What is a keyword?

It is a word or a phrase that someone types into a search engine. People use words or phrases to find things they are looking for online and there are BILLIONS of keywords out there.

As an affiliate marketer and here within Wealthy Affiliate, you are going to become an expert with keyword research and coming up with search terms that people type into search engines.

Here is a birds eye view of the process of SEO, from keyword to the money.

Importance of Keywords to Your Business

Keywords are instrumental in your business, they are the starting point of all of your rankings & traffic. Whether you are attempting to rank in search engines for FREE (through search engine optimization) or paying for traffic through pay-per-click, keywords are YOUR WAY of capturing highly relevant and engaged visitors to your website.

As an example, let's say that I am looking for the best affiliate marketing training online. I would most likely type in:

You could, in theory, target this very keyword with a page/post on your website and then rank for it in Google. When you get ranked in Google, your post will show up within the natural search results.

These are natural, SEO rankings. This would lead to traffic (people coming to your website) and then you could make such recommendations, like Wealthy Affiliate and earn commissions as a result.

That is how search engine optimization works, initially we are going to be teaching you how to get ranked through SEO (for FREE) but down the road in bootcamp you are going to learn how you can drive traffic to your website through paid avenues, like PPC and Facebook Ads.

What Tools Do You Need to Find Keywords

There are many keyword and research tools on the market. I have used pretty much all of them over the years, from Google's in house keyword tool to expensive keyword research platforms out there. None of them provided the data that I needed!

I found that most ended up providing useless, and often times, very inaccurate information.

Introducing Jaaxy, an Affiliate and Internet Marketers dream research platform. Not only does it capture the data you need about a keyword, it does it in a very efficient manner.

 

DISCUSS VIDEO: Keyword Mastery, Keywords Are the Foundation of Your Success

Task 1: Research and Find 5 Keywords Relating to Your Niche

When you get a grasp for keyword research, you are truly going to be in a position where you have TOO MANY keywords and not enough time. That is a good position to be in.

When starting out though, it might feel as though there is some sort of keyword scarcity. This feeling usually dissipates when you sit down to start performing some keyword research within your given target audience.

Again, each post you publish on your website is going to target a specific keyword. Then as you build out content targeting that keyword, you will start to get rankings, which leads to traffic and ultimately the driving force of your revenue.

START BROAD, Narrow Down.

My tendency is to start broad, and narrow down to something more specific. For example, I can search a term like "affiliate" in Google, and come up with a lot of ideas before I even commence my research in a keyword tool like Jaaxy.

When you type any term into Google, they offer you "Google Instant" results meaning that they will show you predictive results based on what you are typing. This is an incredible way to find new keywords.

Let's quickly look at the "affiliate" example. If you type this phrase into Google, it is going to give you a bunch of instant, predictions.

One search, I already have FOUR new ideas that I could plug into Jaaxy.

  • affiliate marketing
  • affiliate programs
  • affiliate definition
  • affiliate marketing canada

I can then continue typing and I will get more Google Instant predictive results.

I have another FOUR ideas, that I could now plug into Jaaxy. These terms are getting more narrow, and more targeted which is what we are after here.

I can then keep going. In this case, I am going to type out "affiliate marketing training". Here are the results in Google.

As you can see, another FOUR terms.

By typing literally THREE words into Google, I have come up with 12 brand new keyword ideas. These are keywords that I can then plug into Jaaxy and completely my keyword research.

To complete your research and derive AWESOME keywords, it is important though that you understand what type of keywords you are after here.

The 3 Criterion Your Keywords Must Meet

There are 3 qualifying factors for SEO when it comes to keyword research in Jaaxy or using the WA Keyword Tool. It isn't overly complex, so don't overthink these by any means.

You are going to be looking at traffic, competition and whether or not the keyword actually makes grammatical sense.

  1. Keyword must get SOME traffic. Ideally you will choose a keyword that gets over monthly searches.
  2. Under 100 QSR (Competition). This is ideal for a newer website, but as you start to build out your site it is completely fine to target keywords that are under 200 QSR.
  3. The keyword must make sense. If the keyword phrase could not be used in a proper sentence, then chances are you shouldn't use it. It must be grammatically correct.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will hope up the submenu, with the search available right within it.

You can see I have entered "affiliate marketing training" into the search (as shown below).


If it meets this criteria, then you are good to go and this keyword is a winner. Let's look at a sample search here in Jaaxy I did for "affiliate marketing training".

As you can see, one simple search has yielded many keywords that fit this criteria.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

You are going to be creating all of your posts moving forward based on the premise of keywords. Each page or post on your website will be targeting a brand new keyword and through time and as you build out your website, this can lead to an incredible amount of traffic and revenue.

