What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

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AGray2 Premium
Would creating business cards be a waste of time and money?
On a random note I officially have my own website. My goal is once I get this down O will create the other websites that are ideas in my head. I am excited! And I didn't have to she'll out $3000. Awesome!
To those of you just starting, stick with it and go at your own pace. And really consider premium membership,it is really a tremendous value!
Kyle Premium
That is absolutely the case. We are the most cost efficient, yet most advanced platform in the industry. This is definitely something that we are proud of here at WA.

So wonderful to have you here as part of the family and I really look forward to working with you!
AGray2 Premium
I agree. I want to shout it from the rooftops "Don't waste your money!" There is something better and everyone supports each other and is really nice! I would love to promote WA but do not have a clue as to how to go about it. Any suggestions would be greatly appreciative.
ajede Premium
Good, when I read this kind of wonderful message, it gives more hope
Thanks for your words of wisdom 🙏
To Your Success!
samuel6 Premium
can we add video and sound clips a lot of my potential referrals have sound bites that they create and advertise some have videos showing products they create like clothes sneakers etc. so they would need to add different features so that potential customers can view or listen to content independently before making a decision to take action Thank you.
Kyle Premium
Sure, you are going to be able to add videos to your website. I wouldn't add gimmicky stuff though, when a walkthrough or useful "pitch" video makes sense, you can add that.

I would add stuff that doesn't make functional sense though.
Martlee56 Premium
I messed up !!!! My domain name is "all-entreprenuers.siterubix.com" but the name of my website is "The Disabled Entrepreneur". The training says the domain name and the website title should be the same. Oh and by the way, my niche is the disabled entrepreneur. Can anyone tell me how to rectify this problem ??
Robert-A Premium
Have you only just created the website?
Martlee56 Premium
Yes, today
Robert-A Premium
Do you have any content on it?
If so you can save it first.

Then all you have to do is delete it and start again with your new name.

To do this -

You click on Websites on the left of your screen
Then Site Manager.

Find your Site.

Over on the far right you will see the word - Details

Click on that and scroll down the page and you will see the words - Delete This Website

Job Done
My niche is in Affiliating Marketing. I know in my heart there is success in this niche. However, I do not want to make mistakes but learn from the best and genuine affiliate marketers unlike soooooo...many others out there who promises, gets you pumped up, and presto...it costs an arm and a leg to join. So what is a good direction to begin with and I like the brand name Genuine Affiliate.
What do you think?
TheNeuroNerd Premium
Great to have you!

We all make mistakes along the path to success. If we don't, then we don't grow. You will make less by having the training here at WA.

I think that's a cool brand name, but if you like it, you better grab it b4 someone else does.

When I was in decision mode for the domain I was going to purchase, I came back to buy it the next day and it was unavailable.