Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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Rich908 Premium
It all boils down to what you can do for your reader or prospect

The word trust comes to mind when readers see you are not out to scam them
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hailsmp Premium
I was just wondering how you get an email from someone who is looking at your site. I've seen on other people's site a box pops up that you can "X" out of and it asks for an email for deals and such but I am unsure how to get that. Is it only for certain themes?
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Matstabler Premium
There are several ways you can achieve that result. I personally use mailchimp who have a free tier, and this also allows you to deign your own custom pop ups and also subscribe buttons.
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hailsmp Premium
is that a theme?
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Matstabler Premium
Sorry, its a website https://mailchimp.com/
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hailsmp Premium
I got an account, but I'm still unsure how to make the pop-up
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Matstabler Premium
you create a campaign 1st of all, then you can create sign up forms etc.
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rtd2002 Premium
The 7 contacts before a person will buy into an opportunity is a good average. This is the average for in-person contacts as well. With this in mind, there is no rush for the first couple of contacts. Keep things casual and slowly reveal to them how you can help them. If you verbal vomit all over them about the opportunity on the first contact, you will scare them off. Relax and take your time. Just remember 7 contacts per person is the average before a person will buy into any opportunity. You are trying to help them not sell to them. You are building relationships not just gathering customers.
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TomasBT
Can someone tell me what a making list is?
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ericcantu Premium
Do you mean a mailing list? If so it's a list you can gather through something like an opt in plugin that prompts people coming to your site to enter their email to subscribe to your blog for example. As this list grows you now have the potential to reach out to them for various campaigns if you choose to.
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TomasBT
Thanks! I meant to write mailing list but I got autocorrected
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EvieS Premium
Wow! This will help me to keep pressing on with the content. I guess I didn't realize that it usually takes 7 times of exposure before a person buys.
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GoodsbyGrant Premium
"It usually takes a person 7 times to make a purchase" this is why its so important to not to worry if people have bought something yet, just keep creating content and eventually they will. and by the time they do, theyll be ready to recommend it to someone else. Boom two birds with one stone
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AgWaite Premium
Wow that confirms everything about a customer including myself.
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Ramiro1 Premium
I couldn't agree more with the comment below. The customer purchase life cycle is right on the money. Opened my eyes to opportunity.
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AGOgden Premium
Good concise yet comprehensive insights into consumers...good stuff!

Press On!

Arthur
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EvieS Premium
Yes, I agree!
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eporucius Premium
True, we all do go through these stages. Lets help others go through them too.
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LanaWebb Premium
This is very helpful! Will help me with my connecting post
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RRizzo Premium
Very true!! very informative, thanks for the heads up and look forward to moving ahead.
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EvieS Premium
Wish you the best as you move forward!
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stanharry777 Premium
Hello K,
This is an truly eye opener for me.the analysis of the journey of the various stages of the buying cycle. actually we all travel that road, but as you have mentioned, we all do it differently. i actually enjoyed hw you explained the process .i am more enlightened and am beginning to enjoy each lesson more as i spend time to read and follow through with the exercises with more clarity, than just rushing to finish the exercises.
thanks K, for sharing all your knowledge with us so ungrudging.
blessings as always.
dennis
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FrankieTrill Premium
This is true about customer
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cashking101 Premium
Thank you for loading us with insight and foresight

This is a great article indeed
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