Researching & Understanding Website Rankings
Scheduled for Jun 28, 2019 at 5:00 pm
Understanding where your website ranks is one thing, being able to interpret your rankings and improve your optimization efforts as a result of this data is another thing. We are going to uncover some insights that you can leverage from rankings in Google, Bing and Yahoo and leverage those to propel your search engine optimization efforts. Very few people understand how to properly use website ranking data to improve their websites, and your key takeaway from this training is the fact that you are going to be equipped with this knowledge. Ranking mastery here we come!
Researching Your Competition
Scheduled for Jun 21, 2019 at 5:00 pm
There is a natural fixation on what your competition is doing, some of it valid, but a lot of newcomers to the marketing world (and unfortunately even experts get caught up in this), spend WAY too much time doing the wrong type of competition research. In this live class I am going to be walking you through the process of assessing and analyzing your competition in the most useful and efficient manner. We are going to uncover how to find out what the competition is doing, what sort of content they are creating, and get a good idea as to what programs/products they are experiencing the most success with.
This Training Aired Live on Jun 14, 2019
If you can understand keywords, you can be a successful marketer in any niche. You will also be in a position of having too much opportunity and not enough time to address all the opportunity, the “surplus” situation that all successful marketers are in. But how do you understand keywords well enough to put yourself in this position. That is exactly what I am going to discuss in this live class. Coming out of this training you are going to be equipped with keyword research skills to take on any niche from a search engine optimization perspective, but also tackle understand keywords within the Pay Per Click space.
Researching Audiences / Niches
This Training Aired Live on Jun 7, 2019
If you can understand your audience and their intricacies, idiosyncrasies and what makes them “tick”, you are going to be a much more successful brand/authority in any niche. The thing that most people get overwhelmed by is the fact they are not an “expert” in their given niche, but the reality is that expertise is something that is achieved and accomplished through proper researchIn this 4 part training I am going to be discussing the different ways in which you can research your audience and utilize research techniques to help you grow your business. It starts with your audience/niche.
Leveraging Quora for Traffic & Clout
This Training Aired Live on May 31, 2019
Quora is a popular question and answer platform that is user generated. People like you and I can contribute to quora and offer our answers to particular questions on various topics. You are rewarded within this platform, if you offer quality and lower quality answers get pushed to the bottom of the results.As a marketer in any niche you can leverage this platform as a complimentary source of traffic to your business. Quora questions rank really well in search engines, and as a result you can piggy back these results to attract all sorts of new traffic to your website. In this live class I am going to be walking you through some awesome strategies and best practices for utilizing quora with your business.
Building an Audience Beyond Google
This Training Aired Live on May 24, 2019
The most and effective way to build a sustainable business is to focus on getting rankings within Google, which owns a lion’s share of the search engine traffic of the world (90% of desktop worldwide, and 95% of mobile searches). That doesn’t mean that it is the only viable way to build an audience and traffic online. In this live class you are going to learn how to extend your reach outside of Google and implement a game plan to build a larger audience, a stronger brand, and a more sustainable source of traffic for your website & business.
Understanding Marketing Funnels
This Training Aired Live on May 17, 2019
Having a process to direct your visitors is an important element to have within your website as it drives your traffic to where you want them to. The typical end result if a conversion.Similar to a User Experience, marketing funnels should be an easy process for your visitors to follow. In this LIVE class you will learn how to build a solid marketing funnel for higher conversions.
User Experience Strategies
This Training Aired Live on May 10, 2019
The Psychology of Marketing Plays a huge role when it comes to conversions, rankings and sales. This is typically encompassed with creating a great user experience. This LIVE class will show you everything you need to know about User Experience and how it can boost your conversions.
Hot Seat! Spring 2019
This Training Aired Live on May 3, 2019
Are you ready to SPRING into action with some site improvements?Have your site reviewed by Jay!A Site Review by an experienced marketing consultant can vastly improve your rankings by educating you on various rank elements that you may be missing.Join Jay in this LIVE training event where he will take a look at website submissions and offer his thoughts on how they can improve.Past Hot Seat recipients have said this has helped them immensely!If you are Interested in being in the HOT SEAT, please request a seat here: https://goo.gl/forms/qryu8UGBVOY8LzkN2Please only submit ONE SITE REQUESTSite MUST be COMPLETE for consideration
Live Streaming on YouTube
This Training Aired Live on Apr 26, 2019
FACT: Viewers spend 8X longer with live video than recorded.Live Streaming on YouTube is the next evolution of webinars and your audience is already there! Join Jay in this LIVE class where he will show you everything you need to know about how to get Live Streaming on YouTube! DO NOT MISS THIS LIVE CLASS!!