Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.
  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.


DISCUSS VIDEO: Creating Your Initial Framework of Content

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1:Choose your website to Publish to. In this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

**Note: Your Privacy Policy is duplicate content because it is a stand document. SiteContent is going to warn you about this when you attempt to publish, and that is completely fine. Publish anyways, we are going to be blocking the search engines from seeing this.

After you publish your Privacy Policy, you are going to want to log into the back office of your website (Wordpress Admin area) through the SiteManager or through SiteContent. When you are within the editor for this page, scroll down to the bottom of the page and you will see the following settings.

Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.

Task 3: Create a Menu

Your next task is going to be setting up your initial navigation on your website. The default Wordpress menus work in very strange ways and can be quite awkward, which is why we want you to create a Custom Menu and understand how to use them right from the outset of your business.

Navigation is going to be a critical element to your user experience moving forward and ultimately your rankings (as Google ranks sites with proper navigation better), so this is an important step here.

I have created a video walking you through the process of creating custom menus. You can check it out below.


DISCUSS VIDEO: Creating Custom Menus and Navigation

There are a few simple steps to creating a custom menu. The first thing you need to understand is where to find the Menu management section within your Wordpress admin area.

Under the Appearance, click the Menus sub heading.

This will take you to the custom menu creator. Under the left tabs, you are going to see a Pages section. Posts are not added to your navigation by default, so you are going to need to click the Posts tab and it will show a list of your Posts.

In this case, we have only create the About Me page. Click the check box associated with that, and then click the Add to Menu.

**Note: Most themes by default will add Pages to the top menu, but if you don't see your Privacy Policy within the Menu Structure section, you will need to add that.

Your About Me page has now been added to your menu structure.

Once added to your Menu Structure, you can reorganize your menu in any way you like, i this case I am going to add my About Kyle pager above the Privacy Policy, which is going to put it to the "left" of this within the live menu on my website.

Under Menu Settings, I am also going to make the Display location, Main Menu. Check this box as this will put this menu as your main navigation at the top of your page. Upon doing this, click the "Save Menu" button and you are set.

For example purposes, here is what my live website looks like with my newly updated menu.

We are all set here. You have accomplished A LOT in this lesson alone. You have not only set up your initial content framework on your website, you also have your initial navigation set out. Nice work!

Tasks 0/4 completed
2. Create Your About Me POST
3. Create Your Privacy Policy PAGE
4. Create Your Initial Menu Structure

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Gormit Premium
Excellent explanation. I have a question. Doesn't key words change by time. Let's say I write a content on a specific key word but a few months later people maybe not search on that key word so much. Is that a correct reflection? In that case what cab I do about it, in order to have my content indexed by Google?
DSpringer1 Premium
put a wide range to tags on the post so that it still can be found by the search engines
Gormit Premium
Might be a good idea. Thank you.
barbil Premium
You could revise that website article to reflect the new keyword phrase... or even better, leave that article alone. It may already be indexed by Google, and it may be getting traffic for you. Maybe not as much as you would like... but still. I think it would be better to write another article using the new keyword phrase. Then let BOTH of the websites do their job for you.
DustyM Premium
Hello all! I've been out of the game for awhile but have now returned and am ready to take over the world! I'm a retired Disabled American Veteran (DAV). Like me...many, many vets have difficulty finding where they fit in the civilian world, as well as, finding meaningful and gainful employment. My niche will be to provide financial education, life coaching, and obviously WA employment opportunities to the DAV community. My website name is The Wealthy DAV.

I welcome all constructive suggestions and comments!
Kyle Premium Plus
Yes, absolutely. There are many people in your situation and these are all people that you can help find their space within the online world (through the promotion of WA).

Everyone wants to do something they love, and everyone wants to do something they can do from wherever they like (in particular these days). The internet and WA afford this opportunity.

I like your website name, just do know that there is not WWW in your domains here, that is something that browsers have phased out a long time ago. So if you ever share your link, share it like this:

Keep us posted as you move forward. ;)
DustyM Premium
Thanks for the comment and info...that shows how long I’ve been out of the game! 🤔
I'm disabled & looking for another income source, as well. However, I'm not a disabled vet. I became disabled in my line of work after I left the military. Either way, it seems we have that in common. Good luck to you, my fellow vet!
DustyM Premium
My niche and my heart are with disabled vets...however, there will ALWAYS be a special place in my heart for all my brothers and sisters who served! They are my family. Thank you for your service my brother!
CoachLarry4U Premium
I have decided to focus on baby boomers about to retire or just retired who want to learn about online business/marketing to setup their own online business. As a baby boomer (3x's retired - long story) I have a good idea how they feel as they enter retirement and the fact is only 35% (approximately) have any or sufficient savings to fund their retirement. (That is why I still work full time) Any ideas about how to start the 'branding' of my websites? I'm familiar with keyword searching and enjoy writing content just need to focus.
barbil Premium
You and I seem to have the same idea! LOL There is definitely a need. There are so many people, like myself, that are not prepared for retirement. Affiliate marketing could be the vehicle that helps many retirees pay the bills. I wish you all the best!
Khalessi85 Premium
I don't get it.... I thought brand affiliates could work for companies and sell a brand based on a problem I would like to market to a specific audience who has arthritis, so I pick a product I know works, I form a link i make money when they purchase.... Or are we marketing weathy affiliates and our business is built around selling wealthy affiliates? Or is that a seperate program? What is my business how will I sell a product I don't have and help others to do so om confused
AlexSt Premium
This is the affiliate bootcamp training, and it's all about promoting Wealthy Affiliate. If you want to build your online business around a specific market that is not related to promoting Wealthy Affiliate, then you should take a look at the Online Entrepreneur Certification Course by using this link I hope it helps.
Khalessi85 Premium
I would like to do both... I will start with wealthy affiliates. But I will definitely watch the video thanks
AlexSt Premium
No problem, and if you need help with anything else, feel free to let me know, I will try to help in whatever way that I can.
Loutech Premium
That was a good question AlexSt, because I learned something that I didn't know. Thanks
Loutech Premium
I think that you are correct, you can sell the brand that you are familiar with and that you know works. If that brand has a mechanism for an affiliate link so that you can get paid, then you've found your niche. If that doesn't work for you, then you can take the Bootcamp Training and promote WA. Kyle does state that you can make a decent living promoting WA. You would also be free to take on another niche of your choosing. Just make sure that they have and affiliate link so that you can get paid.
WBonesteel Premium
I'm a little frustrated here I don't know how to write a review of something I know Very little about you should at lest allow us to use reviews form others in our review post , there is no way i can give an honest review of something i'm not 100 % sure of myself and to give a review in my estimation on the subject would be misleading
Loutech Premium
Hi WBonesteel,

I don't think that anyone at WA is promoting anyone to write a misleading review. What you can do is research the brand or product for yourself. After you've compiled the information, then you can write out in your own words the same way as if you were explaining the product to your best friend. Then if it seems satisfactory to you, you can then publish it. There is nothing misleading about that.
That's correct.