Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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jbrombach Premium
i am a professional firefighter myself. the website I am working on is bootsforheroes.com

keep it mind i just started working on it and do not even have any content yet to sell, but do you guys think it has a "scammy" feel to it? let me know. thx
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Imageguy55 Premium
Can you negatively or positively review a product? Or do you need permission?

I am finding out just by building my content there are products that I do use and would recommend to people who are looking for the same thing.
I just don't know if I can publish it on my site.

For example, " I really like Blendtec blenders. There are strong and reliable." Or "I really don't like K-cup coffee machines"
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Beardsman23 Premium
You do not need permission to give a product review. Negatively or positively.
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TimMcKinlay Premium
As long as you are honestly sharing your opinion, and doing your best to be unbiased, there is nothing at all wrong with posting a review that is either positive or negative. Just tell it like you see it.

This is exactly what people want to see. Honest reviews from real people. And this is what will lead to a lot of your success as an affiliate.
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Imageguy55 Premium
Hi Tim

I was downloading some recipes to my website when I got a warning that the content is not original. So what do I do?
Do I rewrite the recipes? Or do I have to come up with my original recipes?

These are recipes that I used that worked but I see that I can’t use them because of the copyright issues. Do I need to pick a different niche?

I am creating a website for people who are looking for healthy low carb ideas and I am really just passing on the material. Do I need to credit the source?

I’m not sure what to do
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TimMcKinlay Premium
Hi Tom,

There's nothing wrong with sharing existing content on your site, it's a good thing if your audience finds it valuable. However, if you are trying to rank that particular page in Google, then you will want to add plenty of unique content on the page as well. Because Google wants to rank unique content, not duplicate content.

Also, if you are copying something word for word, then best practice is to cite the source of the info. So just pop a link in the page that shows people where you got the recipe from. There is a reasonable boundary here though. If the content you are producing is unique and it's the result of many sites/ experience you've learned from (which in most cases it will be), then you obviously don't need to create a full reference list in your article. That's over the top.

So to sum it up... share the recipe on your site either way. But if you want that page to rank on Google, be sure to include plenty of unique content. And consider citing the source of your copied recipe with a link or mention.

Hope this helps!
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Imageguy55 Premium
So I could ahead and publish anyway like it says to do ?
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TimMcKinlay Premium
Yes, by all means publish :)
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pjfjoy Premium
I'm finally through the reading of the customer Purchase Lifecycle. I had been taught most of these tactics through my AWeber account. It took me a while to get through it because it was a lot of repeat for me.. LOL I found myself getting sleepy a lot I didn't feel bored, but definitely would of went faster with a video for me. LOL Reading anything more than a couple pages even highly interesting new stuff just puts me to sleep. Don't know why,
maybe it is the bifocals cause I have to look down all the time. LOL
I just get up and down, walk around, drink lots of coffee. Anyone got any suggestions on what to do for getting sleepy while they read, please let me know? This is a on going problem for me for a few years now.
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Labman Premium
Get more sleep.
It sounds like you are doing everything that I would do to stay awake. The best advice is to focus on reading while you are fresh.
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Mexicanito Premium
I usually take a break and close my eyes tight as hard as possible for a few seconds and a few times and that makes my eyes rest and if still feel sleepy I try leaving them close as if taking a five to ten minute nap that always refreshes me.
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alan47 Premium
Having just read the Customer Purchase Lifecycle for the 2nd time I am now beginning to make sense of this important marketing skill. Will be aiming to self-analyse my next few on line purchasing items soon and try to make myself more aware of this process to build a powerful but honest based internet business.
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RubyCantu Premium
This lesson was a huge eye opener for me.
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SimonKE Premium
Since my main business has been helping people through the process of selecting and evaluating franchises to decide if a certain franchise is a fit, I am used to a very long sales cycle and building a relationship with my candidates.

When I first found WA 2 years ago, I was looking for something that I could do that would complement my franchise brokerage and generate some steady income in between franchise placement fees.

