Understanding the "Art" of Email Marketing
The money is in the list, right?
I know you have likely heard this statement before, but this is the "almost" truth. The money actually isn't in the list, the money is in the following. In the same way as the Top Twitter or Facebook pages have hugely engaged followings, you can accomplish the same through email marketing.
The art of making an offer in exchange for an email address...and then building a relationship with these people.
The purpose of this tutorial is to walk you through the procedure, from the offer, the technology, to the building of the relationships, and finally generating the revenue.
What is Email Marketing?
Unlike traditional forms of advertising, email marketing gives you the ability to invest once to get the clients contact information, then gives you the ability to connect with this person again, and again, and again....potentially for a lifetime. Instead of paying for a paid or message over and over again, you only have to get the initial subscription and then you can contact the person for FREE, for potentially an infinite amount of time!
You are likely to subscribe to many email marketing campaigns. For example, here is an example "opt-in" form (or the offer) we have used in the past on the Wealthy Affiliate affiliate homepage:
When people sign-up to this form on our homepage, it gives us the ability to contact them again and again, not only with promotions, but also to offer value and insight into the Internet marketing industry.
Email marketing is actually quite simple when broken down. It works like this...
(1) You ask for permission from people to join your mailing list in exchange for something (newsletter, guide, software, etc).
(2) They share their email address and name with you.
(3) You then have permission to offer them information and ultimately marketing promotions.
Not only do you have the opportunity to connect to this person once, as long as you keep a good standing relationship with them you can continue contacting them over and over again.
Whereas the traditional type of advertising, even Pay-Per-Click (PPC) or Facebook ads only allow you to contact someone once in order to recoup the money spent on advertising, you now have multiple chances to generate returns. But you can use these paid channels to build your list! (hint hint)
Below is an outline of the "flow" of email marketing:
Website Visitor ----> gives permission in exchange for something ------> Joins YOUR LIST------> YOU offer info and promotions------> YOU MAKE $$$$$
Email marketing is the single most effective way of marketing online. There are three factors that contribute to this.
(1) Pay once, contact forever
Now this is really cool. Unlike your typically PPC or article marketing campaign, with the incorporation of email marketing you have the opportunity to contact people over and over again. You essentially work to get the lead once (the initial cost, whether it is time or money), then you can contact them over and over again...for FREE.
Let's look at an example. Say you pay $0.50 to get someone to your page via a pay-per-click campaign. The person comes, doesn't buy anything and leaves. You never get to see this person again.
Say you had a form (like the one mentioned above) on your page that allowed people to sign-up to your email list in exchange for something
(2) Can be applied to any niche
One thing that email marketing has on some other marketing methods is that it can be done within any niches. Sure, you can make money within most niches with other marketing techniques, but email marketing allows you to cross-promote relevant products to a niche as you have on going communication with your subscribers.
If someone is interested in weight loss, they may be interested in a wide variety of items (cooking utensils, workout gear, etc). If someone is interested in a bird feeder, they are likely interested in bird feed, photography of birds, bird watching, etc. Having an email list gives you this opportunity. Any industry, any niche...you can build a list within it!
You know the old Ronco commercial slogan "set it and forget it"? Well, this is appropriate for the email marketing world. Once you get a system in place that is converting visitors into leads, and leads into customers, it is all about scaling about your campaign (getting more traffic). Once you get traffic converting within your sequence, it will always convert.
There are tools (that we will be discussing) that allow you to automate the whole process. Email marketing can become hands free and once you have a formula in place that yields a positive ROI, you having an automated "money making" system in place!
There are 3 steps to a successful email marketing campaign we are going to be discussing in detail within this training.
(1) Creating an irresistible initial offer
(2) Building trust through relationships
(3) Generating revenue through offers
In order to all of this, you are going to need to understand how relationships work, and this is going to be the first thing I discuss.