Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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ElviraC1 Premium
I really enjoyed this teaching Kyle you are so right everything you are saying I didn't trust because I have been scammed, I am here to learn and make money so I am going to go with the flow.I am going to go by the blueprint that by every teaching you have laid out thank Kyle, love you, Kyle, I told you I am going to be a millionaire with love to you and family.elvira
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GotGoods Premium
Awesome read and a great lesson.

You got me thinking Kyle because I was one of those who fit the category of "thinking they know their customers". It is a lot more deeper than I thought. This lesson has even put me in a position to revise my business strategy but I'm grateful.

I hope you have a wonderful, progressive day!
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Trujunco Premium
In understanding the values of a potential customer by his buying process < I find the material here > eye=opening and an invaluable concept in creating my website.
I smile at my own process of researching, learning and decision
making... realizing there are a lot more cynics out here, like me, and thereby do not feel so all alone... lol
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Kyle Premium
We all do research, and we all make purchases. Sometimes we forget that we are doing is helping others do the same as we get lost in the process. If we can step back and put ourselves in a customers shoes, is going to make the sales process that much easier and you are good to be able to sell people through helping (versus a hard sales pitch).

If you can help people, and you build trust, and what you have trust recommendations come very efficiently.
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fyrstone Premium
That sign spiked a thought in my mind of caring for the customer, letting them know, say "hey" please leave me know how that product works so i can write a review on my blog about it , maybe not mentioning their name, that's up to them, but , let them know we will be ready to send them another shipment what they are ready, because we are concerned that they start getting the results they been after for so long! I call it the "care package" idea
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John-Day Premium
Are you saying you send out free samples? If so, then yes do that. Always care for your customer....They are always right IF you want to make money. Never think of it as what you want my friend.
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fyrstone Premium
I thought i'd post this as an idea in the search engines lets word stuff a little different as the product " new interesting review" not the same old key wording then when folks hunt for a different key word, they find it way at the bottom, because it had not been "found" yet, it would be a new discovery and end up on top!!?
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John-Day Premium
To be honest I don't think it will end up on top (at least not for awhile) The more a keyword is searched the better for the search engines. However, you can play around with both....mix both in your content. What do you have to lose? I need more people to click on my banner ads for google adsense and more traffic. I'm getting some traffic but need more banner ad clicks to make money there.
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