Writing a great ad for you PPC to CPA campaigns is really quick and easy when you know how.

I would always suggest having 2 adverts so you can see what works best but the way to write them both is exactly the same...

Go back to the preview of the CPA offer and use the bullet points!

Again this may seem really obvious but a lot of people overlook this, the company running the offer will have spent a small fortune on copywriters and testers getting the landing page 'just right' so why not use this to you advantage and see what they found worked best... and use it!

There are usually more than enough of these bullet or selling points to use but I always go for the following;

• Sense of urgency. Do they have a counter showing not many left or a date they run out? Use it!
• Price point. Most of these offers have a low low price for S&H, or no cost at all. Let people know about it.
• The main selling point. Does it whiten your teeth in 3 weeks? Do you lose 12lbs in 14 days? Whatever they have decided is their main selling point is bound to be the one that won the testing... ;)

There are plenty of other points as well so you don't have to go with these but I have found that at least one of the adverts based around these works great. Just mix them up a bit and rewrite slightly if you want to and you're good to go.