At the time, I thought I needed to have some kind of product of my own to sell, so I didn't spend anymore time with WA. Over the last couple of years I learned some things that brought me full circle.

Buying franchise leads is expensive and typically only 1% will qualify and become a franchise owner. 99 people out of 100 I help determine are not ready or financially qualified to own a franchise, and until now I did not have an alternative solution.

My plan is to educate people in all aspects of business ownership through my site and gain credibility as an expert in what it takes to become a business owner and what business makes sense based on skills goals and budget.

Since people spend time researching everything, they will see that the information in my articles is true and correct and they will trust talking with me when they are ready to have someone walk them through the process of finding a franchise. By the time I have a conversation with them, they are ready to talk and want to talk with me rather than calling a cold lead that cost me $55.00

For the people that have been scammed or determine a franchise is not right but really want to change their lives by becoming self employed, and are ready and willing to do the work, they will gain my trust because I am not selling the false dream of overnight riches. They will trust me because everything I tell about starting any business is true. So only the people that understand how hard it will be, the time required and are willing to do what it takes will become students and there should be a higher rate of success because they know what they are getting into before starting.

I have a few different ideal candidates and this strategy will be slow to build, but will build a very solid business in time.

Thank you Kyle and Carson for building a place for the willing to learn and build real and sustainable businesses.
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RubyCantu Premium
Very Interesting niche. WA makes your cogwheels start to turn.
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SimonKE Premium
Thank you
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Kerjackie Premium
I created a niche based on my passion, I loved to communicate with people, to help people to find a solution for their problems, through my blogs, I write only one blog a week, I know it is not enough to get people coming to my website, but I am working on that. To read a second time, the customer purchase lifecycle, help me to have a better understanding, and probably to be able to fully understand who's my audience.
Thank you so much, Kyle.
Jacqueline
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RubyCantu Premium
Great job in taking action.
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CarlasGoal Premium
This all makes a lot of sense. I can see that trust will play a vital part of the relationship. What people want, need, to buy with confidence in us is the most important.
"Good to have consistent business with a few people at the beginning......this will build a reputation and we can use their comments and feedback.
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Kyle Premium
Yeah, exactly. Your reputation and brand will continue to evolve and establish over time. If you truly help people and make that your focus, your brand can and will become incredibly powerful. :)
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RubyCantu Premium
I'm so glad I went through this again. Reading it a second time helped me grasp a better understanding of the purchasing cycle and what keywords we should use for the last 2 phases of their research. I do a question though. Would you think it is a good idea to diversify in your blog so that you're getting people at all phases and creating relationships with them?
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Nadja3 Premium
I believe that most of the people went through the training. And it is available for everyone. If you think that it is a good idea to remind others, you can create a blog, and refer to this training.
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ericcantu Premium
For the content you create, it's always a good idea I think to diversify like you said. You can have certain posts where you focus on a keyword that would attract your audience at one point of the customer lifecycle, and then have others where you focus on catching them at another point. I think this would also keep your content fresh and varied.

Then as you progress you could always end up seeing which ones work the best and concentrate in that area as well.
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RubyCantu Premium
I completely agree. Learn, adapt, adjust.
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RubyCantu Premium
That's a great idea actually.
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seconds2work Premium
This is where it all at. If we all can get this to sink into our head, we'll all be rich. But first, we have to understand why, before we can know who.

I'm off going down the rabbit hole. I'll fill you in on what I find.

The customer lifecycle makes a lot more sense after going through it the third time.

I'm mostly been going after the customer while they are in the research stage. I say this because most of my headlines are using those type of keywords.

Off to work I go, thank you
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tommmm111 Premium
Keep growing and you will become Second2NONE. All the best!

tom
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PattyK1 Premium
Hi this was very informative and showed me a different way to look at selling a product. I admit I thought at first you open a website, put a bunch of ads on it and sit back waiting for the income.

This training is teaching me so much more. I am trying to apply everything here on my site.

My daughter and I also started a small crafty type business online about 2 mo ago. We have had moderate success with it.

