Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.


SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.
  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.

 

DISCUSS VIDEO: Creating Your Initial Framework of Content

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).


Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1:Choose your website to Publish to. In this case it will be my "realdealaffiliate.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.


Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURDOMAIN.com => Your Website URL

In the case of my website, I changed it to basketballskillsanddrills.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change YOUREMAIL@YOUREMAIL.com => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the YOURDOMAIN.com and YOUREMAIL@YOUREMAIL.com to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

**Note: Your Privacy Policy is duplicate content because it is a stand document. SiteContent is going to warn you about this when you attempt to publish, and that is completely fine. Publish anyways, we are going to be blocking the search engines from seeing this.

After you publish your Privacy Policy, you are going to want to log into the back office of your website (Wordpress Admin area) through the SiteManager or through SiteContent. When you are within the editor for this page, scroll down to the bottom of the page and you will see the following settings.

Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.

Task 3: Create a Menu

Your next task is going to be setting up your initial navigation on your website. The default Wordpress menus work in very strange ways and can be quite awkward, which is why we want you to create a Custom Menu and understand how to use them right from the outset of your business.

Navigation is going to be a critical element to your user experience moving forward and ultimately your rankings (as Google ranks sites with proper navigation better), so this is an important step here.

I have created a video walking you through the process of creating custom menus. You can check it out below.

 

DISCUSS VIDEO: Creating Custom Menus and Navigation

There are a few simple steps to creating a custom menu. The first thing you need to understand is where to find the Menu management section within your Wordpress admin area.

Under the Appearance, click the Menus sub heading.

This will take you to the custom menu creator. Under the left tabs, you are going to see a Pages section. Posts are not added to your navigation by default, so you are going to need to click the Posts tab and it will show a list of your Posts.

In this case, we have only create the About Me page. Click the check box associated with that, and then click the Add to Menu.

**Note: Most themes by default will add Pages to the top menu, but if you don't see your Privacy Policy within the Menu Structure section, you will need to add that.

Your About Me page has now been added to your menu structure.

Once added to your Menu Structure, you can reorganize your menu in any way you like, i this case I am going to add my About Kyle pager above the Privacy Policy, which is going to put it to the "left" of this within the live menu on my website.

Under Menu Settings, I am also going to make the Display location, Main Menu. Check this box as this will put this menu as your main navigation at the top of your page. Upon doing this, click the "Save Menu" button and you are set.

For example purposes, here is what my live website looks like with my newly updated menu.

We are all set here. You have accomplished A LOT in this lesson alone. You have not only set up your initial content framework on your website, you also have your initial navigation set out. Nice work!

Tasks 0/4 completed
2. Create Your About Me POST
3. Create Your Privacy Policy PAGE
4. Create Your Initial Menu Structure


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
It seems that choosing a niche isn't that easy for me. I've chosen beauty skin care but in reality I've no idea what to write about that in the training Site contents as I've no expertise on that matter. So let's say I wanted any issues that relates to diabetes as my niche, to help those who have diabetes, but have no experience or expertise on that matter. What should I do?
Reply
Nurse1987 Premium
Use the internet for research. Things to eat as a diabetic, living with diabetes etc. or just google diabetes and see what comes up. Hope this helps.
Reply
Thanks☺️
Reply
emahray Premium
Hi. My dad is prediabetic and was recently advised by his doctor to start the 8 Week Blood Sugar Diet by Dr Michael Moseley. The gist of it that it is possible to completely reverse type 2 diabetes by losing weight and in particular the weight that sits around your pancreas and liver as this is what inhibits the production of insulin. Dr Michael Moseley has written a book and recipe book called the 8 Week Blood Sugar Diet that explains it all in more detail and he talks about loads of people who have used the diet to completely reverse their diabetes and come off their medication. I think this is really exciting for type 2 diabetics and definitely worth writing about. Hope that helps xx
Reply
A very big help soThank you!!
Reply
Dorcia1 Premium
Hi,
Choosing a niche can be complex. But this is what I have being doing. I wrote down the areas I like or have an interest in. If I don't have any knowledge I do some research and then ask my girl friend what she thinks she has been help. I've also looked into to areas that I myself need help with personally I figure that will give me the edge to do the research, help myself and others at the same time, this part however ties into my line of work over the past 20 years.

What kind of work or activates have you been involved in?
Do you think there are people out there that would benefit from that information?
What do you have a passion for that has an audience or there isn't enough information out there and you can share your knowledge?

I hope this help in someway.
Reply
GKavanaugh Premium
For someone that is new to marketing how would you go about writing an about page? I was thinking of outlining who my target audience is, highlighting their objectives for being on my page and sharing what my website can do for them. I was also going to talk about why I created my website and what I am hoping to achieve. Does this sound okay? Any other input would be great. Thanks so much!
Reply
AllanDarte Premium
Sounds good. Your about page could also be about your journey to this point in your life as well...
Reply
ThembelihleT Premium
I think its cool , moreover its about offering help to people , then people dont want to talk to roborts they will love to here who yu are and share what you here to do
your audence will appreciate to read and feel like they talking to someone who has walked the walk ready to take them by hand

i try to do this when ever im about to write
Reply
DMtenje Premium
That's okay. Honest answers to these questions will be fine
Reply
HotWombat Premium
I have two plug ins, not mentioned by Kyle, on my 'Installed Plugins' page. They are Classic Editor and Kraken Image Optimizer and they are both Activated already. 'All in One SEO Pack' was not on the page, so I searched for it, found it, added it and activated it. Have I done the right thing?

HotWombat aka Jim.
Reply
ThembelihleT Premium
Hi there, I know you are also asking a question but i want to ask you where did you find the plugin i have been searching, kindly assist
Reply
HotWombat Premium
As I followed Kyle's video tutorial in Bootcamp and came to the 'Install Plugin' page, I think I would have found a link there and did a search there. It should also be discussed by Kyle in the Online Entrepreneur Certificated.

That's the best I can do for you. Good luck.

HotWombat aka Jim.
Reply
Robert-A Premium
In a word - Yes.
Reply
ThembelihleT Premium
Got it sharp sharp thanks
Reply
Robert-A Premium
Happy to help
Reply
DMahen1 Premium
Those are great plugins. Yes, you did the right things so far.
Reply
DMtenje Premium
" - the main reason being is that if you don't make 3 sales in 180 days your account is cancelled plus without posts you have nowhere to put your Amazon links"
A piece of encouraging advice from one community member.
Reading between the lines, this piece of advice means - WA Training coupled with hard work, in 3 months , one should be earning
Reply
Kyle Premium
This can certainly be the case. Not always though, but you shouldn't be adding affiliate links right away to your website either.

You want a framework of content on your website first (15-20 post) before you start apply to affiliate programs. Many affiliate programs will review your website before approval so that is why.
Reply
GKavanaugh Premium
I think my niche is going to be website marketing now do I have to choose just 1 audience to target because I can think of many different audiences that this could apply to e.g. local business owners, digital marketers, affiliate marketers, people interested in home businesses, people looking to pay off their mortgage etc.
Reply
Kyle Premium
Yes, you want one brand but the audience can be pretty widespread within that brand. There are many ways in which you can diversify as you build out your website.

Market Your Website

That could be your niche, but there of course could be 10,000's of things that you could discuss on your website as you build it out. :)
Reply
Top