What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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LadyAizek Premium
I want to know some thoughts about my niche. It's about helping people who is interested or new to photography. My niche is just to help people get cameras that are not expensive but is good quality. I would like to know if that is a good niche or is that too broad.
Meme1021 Premium
I think photography is an excellent niche, there are lots of people that are doing photography, I seen lots of information about it on Google and YouTube
MLorenz1 Premium
I have been checking on different domain names and everything I choose is taken or there isn't a .com choice.

I am having trouble with this. I have changed and moved words around, but ...nothing.

I left a question to right sidebar, which is:
Can I add more descriptive words in front or back of keyword phrase to target my audience better?
KylaS1 Premium
Ack! I'm nervous about doing a review for WA! I'm new to learning about this industry and I don't want to miss any important facts..😬
Like... am I just supposed to fly at it? And chalk it up to first post learning hurdle?? EEEK - scaredy perfectionist here!
lmabrey68 Premium
I understand how you feel, I am re-writing my review for the 3rd time.
kevinzshan Premium
Yea I'm definitely a perfectionist too. Before I launch anything I want everything to be fully functional, designed the best it can be, and have the best copywriting ever. But what I learned after spending a little more than a year in this business is that being a perfectionist can significantly hinder your progress.

The best thing is to just to do it.

Which sometimes is harder than it sounds. I keep two things in mind to get through these kinds of problems.

1. Blogging isn't like writing a book. I can always come back and change it. So if you write something now and then you feel different about it later, go back to your review and make the change.

2. In the beginning, no one reads the posts except yourself and whoever you give the post to. Over time you will develop your voice and build out your unique following. It's so hard to be perfect in writing. Every person has their own tastes.

Hope that might help you a little.
KylaS1 Premium
🙏 This was fabulous advice! Thank You so Much! It's definitely been road block for my growth! Gonna have it done by tomorrow noon! Thanks again!
kevinzshan Premium
Glad I could help.
MAGiraullt Premium
HELLO I'M NEW HERE ,Doing the Getting you business started lesson. i want to user some of the "Target Audiences examples
suggested my WA I thought this will help me establish my own
niche target audiences , I would like to know from anyone if this
sounds like a good approach to (get my feet wet in the business[ I'm aiming at becomming a affiliate of WA i can truly be honestly passionate about this Service .
Any advice is appreciated Thanks ......MAG
Kyle Premium
Well you can head in any direction that you like, what are you thinking in terms of the specific audience that you want to work with?
TheMagicBrad Premium

My experience (niche) is in the "Event" profession, most all my life and I'm 62 now. Meetings, Conventions, Weddings, Fairs, Festivals, Special Events etc.

My idea is to help people earn money being an affiliate and selling "event" industry products and services. There are products, that event planners use, like Tradeshow Displays, sings and banners etc. Also there are EVENTS (like Yoga Retreats) that often times have affiliate programs.

Anyone interested in collaborating in the EVENT space?

Minneapolis, MN
Kyle Premium
Sure, that could be a direction that you head Brad. I like it!