Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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shopan Premium
a Bit out of order I feared but came together nicely...The Whole point being is, think like a Customer when Writing your page. use research to do so or when having articles written...
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This was very helpful. Thank you.
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koolkat44 Premium
these are very insightful steps
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vickg Premium
these are really critical steps. I think once mastered then we will see more success.
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Dandy-Lion Premium
Can we got a copy of this as a printable PDF. It's dynamite! Just to be clear...does this mean we are supposed to review products on our website, or include a snippet review in an unrelated article?
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accad Premium
How could someone know that the person decided to buy a product because of my article. What if they just read and did nothing, off their computer and went to the mall and bought the product. How can I earn a commission?
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NeBro Premium Top 200
You can't generally make a commission for offline sales this way.

Regards

Neil
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accad Premium
I believe a customer who bought a product from me will definitely trust me for the second time, she/he comes again to my site for guidance.
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Kg1 Premium
I am learning
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Powerhousevi Premium
Very insightful. I'm going to post this on the corkboard
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ericcantu Premium
Really looking forward to gaining a better understanding of this. Thank you for this lesson!
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Need help with this area of the lesson
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AwesomeWoman Premium
What kind of help are you looking for in this lesson? How can we help? Feel free to private message me if you'd like. Best regards, ~ t
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MichaelAdair Premium
Great lesson.
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MichaelAdair Premium
A little extra information! I like it. Thanks
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AmirSetu Premium
This cycle is very important and I'll print all 7 pages for reading again and again.
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expressmann Premium
Understanding the customer purchase lifecycle is going to help me define who my customer really is ! Backtracking my own cycle will help me better identify it's key points....
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