What is a Niche - Making Money in Niche Marketing
On the previous page I gave you an example of a specific focused down sub niche of the very broad niche of cosmetics. Choosing to promote makeup for African American women is narrowing down the cosmetic niche to a specific group of women. But even that can be more specific.
When it comes to cosmetics there are many different kinds. You have products for the hair such as coloring, curling, weaves, and conditioners. You have face makeup like lipstick, eye shadow, blush, toners, powders, eyeliner and eyelashes. You also have the products for applying said makeup.
All of the above are examples of focused sub niches of the somewhat narrowed down niche market of cosmetics for African American women. Even though the cosmetics for this demographics of women may seem like a more focused sub niche of the broad cosmetics niche, it still needs to be more-narrow into these smaller sub niches.
WHY AND HOW TO BREAK DOWN A NICHE
First let me give you the WHY. You want to break down the niche into a more focused sub niche so that you can become more of an authority. The strategy here is to become a Big Fish in a Small Pond, giving you a higher potential for earning revenue.
Whereas if you were to start out tackling a broader niche market you would then be a Small Fish in a Big Pond, giving you a lesser chance of making money because you are going after too many products. By starting out with a narrow focus, it will be easier to get your affiliate marketing business going.
When you are not trying to do too much at first, your website will be able to attract a more-steadier stream of traffic. As time goes by and you begin to run out of content to create for the product or service you are promoting, you can then begin to broaden your niche and attract more traffic.
BREAKING DOWN A NICHE
At the top of this page I gave you examples for the broken down sub niche of cosmetics for African American women. Now let me give you an example that we all, or most, can relate to. The broad niche of Travel. This can be broken down in many different ways and you will have to make that choice.
So when you think of traveling, what do you think of? It is a very broad niche. So I would think about some of the following sub niches that are all associated with traveling by either car, train, bus, boat or air. Try and think about the products and services that people would need when they travel.
- Travel Luggage – carry-on luggage, duffle bags, backpacks, garment bags,…
- Rentals – RV, cars, motorhomes, watercraft, trailers,…
- Food Necessities – food and beverage coolers, portable grills, food storage,…
- Ticket Packages – senior citizen group tours, theme park entrance, events,…
- Road Travel – GPS, travel games, auto rooftop cargo carriers, roadside emergency kit,…
That is just some of the sub niche markets you could target for the broader niche of travel. Perhaps you could think of several more sub niches. Basically what I did is take the niche of travel and think of all the associated products that most of us have used when traveling.NEXT UP = More examples of popular niche markets