I believe this article about knowing your customer will help me in that business as well.

Thank you so much for everything
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Dwaightztar Premium
Hi Kyle , thank you so much for detailed information. This is the back bone and crucial mechanism for successful business or marketing online and I know that's why many entrepreneurs love WEALTHY AFFILIATE. I've read more reviews about WA programs before I joined and that it is true that this basic stuffs you're teaching is tremendous for those serious online business entrepreneurs.

Great job well done! Keep up the good work Kyle and Carson and the team...

Thankful
Tonny.
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fortune2018 Premium
I really appreciate your insight. You explaining all of this helps me to believe that you have our best interests in mind. I really wish I had more free time to apply to my progress here at Wealthy Affiliate. I'm anxious to get my sites available to customers. I know that you will guide us in accurately making a site that will truly bring us commissions. Thank you. Once I get my first one running, I'm going to jump in to my second one.
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Mokoffee Premium
This lesson really opened my eyes. I can't wait to put what I've learned into action. This makes absolute common sense when I put myself in the customer's place. Imagine the time and money this will save you when targeting your potential customers.

I believe most of us mistakenly think we know what the customer wants, but never had a clue to begin with.
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JamesBoughey Premium
This is so true.
I have written several books. One of which helps households reduce their expenditure by up to 30%. Virtually every single household in the UK would benefit from this book but that is the problem, the market is too vast to economically advertise the book and defining different niches is proving difficult. It's like having a winning lottery ticket and not being able to claim it.

Very frustrating.
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Kyle Premium
Sounds like an interesting book, people don't like so much the idea of trying to "save" as it sounds like work, but "household hack your way to wealth".

Positive income, which is also the sister to saving, seems to draw in a larger audience and I think you will have much more success getting reach with your book and having people adopt it if they took that approach.
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lorilee3 Premium
Hi, I want to get some of advice from you guys. I realized that why I don't want to write more or finish more tasks for my website. Because I chose a niche I am not really have passion on it. Should I go on use my website that I have paid to finish training, then start a new website with a niche that I have passion on it? or just give up, change a niche and build a new website now to start over again?
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Nadja3 Premium
Well, regarding niche - it is your decision. No one can say. But if you know your niche well, it is better to continue with the training. you will get skills, and it will help to deal with content.
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Gunnertwist Premium
Hi there. I ran into the same thing when I started and I just put my first site on hold and created a new one. Now that my new one is going well I am slowly bringing the old one back to life too as I did make some money from it in the beginning. But I only publish like 1 article a week for the old one now just to keep it going for now. Just what I did in this situation.

Carl
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lorilee3 Premium
Thanks very much.
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lorilee3 Premium
Thanks for suggestion.
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KevinVan Premium
I think it is better to restart and take with you what you learned already.

If you are not passioned about your first website and niche you won't stay consistent and don't find the drive to work for your business goals & dreams.

by the end of the month you won't have the courage anymore to move on so I advise you to do research on your passion and related niche and start over.

Better now then in a few months . :-)
If you need help feel free to connect and I gladly help you out
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Kyle Premium
I personally would recommend that if you are not impassioned by what you are doing, that you don't invest too much time in it. Move into a direction (and niche) that does get you excited to write, to communicate, to research and to help others.

That would be my suggestion. It will lead you in the appropriate direction to building a full time and sustainable business!
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Tekman Premium
As you rightly point out Kyle, customers have better access to information these days but in a way it is information overload with so many opinions who do you trust?
I can read many reviews on one product, take a look at the rather biased views of the manufacturers site and end up basing my purchasing decisions on real world reviews and personal experience with a brand.
Trust is a huge factor in who and where I frequent when making purchasing decisions and it annoys the hell out of my wife when she wants a quick purchasing decision to be made.
I bide my time and research carefully and normally end up being a client rather than a customer (transient traffic) because they have then earned my trust and tend to be reliable in most cases.
You can sell to anyone you dont have to know them as long as you know what folks are looking for within your niche. Communicate your passion and be realistic not pushy, this is what I employ to build trust. Im not saying they absolutely have to buy it on my say so, merely here are my thoughts and I hope you now have enough information to make that important informed decision.
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Kyle Premium
You trust the opinion that you can relate to and that helps you, and that connect with you on a personal level. Think of the people that you trust? Why do you trust them? What characteristics. etc.

