Introduction

A sales funnel is a series of landing pages that the buyer is led through. The landing pages can be opt-ins, where the visitor is offered a free product in exchange for their name and email address and sales pages, where the visitor is offered a product to purchase. The product can be your own or from a merchant that you are an affiliate for.

Many funnels follow the upsell/downsell model, where the visitor is offered a low-priced product, followed by a higher-priced product (the upsell). If they buy the higher-priced product, they are offered another. If they-don’t, they are offered a lower-priced version (the downsell). Each landing page provides two alternatives – buy the product or skip (no thanks) to the next page in the funnel.

Upsell/downsell funnels are readily set up in JVZoo and Warrior+, provided you have your own product to promote. Your own product can, of course, be PLR that you’ve rebranded.