What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


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ChristineDu1 Premium
OK, I did it, I finally wrote a review of WA. I was a bit unsure about it, because my chosen niche for my other website is so different and there I write effortlessly, but then I just decided to write the same way, as if talking to a friend, so it's done and posted :-)
Off to the next lesson :-)
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pvrkblore Premium
I have created the About me page and uploaded it. Also uploaded the Privacy Policy. Yesterday I could see it. Later I made some changes and now I am not able to see anything on the site and it says nothing found. Whereas in the Site content page it shows as Published. How to make it appear on my site?
Can you please help me with this?
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Kyle Premium
It is likely because you are going to need to create a custom menu here.

You can add these custom menus to organize your top menu in any way in which you like, as well as create sub-menus (for themes that will support this). You can also use these custom menus to add within your side widgets on your website (within your sidebar).

Here is a tutorial on how to create custom menus: I use custom menus on all of my websites (over-ride that default menu). It allows much more control and organization....both good things!
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Layher Premium
Hello My goals are my ultimate dream!
I would like to become financially free. And that I first love myself. then happy! become and then the success and the money comes to me, you are Finnish when you no longer have to work for a boss.
My goals! Every month an amount of € 10,000 and a million in the bank. But my biggest passion. Has been helping stray dogs in Romenie. And support a daycare with donation.
Money is needed for that. And that's why I do this. And succeed too.
I also ask people to help me with this and to give a donation. I do it all for that. In the first place. Thank you,
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Kyle Premium
Awesome, love your goals Peter and I look forward to working with you and helping you achieve these.
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telethot Premium
OK, I always knew that eventually there would be multiple domains but am thinking that I will have to reconsider plans for current domain. As I didn't immediately have a niche that jumped out I came up with concept site that incorporates my interests of self help and marketing. I saw a personal blog site promoting the journey to personal freedom. It would include a section on marketing and MMO, another covering self help as well as freedom/success mindset articles and resources. Ideally it would be more focused but in a blog format could this work or should I reconsider. I've developed some great branding ideas already but am prepared to put on hold or reconsider.
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Vinsquest Premium
Hi, I think it could work. Those topics are relevant to each other.
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Kyle Premium
Sure, you could target a wide spectrum of topics on your website, that will likely happen as you build out your website. When you move to premium you will be able to move your website over to your own domain (if you don't love the brand you have selected now).
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So I've been clean a little over four years now. While I was at the treatment center there were so many women that had no direction, no job and no one to turn to once they got clean. I was in a facility that housed right at 400 women and children. My goal is to help these women. I'm still in contact with most of them, some doing well some that are not. Anyway that is who I intend to target...so what do you guys think?
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MurphysMom Premium
Hi- I think you have a realistic goal. You can certainly write content that will be meaningful. Privacy will be important as I’m sure you know. Best to you.
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RoopeKiuttu Premium
That sounds like an awesome idea Jennifer!
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