Tips for Growing Your Instagram Followers

These tips, if effectively applied, will help grow your Instagram followers by at least 1,000%.

Tip #1 - Define Your Target Audience

Instagram has an active user base of 1 billion but you cannot target everyone. Not only is it impossible, but it does not make good business sense.

So, what next?

You will need to clearly define those who you want to be your followers on Instagram because you will be creating content that appeals to only your target audience. That's why you need to define them, know their likes, hopes, and dreams.

Instagram also provides helpful tips to capture insights and analyze data about your target audience.

You can further narrow the details of your target audience down to their demographics. With these details, you will know those who are likely to buy into your products.

Tip #2 – Build Highly Engaging Content

Though pictures are visually stimulating, you still have to create graphics that inspire your audience. We're talking about graphics that will captivate and move them to like, share, or comment on your posts.

Also, use the caption to support whatever images you are posting. For your pictures, make sure to use high-quality graphics, preferably HD quality.

Use bright and attractive colors to capture the interest of your followers. You may need to engage the service of a graphic designer to get quality graphics. However, you can search for high-quality stock pictures on platforms like Pixabay and Pexels.

For image editing tools, you can use Canva to make great quality graphics if you know your way around.

Tip #3 - Use the Right Hashtags

Tip one talks about defining your audience, and if you do this well, you will know the right hashtags to use.

Hashtags help Instagram users locate your posts through their search. And when you use the right hashtags, your pieces of content remain visible to your audience long after posting them.

You should, however, create a few branded hashtags that are unique to your products or business. Instagram allows up to 30 hashtags, so you have the freedom to play around with them.

Tip #4 – Engage with Your Audience

Social interaction is a two-way channel, while you're expecting your audience to engage your posts, also engage theirs.

Whenever they make a comment on any of your posts, be sure to respond to their comments. And if their comments are actually questions or inquiries about your brand, be prompt with your response.

The more you engage with them, the more they will engage with your Instagram posts and other pieces of content.

Tip #5 - Optimize Your Bio

Though your posts are the first contact with your brand, followers will check out your bio. This is the first step to building any meaningful relationship on Instagram. So you will need to optimize your bio to project your brand in the right way.

You can speak directly to your audience or showcase your brand in your bio. It is also best practice to include your main keyword and URL of your site in your bio.