- Tracking in Google Analytics and filtering Referral Spam from Historical Reports
Tracking in Google Analytics and filtering Referral Spam from Historical Reports
So I have a new website and started tracking with Google Analytics, sometimes I noted that the tracking isn’t making any sense for a newly setup site, as some days, there will have relatively few visitors, and some days, there’s a large sum of visitors appear. After much research, I realize this is some sort of referral spam or bots that hit your reports with multiple visits at once, leaving you some fake data.
Further to that, most people did not realize but Google Analytics also tracks your own visits to your site. And hence inaccurate data, making the researching process become meaningless.
I am pretty sure most of you have similar experiences, so in this post I’ll share some information with you on how to stop Google Analytics from tracking the referral spam and your own visits to your site. And also way to filter out the referral spam from your historical data. So let’s get started!