What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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Recent messages
PrideO Premium
Hello, I was wondering if I could use any of these as my Domain name

Online Treasure Building or
Building Treasure Online or just
Online Treasure

My target group is parents.

Examples are parents that are struggling financially due to childcare commitments

Parents that are not planning ahead for their childrens future.

I chose this because this issue us affecting a lot of people in the society.

Thanks all, any ideas and thoughts on this
will be appreciated.
Engagesmedia Premium
hi there
Love the names they are great and intuitive, Im sure you can use any you choose as long as the domain is available....to do that check out your keyword planner in jaxxy on here even as a starter on wealthy affiliate you have some access.... put in your wanted domain name in keyword research tool and then it will tell you what domains available for that name and also give you other options if not....as a starter you may have to click the domain link along the planner line.
Good luck keep plugging away and you will do amazing
PrideO Premium
Thank you, I will do as you say. Good ideas.
Dentonbamm Premium
So my whole site is based on reviews. Supplement reviews to be precise. I am a bit of a gym nut lol. Do i skip this step since it is way out of my niche? Im no where near ready to monopolize yet. Only 5 posts in 3 days. Pretty sure i need way more reviews.
MOtuke Premium
You should not be discouraged by that. It took me a long time to get my posts up and running. I still struggle with getting the right content, yet I have been here since last year. It has not been a year yet but don't beat yourself up. Just set some time to get things done.
PotzeL Premium
Hello and thanks for all the input and tips. My first domain name was a bit too long Create Your Own Wealth Online.
Now I got two please vote for the best one :-)
Your Online Wealth
Your Online Career

I see both are available as .com

Thank you and appreciate.
pravsworld Premium
my vote is for your online wealth
good luck
PotzeL Premium
Thanks very much. Wealth is what we are aiming for. Not just money but also in all other aspects in our lives.
Kyle Premium
People may be more drawn to the "wealth" option, but in saying this I would recommend that you choose the domain that resonates with you the most. ;)
CassiOfTroy Premium
Online Wealth.

PotzeL Premium
Both is nice, I went with wealth. Busy bulding site. Thanks
PotzeL Premium
Thank you. Appriciate
CassiOfTroy Premium
You are very welcome.

ozzey Premium
I asked a question yesterday about Go0gle Analytics.
You do not have to respond to that because I found out how to do it and I typed it out and thought that I would send it out to all of you just in case you want it also.

Google Analytics Dashboard for WordPress
1 – minute Install and Setup

Inserts the latest tracking code in all your web pages.
Displays analytics reports in WordPress Dashboard.
Displays analytics reports in Pages List, Posts Lists and/or websites Frontend.
Gives you full control over analytics reports and users' permissions.

1. Go to exactmetrics.com
2. Login to your WordPress Account
User Name: admin
Press Log In Add New
3. Go to Plugins > Add Plugins
4. On top R corner type google analytics > Google Analytics Dashboard for WP > Install Now
5. Installing Plugin: Google Analytics Dashboard for WP 4.5.1
6. Downloading install package from https downlowds.wordpress.org/plugin/google-analytics-dashboard-for-wp-4.5.1.zip
7. Unpacking the package
8. Installing the plugin
9. Successfully installed Google Analytics Dashboard for WP 4.5.1
10. On bottom press Activate Plugin
11. After you press Activate Plugin it will take you to another page.
12. Go to Google Analytics > General Settings > Authorize Plugin
13. Use this link to get your access code: Get access code.
14. Accept Agreement
15. Copy Access Code
16. Paste in Access Code: > Save Access Code
17. Make sure that Tracking Options are Enabled
18.On bottom press Save Changes
19. Now you are Finished.

I hope that this will help you out to get high in the ratings on Google in your specific niche.
PS. There is a video that you can watch (if you want).
lucbizz Premium
All this is not needed if you install the Google Site Kit plugin on your website(s) ,a plugin provided by Google itself
ozzey Premium
Thanks, lucbizz but I got it on google and followed what they said and now I have it on my website.
drnancy46 Premium
This training was valuable - it helps a lot in the basics about how and why to write a good review. But the tasks are not - my niche is supplements for memory, which has nothing to do with writing about affiliate marketing. Though he says you could write about something pertaining to your own niche, there is no credit in the tasks. No reward for doing the right thing to help yourself.
earlofpearl Premium
Hey, I thought I had the same problem, until I found out there things you can do, where that is concern, I'm in a health and fitness niche and thought I had the same problem, until I ask Kyle.

Encourage others in your niche, to put their business online like you did, join affiliate programs that sell products related to your niche, and place those products on your site with your affiliate links, write reviews on things in your niche and point them to what you have to sell that might be better for them, eg. if there is a bad supplement for memory, that has some bad effect.

Do a review on that and point them to what you have, in this way you can still make money by promoting what you have to sell, and at the same time, show them what you're able to achieve at WA with your own business, and point them to WA as well.
Hope that was helpful.