Using PPC to CPA - A User Guide and Tips
This is a quick guide to get you taking some action in the PPC to CPA technique. It doesn't take a lot to get going but once you do find a winner it can be a real eye opener and a great earner. Some people base their entire business model on the PPC to CPA method.
Just in case you have come across this without really understanding the terminology I'll just cover that very quickly, I am treating this as if you know nothing so please don't be offended with the simple way I am explaining it! :)
PPC is Pay Per Click, paid traffic on places like Google Adwords, if you want to know more about this then there are loads of tutorials on WA to help you out with that.
CPA stands for Cost per Action. What the action is depends on the offer you choose. It can range anywhere from filling out a ZIP code to filling in a 6-8 page form, it really varies. It can even be on a sale, but more on these later.
So PPC to CPA is simply the way of paying for traffic to send visitors to the form or ZIP submit you want to promote, but there are some differences between this and the normal way you would promote an affiliate product.
Read on to see what I have found to be the best way to use this method....