PAGE 1 – What is a niche and why should it be narrow
PAGE 2 – What are popular niche markets
PAGE 3 – Popular Evergreen / Sustainable niche markets
PAGE 4 – Popular Hobby / Passion niche markets
When starting an affiliate marketing website, you will have to decide on a niche. Most times people will ask, what is a profitable niche? This is normally the question I hear asked right after the question, what is a niche? I will answer both.
WHAT IS A NICHE
People tend to take something they know nothing about and make it harder for them to understand the correct answer. I was like that at first when it came to the definition of what a niche was. But then once it was explained to me it became quite obvious.
We all partake in niches every single day. A niche is anything that pertains to a specific area of the population with a specific interest. It could be your knowledge in how a family of four can spend a week at Disneyland on a budget or how to grow vegetables.
Let us say you are into drinking beer but only the craft beer segment of the beer market. That craft beer segment is a niche because it is a sub niche of the wider beer consumption market with many different types and flavors.
HOW TO NARROW A NICHE
Staying with the niche of craft beer, you would want to think of different things that apply to craft beer. What could these be? Perhaps your favorite tastes which would narrow it down to the type such as an IPA, or you could focus on how to brew it yourself.
You could then narrow that down to specific brewing and storage equipment. It is really important to narrow down your niche as much as possible, this way you can become an authority within your respective niche. This will help you attract more traffic.
As an authority you will become the big fish in the small pond. This is why it is important to be knowledgeable in your chosen niche. Always start out narrow and focused, you can always grow your niche wider later on when you begin to run out of content ideas.
NEXT UP = What are some popular niches to get into
Like I was thinking about doing one on eating healthy in college, because it is something I am passionate about, but there isn't really specific products to promote, only healthy habits and such you can teach. So a better one would be camping or hiking, where you can talk about staying active but link products you recommend at the sane time?
No idea if I am making sense or not, sorry haha.
I also am a health freak in that I eat healthy and do sport such cycling, running and gyming.
I am a HR Manager and love motivating people and assisting them to achieve success in their jobs and careers.
Three years ago i underwent a divorce and went through lots of pains. So dont know if divorce is a niche out there too
Given the above i am confused what niche i should enter. Your thought on the above please.
I looked at other affiliates who are artists and they cover everything from art supplies, how to paint and draw, techniques, art books, to selling their own work on their websites.
Then they have a few art supply companies that they are affiliates with and receive commissions from. It even states that they receive a small commission from them.
You say to narrow it down as much as possible to be successful at the beginning and then add to the website as time goes on.
Should I start out blogging about Paints or brushes for example, or do you consider this different than other niches? I don't know how much I could write about on just Paint or Brushes etc.
I'm just not sure what to do. I have changed my website a few times now.
Your feedback would be greatly appreciated,
Gary
For me, I think it is good to have a broad website like this, because I can cover multiple sub-niches within it. I think this is fine if I'm planning to develop the website long-term, which I am. Eventually I can have subsections on my website about the different ways to make money. Whereas if I had a website just about blogging, for example, I might get tired of writing about blogging. I might exhaust that topic quite quickly. I think I would prefer to have a single website covering all money making topics rather than 10 or 20 different smaller websites about all the different methods.
But a few years ago I used to have a website called "Health & Happiness Tips". I have since realised that this was far too broad. But I wonder whether it is possible to get too narrow as well. For example, if I had a website just about vitamin supplements, would that look like I was too much into trying to push supplements onto people? Whereas if it was about nutrition in general, people would trust that I know a lot about nutrition and would therefore trust me if I recommend a particular supplement.
I wonder if a narrow niche can be a double edged sword. For example, if I searched for information on how to lose weight, and I came across a website all about weight loss, would I trust that information more than an article about weight loss on a broader health website? For example, millions of people in the UK trust information on the NHS website. Now that's REALLY broad.
On the one hand, a website all about weight loss could give the reassurance that it's all about weight loss so it's exactly what I'm looking for. On the other hand, another person might view it the opposite way and think "Oh, this site is only about weight loss, so they are clearly trying to sell weight loss pills to people".
It's a tricky one I think, and I think the decision is probably largely down to how much time and work you want to put into a particular site.
For example, you could say that a website about tablets is a wonderfully narrow niche. But what about a slightly broader niche website such as mobiletechreview.com, which covers phones and laptops as well? Or what about a website about technology in general? I mean, if you are a total tech geek you could just have that one website and no other websites for the rest of your internet marketing career. You could spend all your time just constantly writing about all different types of technology.
But going back to the nutrition topic, that could be narrowed down to diet types. For example vegetarian, vegan, paleo, low carb, etc. Some people might come across a specific website like this and think "Great! Exactly what I was looking for, it's totally about the topic I want to know about!" Other people might view it as biased, and therefore unreliable information. A vegan website written by someone committed to the vegan lifestyle might not actually be a reliable unbiased source of information on the latest research into the best food to eat to stay healthy. If there's a news story that vegan diets are actually dangerous, of course that won't be reported on a pro vegan website.
Shit, how many words have I written? If you received one this long through SiteComments, you'd fall off your chair wouldn't you?