goes on.

Should I start out blogging about Paints or brushes for example, or do you consider this different than other niches? I don't know how much I could write about on just Paint or Brushes etc.

I'm just not sure what to do. I have changed my website a few times now.

Your feedback would be greatly appreciated,
Gary
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boomergp08 Premium
You could promote solely wall art. There are affiliate programs that cater to all kinds of wall art.
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gshep51 Premium
Hi Robert, Thanks for that idea and I will check that out.
However I would like to stay within in my expertise which is painting in oils and watercolors.

If you read my question, I have checked out other artist websites who are affiliates for art supply companies and other art institutes.

In their websites, they teach painting, drawing, talk about supplies etc.
Would Art or Paining inparticular be a narrowed down niche and everything under it is ok? Some members say I should narrow it down to paints or brushes etc. for example.

I would like your expert opinion, I'm not sure what to do.

I really enjoy your training posts and have learned a lot. Just not sure about this one.

Regard,
Gary
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boomergp08 Premium
Yes, you would need to narrow it down to something more specific within your expertise. Start by promoting the tools of your trade. Just art or painting is not narrow enough to start out with.
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gshep51 Premium
Hi Robert, I don't mean to be a pest but the other artists websites write about many things that have to do with art and painting. I will give you their sites if you'd like to take a look at them. This is where I get confused.

http://guidetooilpainting.com/

http://www.art-is-fun.com/

I really do appreciate the help,
Regards,
Gary
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boomergp08 Premium
There is plenty of things you can write about on your website but you need to start as narrow as possible. Then when you run out of things to say about the chosen sub niche, then add another relevant sub niche to your website.

An affiliate website starts out narrow with a focused sub niche and ends up full of different sub niches. The websites you are looking at are websites that are well past the starting phase. This is why they have many sub niche articles. Your website will eventually be like that but not when you start.

Now if you want to do a website about watercolor and oil painting you could narrow that down to giving lessons and promote the paint and brushes used for such paintings. Then you could promote canvas, framing or even online art classes.

The point is start focused and build board.
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gshep51 Premium
Hi Robert,

Thanks so much for your help. I really do appreciate it. I have been battling with this since I started but keep getting different opinions and was confused when I saw those websites.

I started using them as examples to give me ideas of how to go about building a website.

You have made it clear now and I feel I can finally move on and get my website going in the right direction.

I just can't believe how many people there are here at WA like you who go out of there way to help. I didn't mean to be a pain but I've been reading your training posts and I knew you were someone I could turn to to get this right.

Thanks again for your help and I won't bother you again unless I really run into a snag. I will keep reading your training posts.

Much Regards,
Gary:)
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boomergp08 Premium
You are welcome Gary
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Marcus1978 Premium
I wonder whether it's possible to have a website about a broader topic and still be successful. For example, my website, EarnMoneyWithMarcus.com, is quite broad, but I seem to be doing well on Google Page 1, and I've got some referrals (4 premium referrals in total, 3 remaining at the moment).

For me, I think it is good to have a broad website like this, because I can cover multiple sub-niches within it. I think this is fine if I'm planning to develop the website long-term, which I am. Eventually I can have subsections on my website about the different ways to make money. Whereas if I had a website just about blogging, for example, I might get tired of writing about blogging. I might exhaust that topic quite quickly. I think I would prefer to have a single website covering all money making topics rather than 10 or 20 different smaller websites about all the different methods.

But a few years ago I used to have a website called "Health & Happiness Tips". I have since realised that this was far too broad. But I wonder whether it is possible to get too narrow as well. For example, if I had a website just about vitamin supplements, would that look like I was too much into trying to push supplements onto people? Whereas if it was about nutrition in general, people would trust that I know a lot about nutrition and would therefore trust me if I recommend a particular supplement.

I wonder if a narrow niche can be a double edged sword. For example, if I searched for information on how to lose weight, and I came across a website all about weight loss, would I trust that information more than an article about weight loss on a broader health website? For example, millions of people in the UK trust information on the NHS website. Now that's REALLY broad.

