On the previous page I gave you an example of a specific focused down sub niche of the very broad niche of cosmetics. Choosing to promote makeup for African American women is narrowing down the cosmetic niche to a specific group of women. But even that can be more specific.

When it comes to cosmetics there are many different kinds. You have products for the hair such as coloring, curling, weaves, and conditioners. You have face makeup like lipstick, eye shadow, blush, toners, powders, eyeliner and eyelashes. You also have the products for applying said makeup.

All of the above are examples of focused sub niches of the somewhat narrowed down niche market of cosmetics for African American women. Even though the cosmetics for this demographics of women may seem like a more focused sub niche of the broad cosmetics niche, it still needs to be more-narrow into these smaller sub niches.


First let me give you the WHY. You want to break down the niche into a more focused sub niche so that you can become more of an authority. The strategy here is to become a Big Fish in a Small Pond, giving you a higher potential for earning revenue.

Whereas if you were to start out tackling a broader niche market you would then be a Small Fish in a Big Pond, giving you a lesser chance of making money because you are going after too many products. By starting out with a narrow focus, it will be easier to get your affiliate marketing business going.

When you are not trying to do too much at first, your website will be able to attract a more-steadier stream of traffic. As time goes by and you begin to run out of content to create for the product or service you are promoting, you can then begin to broaden your niche and attract more traffic.


At the top of this page I gave you examples for the broken down sub niche of cosmetics for African American women. Now let me give you an example that we all, or most, can relate to. The broad niche of Travel. This can be broken down in many different ways and you will have to make that choice.

So when you think of traveling, what do you think of? It is a very broad niche. So I would think about some of the following sub niches that are all associated with traveling by either car, train, bus, boat or air. Try and think about the products and services that people would need when they travel.

  • Travel Luggage – carry-on luggage, duffle bags, backpacks, garment bags,…
  • Rentals – RV, cars, motorhomes, watercraft, trailers,…
  • Food Necessities – food and beverage coolers, portable grills, food storage,…
  • Ticket Packages – senior citizen group tours, theme park entrance, events,…
  • Road Travel – GPS, travel games, auto rooftop cargo carriers, roadside emergency kit,…

That is just some of the sub niche markets you could target for the broader niche of travel. Perhaps you could think of several more sub niches. Basically what I did is take the niche of travel and think of all the associated products that most of us have used when traveling.

NEXT UP = More examples of popular niche markets

Join the Discussion
Write something…
Recent messages
BLonglois1 Premium
one of the biggest downfalls for many marketers is trying to get that perfect niche where you can lasso the whole market .if there is a lot of competition in your specific niche alot of times just means there is plenty of potential customers in your area so theres plenty of buyers for a lot of other competitors.i myself have gone searching and digging deeper and deeper into sub niches to find the perfect niche only to find that after all my diligent work and being really targeted that now there wasnt enough customers needing answers and products to support my competitors . myself so more often than not your better off using a little broader sub niches that can support the wants and needs of your specific market.
in other words sometimes competition is good and you can get good at other parts of attracting customers
boomergp08 Premium
Yes this is true for some niches and it is why I always say to start out as narrow as possible but to always grow your niche broader. Some niche markets you can stay narrow and do quite well, but then there are others that you will ultimately have to grow broader to garner more potential sales.
AnnPC Premium
Your trainings are helping me so much! Also love the Star Trek items in the picture. Are you a fan? I certainly am and have a number of collectables myself. Very excited about the new series in Sept.

I'm new to this and am still trying to create my website. I bought a domain, gadgetsforanything.com and thought I would try to focus on a particular type each week e.g. emergency tools for the car, pet drinking fountains, charging stations etc. I have four different tools for getting out of the car in an emergency so could review each of them. I'm assuming I would then put a link (as an affiliate) to say, Amazon, REI, and so on.
Do you think this sounds OK? I'm having a hard time choosing a theme for the site, too many to choose from for me! :)
I'd value any thoughts you may have on the stuff I've talked about.
Thanks again, you are a goldmine of information.
boomergp08 Premium
You are welcome Ann. I am happy my training tutorials are helping you to better understand the various aspects of building a successful affiliate marketing website.

