If you don't comprehend these words, don't be alarmed. Let me clarify.

A Sales Funnel is a fictitious series of steps that you build to lead your prospects from COLD STRANGER to BUYING CUSTOMER.

For instance, from Facebook or Instagram ==> to your email list or Whatsapp, or from your website landing page ==> to your sales page.

That's a straightforward funnel.

Now, what exactly are leads? "Leads" are people who meet the criteria

for purchasing the product you're about to sell, and you can generate them using either free or paid traffic.

You'll need a lot of leads to sell consistently.

Take, for example, two physical product vendors.