On the one hand, a website all about weight loss could give the reassurance that it's all about weight loss so it's exactly what I'm looking for. On the other hand, another person might view it the opposite way and think "Oh, this site is only about weight loss, so they are clearly trying to sell weight loss pills to people".

It's a tricky one I think, and I think the decision is probably largely down to how much time and work you want to put into a particular site.

For example, you could say that a website about tablets is a wonderfully narrow niche. But what about a slightly broader niche website such as mobiletechreview.com, which covers phones and laptops as well? Or what about a website about technology in general? I mean, if you are a total tech geek you could just have that one website and no other websites for the rest of your internet marketing career. You could spend all your time just constantly writing about all different types of technology.

But going back to the nutrition topic, that could be narrowed down to diet types. For example vegetarian, vegan, paleo, low carb, etc. Some people might come across a specific website like this and think "Great! Exactly what I was looking for, it's totally about the topic I want to know about!" Other people might view it as biased, and therefore unreliable information. A vegan website written by someone committed to the vegan lifestyle might not actually be a reliable unbiased source of information on the latest research into the best food to eat to stay healthy. If there's a news story that vegan diets are actually dangerous, of course that won't be reported on a pro vegan website.

Shit, how many words have I written? If you received one this long through SiteComments, you'd fall off your chair wouldn't you?
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jvranjes Premium
Hi Marcus, when I started at WA I had a similar question: At that time I even derived some formula which was showing me that narrow niche with say 'N' posts is the same as a broad super-niche which can be divided into M mini-niches and with a total number of N posts.

I still have it somewhere, not sure if it was correct or not. But the difference seems to be in 'authority'. I think I was told that you are more likely to be accepted as authority if you go narrow. But I am not completely convinced about it.

Going narrow is the present doctrine.
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Marcus1978 Premium
There are some extremely broad successful websites. Wikihow.com being one. I seem to remember several years ago also coming across a website called something like "How to do..." or something like that. It was filled with helpful topics on many areas, and it seemed really successful. But I suppose sites like that would have multiple authors, each with their unique areas of expertise.

Also, I wonder if another good way to look at niches is not the topic, but the PEOPLE. For example, rather than have a website about losing weight, or a website about clothes, you could have a website all to do with weddings. That way, you could write about the best ways to lose weight to fit into a wedding dress, and you could also talk about wedding dresses.

I also think "make money online" is in itself a niche, because it can include a certain type of person who is sick of their job and wants to earn money at home. There is a common thread there that you can tap into. It's certainly more narrow than just a website all about money. But then look at moneysavingexpert.com. The guy that started that sold it a few years ago for a HUGE sum of money. But it became such a popular site because he is such a big expert in the whole area of money and genuinely loves talking about it.
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boomergp08 Premium
I never said to start narrow and stay narrow. Depending on the niche, staying narrow does not work. What I said is that you should start narrow, become an autthority in it but also grow broader as time moves on. Many of these well established websites started out narrow and grew broader over time. That is what I have been doing.
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Marcus1978 Premium
Ahh, I see what you mean. Thanks for the clarification.
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Marcus you raise some good points. So what is the answer,the best way forward?

I was thinking about the Health and wellness niche,esp for the over 50s who had not thought about these issues till they get this age or sick. I was part of a company that promoted a health product range and also a weight loss package. I was very satisfied. Then I became seriously ill and needed bypass surgery and it has taken me 9 months to get back up and running (well slowly walking really).

Now I feel like a hypocrite to write, promote health etc when I obviously am not a great example or 'expert'. I could always use my negative experience to put forth a positive message, but then what products etc could I promote?

That's my dilemma and I was wondering what your take is on this?
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Marcus1978 Premium
If I was in your situation, I think I would make it my #1 goal to get as healthy as possible following the surgery. Read as many health books as you can. Document your journey through blogging. Any books that really help you, you can recommend.

Maybe you could even set up a forum on your site for people to share and discuss all the related issues?
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Great idea. Thank you.
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