What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.


DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).

If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience

Top Helpers in This Lesson

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ChrisBarr2 Premium
To whom is may concern (which is everyone),
I am certainly not an expert yet but I believe one thing to be true all of the time...and that is that if you are truly passionate about your niche and actually want to help people who are also passionate about the same, you are off to a great start. In my opinion passion coupled with big goals will carry you through so many of the harder times you will certainly encounter along the way.

Caruana Premium
Great business mindset Chris. Wish you luck! Marisa
The direction I am going to be choosing for my business is:

"Search Engine Optimization"

As this is the main problem that I have had finding help with, I am sure there are many people out there who have been as lost as I am and I would like to simplify it for all.

The name of my brand:

Ultimate Growth Pro.
Mikol-Rrsq Premium
yeah Catdoull,
you've already have an idea of what you want to help people with, go for it.
Thank you mikolrrs
Russ0660 Premium
Well I'm not sure this is going to be for me. The more I progress through the course the more I'm realising that it's all about lots of expressive writting, blog writting etc. I'm not a writter by any means, let alone sit for hours a day to write blogs. I'm flat out writting / replying to emails. In trouble from more company lots for not reading and responding to emails. Loosing interest pretty pretty quick .
Russ0660 Premium
Thanks Derrick. I'll think on it a bit more. Meditaion is anothor thing I'm not into. Along with crystal licking and tree huging hahaha. Thanks anyway mate
thoriumtac Premium
Do you listen to podcasts or like video? Also great publishing mediums that you can make. If you wanted to add supporting text you can have your video and/or podcast transcribed.

Anyway you have it, publishing I'm finding - when targeted, really turns heads. Generally, you can achieve this for Free (if you have time), but doing ads should only add speed to your growth (if you have the budget to experiment).

Good luck with your final decision on WA and best of luck on your online marketing journey!

Stay safe,
Euro1 Premium
I think you have a problem about time and sitting for long hours. But you don't have to sit for long hours, all you need to do is to free your mine and try to keep a conversation as you do with emails. You will be surprise at how many words you will be able to put together in less a week. I hope you will find your journey here amazing.
Serr Premium
Please some insight on the niche/brand I'm choosing targeting veterans and service members. Being a veteran myself, there's a load of niches but to brand just one. Basically to help veterans get residual income after they have discharged and cannot find a job right away once they have. Any ideas on how to narrow it down?
Warly10 Premium
Hi there,

I think you have already broken it down, since you know who your audience is, and how you want to help them... The only thing you have to do is write content related to them
Dale123 Premium Plus
Yep, I agree with @Warly10, it sounds like you've got it sussed already... And being a veteran yourself, you can think "what sort of things would I be searching", then target those keywords with your content :)
MsJeanK Premium
There are so many niche options here I am not sure which direction to go in. One thing that springs to mind is that 97% of people in network marketing leave so that is A LOT of people still looking for an opportunity but could I keep the posts coming? Not sure. Maybe that could be a part of it though. Thanks for any thoughts
Warly10 Premium
Hi there,

First of all a niche should be something you are passionate about, which will make it easier for you to write content..

However, network marketing isn't bad, and do not worry, there is so much to write about it.
So if you feel it, then go for it
MsJeanK Premium
I'm changing from my first niche (Personal Development) to promote WA so it's a niche within the make money online niche (I am super-passionate about that!) that I need to decide on.Think I will sleep on it.
Warly10 Premium
Personal development is great but too competitive...

However, MMO too, but there is a lot of potential in it. and i think you can easily make money there if you put in the hard work.

So, make your choice. As you said, you will sleep on it
Dale123 Premium Plus
It is, but also there's often a problem targetting MLM'ers. MLM's take advantage of them so typically they sadly give up on seeking opportunity after MLM, or alternatively they are the complete opposite and are of the "MLM only" mindset due to brainwashing by "leaders".

One of my biggest tips I've learned over the years is to never ever find yourself having to convince. If you do that, you're fighting a losing battle. You'll have the "aha" moment and find the huge success when you realize that you never need to convince, you simply need to get your content in front the people who are already looking for exactly what you're offering.

There are millions of people looking to learn affiliate marketing, so it's better to target those people, than to target MLM people and try to convince them to try affiliate marketing. Hope that makes sense... It'll make your life a lot easier, haha :)