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Live Training

How to Create a Content Plan (and Why You Need One)

 Scheduled for Jan 1, 2022 at 9:00 am
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It’s one thing to have a list of keywords on a notepad somewhere, it’s another to have a well structured system in place that helps you come up with fresh content ideas, keeps you organised and helps you reach your content creation and traffic growth goals. In this Class, I’m going to show you how to create a simple but effective Content Plan using Google Sheets, how to use and update your Content Plan, and how to share it with your writers.
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2 rules to never running out of blogging ideas

 Scheduled for Jan 1, 2022 at 4:00 am
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There are 2 strategies I've used over and over to write 1,000's (literally) of blogs over the years: 1) Find topics related to your niche (questions, concerns, addressing popular subjects). 2) Writing product reviews for your niche. There are a plethora of ideas you'll be able to come up with by just utilizing these 2 tips, because in the end, all of your content ideas will really from them anyway. In this class, this is what I'll help you do and it works 99% of the time (I leave the 1% just in case it ever comes up, but so far it hasn't!).
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Dissecting & Analyzing the Knitting Niche

 Scheduled for Nov 1, 2021 at 5:00 pm
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How could I possibly understand and know everything I need to be successful within a niche that I know nothing about (and have no interesting). The reality is that when you understand the proper research processes in ONE niche, you can effectively dissect the opportunity within any niche. In this class I am going to be performing some very insightful research into the knitting niche, uncovering keyword gems, affiliate opportunities, and the characteristics of what would lead to establishing trust with this audience.
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Writing And Effective Job Posting On Upwork

 Scheduled for Oct 13, 2021 at 5:00 pm
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Outsourcing content is the #1 way to scale your website for more traffic and conversions. I recommend you start hiring with a writer to take over at least part of your publishing duties as soon as you have the budget for it. Having writers produce content for you can free up more of your time to take care of other tasks, or just increase your rate of publishing, thus traffic growth. Here's how I publish jobs on UpWork to attract high quality, responsible, effective writers.
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Hiring, Project Management, Your Job As A Client

 Scheduled for Oct 6, 2021 at 5:00 pm
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There are steps you can take to be a high quality client and set up your writer for success. A failed writing project is probably your fault. At least that's the way I look at it. As a "client" (person hiring), you have a job as well.
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Dissecting & Analyzing the Basketball Niche

 Scheduled for Oct 4, 2021 at 5:00 pm
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Basketball, a passion of mine and a niche that is easy for me to talk about, but one that has some many granular components to it that I still don't know much about. In this class I am going to expose just how much opportunity and how vast the basketball category is, and all the potential niche businesses that you can create within it. You think you KNOW a niche, until you implement proper research activities within it. I know this is going to be a revealing niche rip apart for everyone.
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Vetting Hires, Qualities To Look For, Red Flags

 Scheduled for Sep 29, 2021 at 5:00 pm
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Not all writers are going to respect your business the same way do you. There are all types of people looking for freelance writing work, and you need to make sure you hire quality writers who deliver on time. Here are some qualities I look for in writers and some red flags to watch out for.
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Planning Writing Projects For Maximum ROI

 Scheduled for Sep 22, 2021 at 5:00 pm
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To get the most value for your dollars, you need to plan your projects for maximum success. Make a plan and decide what your goals are before you hire, because paying for content doesn't guarantee results.
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Dissecting & Analyzing the Skincare Niche

 Scheduled for Sep 6, 2021 at 5:00 pm
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Skin care is a huge niche/category, with many more specific "facets" that you can tap into as an affiliate marketer. The opportunities are vast, and the audience is one of the more "free spending" ones online. In this class I am going to spend an hour dissecting this niche, and showing you some high yielding research strategies that produce incredible keyword, affiliate program, and opportunity insights into the skin care world.
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Scaling Your Business Through Outsourcing

 Scheduled for Aug 17, 2021 at 5:00 pm
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Let's say you wanted to 5x your business, what would that look like if you were given a budget to make that happen? Who would you hire, what tasks would you outsource, and how would you streamline your operations so you could actually manage this growth. In this class you are going to learn how to scale your business to what may have seemed unachievable levels through hired help and outsourcing.
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Hold Tight!