Using PageRank

While TrustRank is focused on improving the trust of your website, PageRank is focused on the quality and quantity of inbound links.

By improving your PageRank, you can optimize your web pages in order to attract high-quality inbound links. I've highlighted some helpful tips for improving the PageRank of your web pages:

• Create high-quality content that your audience finds worthy of sharing and linking their sites to
• Promote your website content on different social media networks so as to make your links more visible. Though this may not increase your PageRank, it will increase the visibility of your site and attract potential inbound links
• Take advantage of guest blogging opportunities that enable you to reach new audiences and also post backlinks to your pages
• Include images in the content of your web pages in order to attract inbound links from your audience. The use of unique infographics has been found out to attract lots of inbound links to websites
• Do not use any kind of service that promises you backlinks in exchange for money but instead focus on building organic links.

Conclusion

In practice, there are hundreds of search ranking factors used by Google to rank websites, but that's not to say that TrustRank and PageRank do not affect how your website ranks on SERP (Search Engine Results Pages).

Follow these tips on improving the TrustRank and PageRank of your website and you will enjoy better SEO results for your pages.