Search engines like Google, Bing & Yahoo are interested in ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through of SiteContent, showing you around the platform and how to best benefit from it.


DISCUSS VIDEO: Creating Your Initial Framework of Content

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1:Choose your website to Publish to. In this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change [] => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [YOUR EMAIL] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the [], [YOUR EMAIL] and [FIRST NAME] to the appropriate details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a "Page", is so that it does not go to your homepage "blog roll", which by default a "Post" are added to.

Alright, nice work! We are now going to be taking these initial pages of content, and organizing them into a custom menu. This is what we are going to be covering in the next lesson.

Tasks 0/3 completed
2. Create Your About Me POST
3. Create Your Privacy Policy PAGE

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joansingson4 Premium
Hello Kyle,

I already choose my niche which is the Affiliate marketing or how to make money online. I just think what the brand could it be. wish me luck. I want to send you my personal message but since I am just on FREE MEMBERSHIP I can't send a message to you. But soon I will be upgrading into Premium. 😊🙏 I hope I can make it. 💪
Kyle Premium Plus
You can leave any questions that you have here, or you can post them to my profile if you need direct help. I will be more than happy to give you a hand.

You can access my profile here:
Good luck joansingson. Lets go!
joansingson4 Premium
Hello Kyle, just finish watching the video about the bootcamp and I cannot view some of the topics that you are mentioning on the last part of the video. Maybe my internet connection is too slow. But, anyway I will make sure that I will be able to learn those things in the next few days.Thanks! ❤️🙏
Kyle Premium Plus
Yeah, could have been your connection if it stopped playing. It is definitely working, if you have any questions or need anything as you move forward let me know. :)
Okay now I'm in affiliate bootcamp and still have no idea about direction where to go can you please help me to choose best niche or direction which can be worked 100% as a beginner because I'm just learning and this my first time for affiliate marketing and I really don't know about it anything so I'm learning over here with you so could you help me out to come up with great workable niche or direction.
DianeScorpio Premium
Hi - as you are following the Boot Camp training, then your niche is make money online. You just need to find a target audience. Do be aware that this is very competitive and you could potentially have to write hundreds of articles to see any great success.

Most people prefer to start with their own niche subject, which could literally be anything you are interested in. For example, family, pets, health, travel, fashion etc. If you would like to do this, you need to switch to the Online Entrepreneur training.
nohair Premium Plus
I would say you have to create your niche because you are the only one who knows your likes, interests, what really makes you sad, annoys you that people do. People have issues that you know the answer to. Those things are things you are passionate about. You have the answer to someone's problem. I am sure you can do this. Please let me and everyone know what you come up with.
ElGatofeo Premium Plus
I'm setting up my Sites and My Marketing for the HOLIDAYS!!
This will be a very lucrative ONLINE SALES YEAR!
Get HELP! The Owners, The staff, The Associates
and I
are all here TO SEE that YOU have a BIG PIECE of the PIE$$$
Get through your training exercises. GET HELP right away>
You'll never be the SAME.
Mattylinc Premium
The training says to comment here if struggling with 'direction' or even a niche itself for my website & hell yes, definitely struggling in that department!
Starting to understand the concepts through going through the training which has been awesome, & definitely have passions, things that interest me etc, but no real idea as to how to turn them into a niche that I can offer help, and monetize?

Absolutely love writing, but not quite sure how to market that exactly, so any guidance there appreciated.
DianeScorpio Premium
Hi - you are currently in the Boot Camp training, which means your niche should be related to making money online. It is very competitive and you need to be really passionate about this subject to be able to come up with topics for hundreds of posts.

Most people prefer to start with the Online Entrepreneur training and choose their own niche such as family subjects, pets, travel, gardening, health, literally anything. It can be easier to write about a subject you have knowledge and experience of.

If you want to switch to the other training course, use the link below.
Mattylinc Premium
Aha! Thank you, yea I wasn't sure which of the trainings I should be on, so that makes sense.

Thanks again Diane, I'll check out the other one. Much appreciated. :-)
Trinahopson Premium
In super excited to be here And i hope this profeministit works for me
mccorkleh Premium
Hello Mattylinc,
Think about what people may need and go from there.
Mattylinc Premium
Thanks alot, yeah that too is what Kyle suggested, has definitely helped me focus my attention better where it should be targeted. :-)
You write books?.. I would love someone to write my story. You can do this..just stop when needed..and breathe
Mattylinc Premium
Hey buddy, can't say I've written any books yet no, but i do tend to go on a bit when writing, so probably have plenty of fuel to write quite a few I'd imagine. Just no idea how to go about that exactly, but more than happy to have a look into a few ideas if you would like something written. :-)
DianeScorpio Premium
Hi - I am pleased to see you are helping other members, but do be aware that you cant offer any paid services here.
Mattylinc Premium
No worries thanks Diane-as I mentioned to 'wolfeyez' I've never written a book before, so definitely not about to start charging people for something I dunno how to do yet.