I think your niche idea for helpful gadgets is a good niche and you will want to separate that niche into sub niches. Have a page for Car Gadgets, another for Pet Gadgets, and so on.

Make these pages as Parent Pages and create a drop down menu from them to include other relevant pages within that group. This way it will be easier for people should they want to only view gadgets in that particular category.

As for a theme, choose what you like. But remember, the more simplistic the better it will look on a smaller screen of a smartphone or tablet, which is the way a majority of people surf the internet now.

Yes I am a Star Trek fan and if I had time I would create an affiliate website in the Star Trek niche. The Star Trek Store has a great affiliate program and can be quite profitable for anyone wanting to get into this niche.

I even created a blog post about this niche and provided information on what payment details The Star Trek Store offers to those who become their affiliates. You can read my blog below. Check out the video it contains. Every Star Trek fan will love it.

tasmich Premium
Hello Robert,

Great article, thanks for that

On a website like the one mentioned above by Ann, what would be your approach regarding sub-niches growth? Would you work on all sub-niches at the same time or work on each individual one till you run out of things to write and then move to the next one?
boomergp08 Premium
I would work on one sub niche at a time but would start work on the next sub niche before ending with the previous. This way they overlap and you have a constant flow of content creation.
DavidMG1 Premium
hi bloomergp08,
whoa, ive been banging my head trying to understand the meaning of a niche, and its 00:45 in the morning and i just read your article. and its finally hit me. you have explained it in such a simple way, even a thicko like me can understand it lol. not only have i understood it. i even did an example ie. i drew a simple house shape and with arrows going out 1 was named bedroom another named lounge etc etc last was garage. the i took each example ie the kitchen then i named all the sub niches in the kitchen, ie fridge,cooker etc etc. i settled for something in that house as my niche. my acheing head is now cured thanks to you.

ps I'm so following you now.
thanks again
boomergp08 Premium
You are welcome David and you did a really good job at discovering the sub niches of the home/house niche.

You just need to take the broad niche and break it down into the smaller sub niches that are associated with it. And if possible break the sub niche down again.

Not all sub niches can be broken down. But here is a broad niche that can be broken down many times. The Automobile niche.

Sub Niches...

Muscle Cars -> Chevrolet -> Corvette -> Classic Corvette -> After-Market Chrome Products

The After-Market Chrome Products for classic Corvettes would be my final focused down niche dealing with products like bumpers, bumper guards, wheels, mirrors, shift knobs,...
JohnWest1 Premium
Your "house" example is perfect.

Anyone can understand the concept.

Great post!
HPearson Premium
Hi Boomer, I have a very broad "caring for a senior dog" niche. On my website can I create small focused "niches" instead of having to create new websites?

For example - dog beds for small dogs as a niche will have a category and a page. The same can be done with another niche such as wheat free canned senior dog food.

Thanks very much.
boomergp08 Premium
If these small focused niches all pertain to senior dog care, then yes you can do that. Not a problem.
NWTDennis Premium
Very comprehensive niche training Robert. But the EOD the challenge of being viewed as an "expert" in a any micro niche comes back to generating a steady stream of relevant posts.

For example ... I've become fairly decent using my desktop computer, but I don't consider myself a "Computer Geek". So how would I compete with the Geek competition in say the "Computer" micro niche you listed ... USB flash drives?
boomergp08 Premium
You do not need to be a computer geek to compete. You just need to provide the information that people are seeking in your respective niche.

Though you may never out-perform the computer geek, does not really matter. You do not need to out-perform but rather provide enough information to share in the revenue stream for that particular niche market.
JohnV Premium
Someone once told me to remember, that if you know 5% more than I do about a subject, you are as good as an expert
boomergp08 Premium
That sounds about right.