To make the job of finding the right tool easier, I did a selection of the top Pinterest tools that can help you achieve your marketing goals.
1 - Tailwind
There has to be a way for you to monitor and track all your marketing efforts, so you can gauge your current performance. One of the best Pinterest tools for doing this is Tailwind, a very popular tracking tool formerly known as PinLeague.
You can use this tool to obtain advanced Pinterest analytics that will help you gain insights into how you're doing. Some of the stats you can track using Tailwind are the growth of fans, likes, and other engagement metrics.
Do you know Tailwind can be used for tracking your most engaging audience on Pinterest?
That will enable you to keep a constant eye on your most promising Pinterest audience. This analysis tool can also be used to discover key trends that can fetch you more repins for your images.
Tailwind helps to optimize your posts by suggesting the most appropriate time for you to publish on Pinterest. If you are a team leader or part of a team, you will enjoy the collaboration feature that Tailwind offers to users.
In all, it's a great tool to track engagements, measure performance, assess, and also analyze your Pinterest marketing campaigns.
2 - Pinterest Analytics
This is a built-in tool designed for businesses to use in tracking the performance of their accounts on Pinterest. It empowers users with the tools they require for tracking their Pinterest followers and content.
A prerequisite to using Pinterest Analytics is that users verify their websites or have a page with a website linked to it. Through the use of this tool, you'll be able to keep track of such details as pins, re-pins, impressions, and followers.
As good as this tool is, you cannot use it for highlighting all you're doing on Pinterest. However, you can use it for keeping track of the kind of content that Pinterest users find very interesting and engaging.
You should expect more features on Pinterest Analytics from the developers anytime soon.