For your social media campaigns to be effective, you must include Instagram in your plans. That's because the visual social media platform gives you a great opportunity to reach your target audience.

Think about it! What social media network boasts of 1+ billion active users, and yet offers you a high engagement rate.

Instagram is rightly positioned to give your brand the push that it needs. But first, you will need to build your Instagram followers so your posts can gain traction.

Why is it so important that you grow your Instagram followers? Let's start from the point where we address reasons for growing your Instagram followers before diving into the tips.