Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.


DISCUSS VIDEO: Creating Your Initial Framework of Content

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1:Choose your website to Publish to. In this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change [] => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [YOUR EMAIL] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the [], [YOUR EMAIL] and [FIRST NAME] to the appropriate details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a "Page", is so that it does not go to your homepage "blog roll", which by default a "Post" are added to.

Alright, nice work! We are now going to be taking these initial pages of content, and organizing them into a custom menu. This is what we are going to be covering in the next lesson.

Tasks 0/3 completed
2. Create Your About Me POST
3. Create Your Privacy Policy PAGE

Top Helpers in This Lesson

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Recent messages
wiseinvest Premium
i want help refinining my nitch, please

My nitch is Affiliate marketing education
my product is WA
My target audience will be community of young people, adults, those looking for alternative means of making money etc.
definately I will need a website and also writing blogs to enable me drive traffic. This is where i am at the moment.
Angell70 Premium
HI&ntmu; my dear. What if you'll name your niche with your initials as "AffiliateMarketingEduc......" and your initials at the end?
Kyle Premium Plus
Affiliate Marketing Education would be your niche. Your audience is people that are looking to build an affiliate marketing business.

You don't have to make it any more complex with the demographics than that.
AlbertaJ1 Premium
sounds good 👍
wiseinvest Premium
Thanks Kyle, was occupied yesterday, but will commence inmplementtion
BG1024 Premium
So I did some brainstorming last night and usually, my brain is like a pinball machine. I have ideas for other sites I want to start and brands to build but I would like to start first by helping others achieve a side income with the potential to scale into a six-figure business. I have seen a lot of gurus promoting things that have a story of living in their car and coming from nothing. My story is far from that where my parents worked for everything we had and I've always had a roof over my head and was taught core values regarding work ethic and helping others. My wife and I work full-time jobs at the moment and we make out ok. My goal is to become an entrepreneur and work for myself. I'm 35 with a 5-year plan to be free from the corporate stranglehold by 40. If it happens sooner that is a plus. I want to focus on those who want to pursue online business through affiliate marketing and who will take the time to learn and put some skin in the game to become educated. I want to be a story where I can be the one helping to educate and help other on their journey through mine. Am I too broad?
IvanBroz Premium Plus
Hey there, you're not too broad. In fact, you're right on the point! If you like the idea of helping others to make money with affiliate marketing, then Affiliate Bootcamp is the right course to follow!
BG1024 Premium
Thanks Ivan... now for the name of the website/brand... I was thinking of for the fact its time for me to help others realize to invest in themselves and begin the journey.
IvanBroz Premium Plus
I like the name of your site/brand (short, simple, easy to remember) and the idea behind it. You’re definitely on the right track there!

There are a lot of awesome lessons in front of you in this course where Kyle is going to show you how to turn your idea into a real online business!

Keep moving forward. Best of luck and feel free to contact me if you have any questions. I’m two years into my bootcamp site :)
Angell70 Premium
Hi Brian&ntmu;. What can I say, go for it. I've seen that you are pat of this since 2019 and I have to congratulate you. Well done!
I believe you have a couple of sites by now.
What you have described is that you want to be your own boss, as everyone here obv., and to have your own affiliate marketing business - affiliate Bootcamp I believe is for this. Apologise I am not too old here, so I gave you my humble opinion.
TheWebmaster Premium
I chose to recruit people that I truly understand. When you are selling the WA program you will be posting on your site. I feel it is critical to understand who to sell to. I would spend time thinking about what type of people you understand the most. For me...I know just a few kinds of people. Felons, Christians, and hippies.
I hope that helps you.
Same for selling products...anything you have knowledge about...clothes...jewely...etc
never give up
Kyle Premium Plus
Yes, comprehending your audience and their hot buttons, will be something that becomes a focal point as you immerse yourself in your niche/audience.

This will be wrapped into the research process, and will be ongoing. I have been at this 19 years full time and I still learn new things about the audience, always have to keep the eyes/ears open to new intel.
Kryshun Premium
So since I am a stay at home mom that should probably be my target audience? Those are definitely my people!
TedBurke Premium
It seems to me that if someone cannot determine their niche, then you are suggesting they take part in the referrals program. The only problems with this is that I have no experience with online marketing or with the ins-and-outs of Wealthy Affiliate to answer questions from members or prospective members. In the first 2-3 months I would have to refer all questions to others in Wealthy Affiliates so that those asking questions are not confused. This lack of direct correspondence from me would also impact upon my credibility with members or prospective members.
YvonneBray Premium
Hi Ted
Welcome to WA. Do you have a favourite hobby or something that you are passionate about? Fishing, mental health, golf, football.

Find something that you love doing because it will help you when it comes to writing your content.

I hope I have helped you in some way. All the best.
Reu23 Premium
Personally I have a few potential niche that I'm very very passionate about. If I prioritize honestly making money online is the most accurate niche description, and I decided that before entering WA BootCamp. I intend to work at it as I'm not really experienced in 'online business' so any help will be greatly appreciated..... I'd love to wear a WA 'badge' or two! Lol :-)
Kyle Premium Plus
A niche can honestly be anything, what are you passionate about? What are you interested in?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
YvonneBray Premium
I wish you all the best with your chosen niche. If you have my question, you only need to ask.
TedBurke Premium
Dear Yvonne, I don't feel I have a niche in anything, but I have a great interest in the church and developing a site to direct people to religious institutions that are selling products. I would rather not support non-religious organizations for the time being, as I know many religious institutions are struggling to make ends meet for operational costs and supporting community social programs. I can do a 2nd website on purchases from non-religious organizations about 4 to 6 months down the road.
YvonneBray Premium
Go with your heart Ted. You can do children's biblical stories or tutorials, or sell books that have biblical stories or about people who have found God.
TedBurke Premium
True, there are so many possibilities. It will be difficult to focus on only one or two. Thanks for the suggestion!
YvonneBray Premium
Just focus on one Ted.
I hope that the records are correct. I am repeatedly being asked to update to update to premium, I did that when I first became a member. Kyle along with many others sent me notes of congratulations for the upgrade, but I still get notices almost everyday to upgrade. Please check this out.
Warm regards,
DianeScorpio Premium
Hi - it looks as though you have 2 accounts. This is a free starter account. You have a premium account under the user name of RScholz1.

I presume you have used 2 different email addresses. You need to log out of this account and log in to the correct one.
I do not know how that happened. Do you cancel this account and I log back in on my RScholz1 premium account and and go from there? Thank you for your help.
michaelw777 Premium
I highly suggest you do what I am about to suggest.

In the magnifying glass above; click it; in the search bar; type in Kyle and leave a message about your problem on his page.

Then do the same for Carson.

I have been told they are busy; so it is best to ask both.

For sure they can solve this.

Other Members please do not take Offense; trying to help a Fellow Member.
DianeScorpio Premium
You need to log out of this account by clicking on your profile photo. You should then see the option to log out.

You then need to log back in with the correct email address.