1. Sort Out Your Navigation And Structure
A clean and logical main navigation on your website helps the search engines interpret your website information easily. If you have a lot of articles on your website, you can use tools in WordPress to include categories and tags to organize the content into a more logical structure that’s easy-to-use. A good idea is to create categories which can then be placed in a sidebar.
Likewise, breadcrumb navigation helps enable the search engines to understand the relationship between the individual subpages, because they show the whole path to the current page or post. If your installed website theme does not have breadcrumb navigation, you can add one using one of these additional plug-ins such as Yoast SEO or Breadcrumb NavXT.
For articles and pages with a really large amount of text, it is also useful to include a table of contents. These can also be created with plug-ins such as Table of Content Plus or Easy Table of Contents.
2. Use Keywords To Your Advantage
It’s important to include keyword variations and keyword synonyms in your content. The main keyword, its synonyms and variations, should be included throughout the main text, headings, and any lists that you use in your post or article.
However, keyword density no longer leads to good search-engine rankings. So, never overdo the use of keyword-related phrases or sentences – always preserve your natural writing style.
3. Include Keywords In Your URLs
The main keyword for your article or post, should be included in the URL of the webpage, to help search engines understand what’s on the page. URLs are also displayed in the search results of the search engines. If a URL contains the keyword entered by the searcher, it will be shown in bold. This increases the chance that the searcher will click on the search result and land on your website.
WordPress allows you to define an individual permalink for each new page and article. This URL should be defined before the page goes live; it’s not a good idea to change a URL after a page has been published.
