Understanding Google's Metrics for Ranking
Do you realize that Google looks into a few important metrics while ranking your site on search engine result pages (SERPs)? Though, I usually discuss the top 200 ranking factors in my blog posts which are extremely crucial for search engine ranking, Google pays particular attention to some specific factors on which ranking is more extremely based.
Let me use a blog post published yesterday by a struggling veteran blogger as a case study. Before I commented on that post, I read down the page first and realized that he had been into blogging working on his blog for the past 2 years, yet, without making a sale as confirmed by him in that post. This made me feel so concerned for such a veteran blogger and decide to publish this training tutorial.
What do you think about it? Would you ever wish that you should blog for the whole of 2 years (24 months) yet without making a sale? Would you expect that, for the first 2 years of building a blog, you won’t earn a penny? This is, obviously, why some veterans would certainly keep giving up and quitting every day.
What has been your own experience so far in the world of blogging? Are you sure your blog is built on the solid, proven fundamentals at all? Are you completely sure you’re not wasting any time at all doing what’s not helpful to your business?
However, if you’ve been rocking your own blog as a result of building it on the proven pillars, I’m pleased to inform you that it’s just the beginning and a tip of the iceberg. Yes, you’ll keep watching your blog skyrocket on search engine result pages (SERPs).
In today’s training tutorial, I’ll enumerate 4 major metrics that Google considers extremely-crucial for ranking your site.
Here are the major metrics that Google uses specifically to rank your site in the search engine:
- The quality of the content you create on your site
- The quality of the inbound links you generate for your site
- The social signals your site gets
- The bounce rate your site gets.