Tasks 0/2 completed
2. Research & Find 5 Keywords Relating to Your Audience


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Recent messages
Hi!!! community. I've created a free domain website. I am willing to start making money. The problem is that it seems like I have to pay $50 to affliate with google ads. May you please help me. I am unemployed and I currently have $0.00 in my account.I want to start a blog so that I can start making income but it seems like I need to have money to start earning. It seems like lack money is blocking my success. Whenever I want to start earning through blogging I end up failing because I don't have money to make payment. May you please pay for me then I'll return your money immidiately when I start earning. Thanks in advance
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Kyle Premium
You don't want to use Google Ads if you don't have the budget to do so. You are going to be learning how to rank your website using FREE techniques, SEO in the early stages.

Head through the training and take action, you will be well on your way. ;)
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LawrenceHill Premium
Apologies for the long post .. but think my thoughts need explaining

My family an I are both massive Harry Potter fans ... and Only Fools and Horses fans (uk comedy).

A while ago .. we came up with the name Potters Independent Traders... a take off of the Trotters Independent Traders from the comedy show.

We have decided to use this as the umbrella for all of websites that we will create.

i.e. my wife's part-time balloon business .. (Dream Balloons) will be re-branded to be Potters Party Balloons.. and then expanded (with additional sites) to include Potters Party Gifts etc.

To promote WA ... I am thinking of Potters Magical Money... The individual blog pages within this website would aim at the specific niches and demographics...

i.e. (
work at home mums - earn part-time income - WA based
recently retired - earn part-time income - WA Based
etc
and also include blogs on other money making/saving ideas - linking to other affiliate programs (i.e. insurance compare sites)

Am I being too broad?

Opinions please
Reply
lucbizz Premium
Although I like your ideas, I am not sure if it is against trademark rules , as I am sure Harry Potter is a trademark. I am not an expert on trademarks but is something you need to look into before going that road.
Reply
Kyle Premium
Yeah, when you choose your domain you just have to be careful about using trademarked words in your actual domain.

I would recommend that you avoid using trademarks or franchises within your domain names. While many allow this sort of thing (ex. Apple), many are much more controlling with their trademarks (ebay, amazon, etc).

You could test a search in Google to see if other domains out there run by affiliates are allowed as this will be a good sign. Ultimately though, you cannot truly brand yourself if you are using someone else's trademark in a domain so I do recommend avoiding it.

When you choose a domain, you are going to want to choose something that is "brandable" versus something that has keywords within it. The reason this is the case is because as you build out your website, you can target as many keywords as you like within the content (that is how you will rank).

I have created a discussion here outlining the process and what to look for when choosing a domain name: This should help you out here and if you ever want to run any domains by me, simply let me know and I will give you some feedback.
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gsonline Premium
I have chosen my direction and brand for my business. I have to build my website next.

I have the option of choosing a free domain or a paid domain.

What will be the difference in terms of ranking my website in google. Will a purchased domain have some advantage. If so I would like to go with a purchased domain.

Regards
Srinivasan
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Kyle Premium
Ideally at some point you will want a paid domain, but you can certainly start off with a free website. Down the road you can use the MOVE feature to move you .siterubix.com domain.

I typically recommend that someone use their own domain when they have decided on their niche and their brand. :)
Reply
gsonline Premium
The direction I am going to be choosing for my business is

"Helping People Retire Early"

I want to help people who want to retire early for the following reasons.
- To be able to spend more time with the family
- To be able to have more vacations with family in their prime time
- To be able to provide for the best for the family including the best education for their children
- To create wealth which can take care of their life after retirement

The name of my Brand would be

Creating Online Assets

Looking forward to suggestions and comments if my direction for my business to promote Wealthy Affiliate is in line.

Regards
Govindasamy Srinivasan
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Kyle Premium
Sure, that could most definitely work. ;)
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AdrianKiter Premium
Awesome range of possibilities.
I did the basic WA training and have created a website based on my passion - kite boarding. I know for a fact that every kitesurfer in the world dreams of being free to go where they want (sunny, windy beaches), when they want (always - when the wind blows). And the same has to be true for climbers, surfers.....the list is endless!

So can I link my original niche website to my Bootcamp Brand?
Reply
Kyle Premium
Sure, you can head in that direction but you are in the wrong spot here within Bootcamp. If you want to build a business around the "kitesurfing" niche, head through the Online Entrepreneur Certification direction.

You will find this within the "training" menu. If you want to build a business in the make money space, bootcamp is for that. ;)
Reply
AdrianKiter Premium
Hi Kyle, thanks for getting back to me.
I've already completed the online entrepreneur course and built my first website. I'm looking to make my second one in the make money space.

It was more whether to have a link from my kitesurfing site to the make money site. Something like, if you want to be free to kitesurf anywhere in the world...make money on-line.
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