I think you will find it amazing as you build out content on your site and start to get interaction just how much trust and excitement you can create simply by putting PEOPLE first. If you do that, making recommendations (that generate your revenue, and benefit the customer) come much easier.
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Tekman Premium
You have to sell yourself before your product. Cliche but still holds strong. My writing style may not be to everyone's taste but I am who I am and hopefully project the best of myself or at least I try to. As I build up more content I know I will encourage interaction with more people. I promised myself a few years ago to dispel negativity out of my life and surround myself with positive people. The days of "I can't" are forever dead to me. Thanks to you and WA and all who I have interacted with thus far it's been a total "CAN DO" approach.
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oscarwms Premium
So the bottom line is you can only sell to people you know or know you. This takes time. I'm looking for miniature trains and cars and trucks. So I have to go months trying to get these people to trust me to buy from me. Don't think so. I search the net, I go from shop to shop until i find what I'm looking for. He either has it ir he don't. If he has what I want I will probably return to him.
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ThomasJohns1 Premium
I try to be an informed and cautious online buyer, I do research before hand on all my purchases. I only go to "big" name online stores Amazon, eBay, Walmart as examples. It will be interesting to see how traffic is funneled to my little guy website. Every good material.
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scurvy11 Premium
I was thinking about how I make a decision to buy online in regards to what this lesson states. And its true for me that I do my research first to find out if the product is what will work for me. A big player for me is customer reviews, if a product has mediocre reviews I will pass it by.
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jrosenau Premium
This opens my eyes to the use of key words and finding the right time to find the right customer. I do car sales and I see the online method is close to the same as knowing when the customer is in the buying stage. Thank you for this information!
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1signbanner Premium
Thank you Kyle, I FINALLY figured that out. I've been making comments on some WA member websites and I see it immediately that they wanna sell before the trust ain't there.

I do point out to them with a positive approach to them that they first must gain trust. Making a recommendation to their products will not hold ice.

They are missing a big point for their success to sell. First they must sell themselves. Some sites so far that I see do just that.

Thanks Kyle, nice to be right sometimes. hee hee!


Mahalo!


Frank
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ElviraC1 Premium
I really enjoyed this teaching Kyle you are so right everything you are saying I didn't trust because I have been scammed, I am here to learn and make money so I am going to go with the flow.I am going to go by the blueprint that by every teaching you have laid out thank Kyle, love you, Kyle, I told you I am going to be a millionaire with love to you and family.elvira
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GotGoods Premium
Awesome read and a great lesson.

You got me thinking Kyle because I was one of those who fit the category of "thinking they know their customers". It is a lot more deeper than I thought. This lesson has even put me in a position to revise my business strategy but I'm grateful.

I hope you have a wonderful, progressive day!
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Trujunco Premium
In understanding the values of a potential customer by his buying process < I find the material here > eye=opening and an invaluable concept in creating my website.
I smile at my own process of researching, learning and decision
making... realizing there are a lot more cynics out here, like me, and thereby do not feel so all alone... lol
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Kyle Premium
We all do research, and we all make purchases. Sometimes we forget that we are doing is helping others do the same as we get lost in the process. If we can step back and put ourselves in a customers shoes, is going to make the sales process that much easier and you are good to be able to sell people through helping (versus a hard sales pitch).

If you can help people, and you build trust, and what you have trust recommendations come very efficiently.
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fyrstone Premium
That sign spiked a thought in my mind of caring for the customer, letting them know, say "hey" please leave me know how that product works so i can write a review on my blog about it , maybe not mentioning their name, that's up to them, but , let them know we will be ready to send them another shipment what they are ready, because we are concerned that they start getting the results they been after for so long! I call it the "care package" idea
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John-Day Premium
Are you saying you send out free samples? If so, then yes do that. Always care for your customer....They are always right IF you want to make money. Never think of it as what you want my friend.
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fyrstone Premium
I thought i'd post this as an idea in the search engines lets word stuff a little different as the product " new interesting review" not the same old key wording then when folks hunt for a different key word, they find it way at the bottom, because it had not been "found" yet, it would be a new discovery and end up on top!!?
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John-Day Premium
To be honest I don't think it will end up on top (at least not for awhile) The more a keyword is searched the better for the search engines. However, you can play around with both....mix both in your content. What do you have to lose? I need more people to click on my banner ads for google adsense and more traffic. I'm getting some traffic but need more banner ad clicks to make money there.
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fyrstone Premium
Yah Know what, this is nice, but , the brand is good, however, everyday there is a brand that is trying to take the internet by storm, if a new brand came out that exposes the qualities they have that is way better than the brand thats been out there for years, whoa!! Guess what, if they don't do as we are being trained to do,. interesting stuff Kyle , makes us all think how much better we need to do some tweaking maybe?
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John-Day Premium
My suggestion is to follow Kyles training.....It's gold and he makes ALOT of money with over a Million people here at $50 a month. OMG...WOW....Lucky him.
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fyrstone Premium
that's it!!!!!!! yes, man I have some work to do , this spiked my thoughts of what I need to do, if we all want to sell effectively
we got to know the product inside and out so we can be effective in our offering what we have to whomever,. Now this may seem a bit of a no brainer so some, but hey a simple thing as a rubber band still needs to be understood each of them have different elasticities, or will stretch further and take more wear and abuse that others, I don't know crap about them, but they have to be the same field as tires, how will they wear. thanks Kyle!!
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John-Day Premium
Right. I'm glad I came back here. After answering 1 message....it said completed but I see you left me 5 messages or so. I could of missed these if I did not check myself. So if I don't answer you will know why now...I didn't see them.
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fyrstone Premium
Excellent , they want to know the in's and out's of this product, I try offering them how I would buy so to speak, the big statement here is exactly what are you after, and how long might you want it to last, as well as will it do the job I need it to do how |I need it done, as the product I am promoting is eating up the internet by storm besides the bitcoin.
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John-Day Premium
Okay, go getem tiger. :)
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fyrstone Premium
this is what Im after, if IU can reach those people who are searching for what I have , I believe this is part of the funnel , no sense in just throwing my site out there, well second thought it has to be thrown out there, to the masses and let the groups pick at it what they are looking foir but I rather find a specific area or group, if I'm thinking right on this, but then isn't everyone else? So that my question.
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John-Day Premium
Right, what you are referring to is called a "Niche" that is something YOU are passionate about and your target audience (and customers) are also interested. I'm a little over the place with my domain name because I have the PLUS in it so I add other content besides Digital Products...Although it's mainly about digital products. I hope this all makes sense? Also, Did you find out when your next billing date is?I think it's on the 11th which is tomorrow and I believe mine is too.
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Blogger21 Premium
Great information in understanding the customer. My main difficulty is in the research phase. How do I create trust? Should my blog be linked to my personal Facebook account? I would prefer to keep my social media accounts for business separate but still want to be genuine? How is this done?
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Danni4 Premium
You can set up a separate facebook page for your niche
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Jim-Bo Premium
Trust will come as your website visitors get to know you by visiting your website often. Building an email list is something that would be beneficial in this area. Also building up your social media accounts is another way to suck in traffic to your site. When people know like and trust you, they buy. But obviously, this takes time for anyone to achieve.

It's indeed very similar to offline business, and personal relationships. Just be yourself, be honest and up front. You'll make friends that way.

:)

Yes, many people do like to keep their personal social media and business social media accounts separate. It's a good idea.

When naming your social media accounts, try to make them match.

e.g. if you set up a Youtube channel, Instagram, Google +, Twitter, Pinterest, give them all the same name. This is branding.

However, don't try to do this all at once, you'll get overwhelmed. Choose one you like most, learn it as you go, grow your audience by providing value for free. Teach them things. Show them things. Tell them about your experiences with things.

:)

Hope this helps.

Remember not to try and master everything all at once, pick one thing and get stuck in to it. Personally I like Instagram for traffic. I have a youtube channel but not too many subscribers because I don't often publish videos. I don't use google plus much (don't really know how, yet, lol).
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John-Day Premium
You can always create a new Facebook account just for business. This will keep your personal account apart from business.
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Slimline74 Premium
Great insight here. It took me 3 years before I decided to purchase the WA membership after initially joining as a free member for a week in 2015. Maybe I'm out outlier :). It was always in the back of my mind, and finally I took the Black Friday deal after seeing it role through 2 years in a row. Hopefully other customers aren't like me taking so long to decide to make the purchase :)
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altheone Premium
Better late than never! I wish a great and grateful life here at WA. Im using the premium account since day 1 and have never regret it. Learning so much and so fast!

Have a great one!
Al
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cybergrunt52 Premium
Awesome, I wish you all the best of luck.
JesusB
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davehayes Premium
You made a good choice eventually.
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rizq Premium
Thoroughly enjoyed this lesson. I never picture my self as customer in the way you described it.

This morning I was searching for cheap flight deals for my daughter and more or less I took the journey you mentioned on your article.

From now on I will be paying attention on my purchase behaviour.

It is such an eye opener.

Thank you for sharing Kyle. Awesome !!!!
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CalvinC Premium
This is great, I've learned so much by reading this.

Can I make a PDF of your text and distribute it for Free to download it here in WA?

If I promote WA can I use this text?
Can I also add some images or make a video with it?

Great content, thanks for sharing.
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Kyle Premium
This information is available only within WA, you cannot distribute. But you can refer people to come here and check it out through the Affiliate Link (and this way you would get credit for it).

You will see an affiliate link button above (see attached).
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sho1964 Premium
I get the concept of customer comprehension, but how do you attract them to even offer them help. I get that concept to about offering the customer free things to establish a relationship. My only concern with this phase is how do we get the customer to start a relationship.
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Kyle Premium
That is exactly what the training sets out to do and will be doing.

I have spent some time breaking down the process in the most simplistic way possible. Success online is at the core a 4 step process and I have broken them down within this video: Broken, down, the process looks like this:

Step 1: Choose your niche
Step 2: Build your website/content
Step 3: Get rankings in search engines (leads to traffic)
Step 4: Monetize your traffic (the make money part, through affiliate programs, etc!)

This applies in absolutely every niche and as you work through the training here at WA, you are going to be walked through this exact process. This is fundamental for ANY success online.

If you have any further questions let me know Shoshanah. :)
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sho1964 Premium
Thank you Kyle, your answer helps a lot. I'll keep playing it forward.
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plutor621 Premium
Hi example , I have a web site that involve in drop shipping , How can i write my (About me page contents) as well as (Contact me page contents) , if i want to buy online first of all i check about and contact pages for trust and how long the site have been exist.
So, let assume its a drop shipping , I sales something i did not own online . The company and supplies is at some where , How should i tell my customers my address and location of business in (contact me page) ? How should i tell my customers about me in case of drop shipping in About me?
Waiting your reply kyle.
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JohnV Premium
Whatever type of site, your contact details and 'about me' need to describe exactly who and where you are, so your customer knows exactly who they are doing business with.
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sb4269 Premium
John nailed it on his answer.
Sam
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frankwall Premium
I feel a sense of accomplishment after publishing my first post of about 1200 words after a fair bit of keyword research and then gathering suitable content to generate traffic. I guess the secret is to repeat this scenario again and again, be patient and keep posting? I am trying to show the prospective customer authoritative content and that my site can be trusted.

Hope I am heading in the right direction...any comments are welcome!
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JGuhlke Premium
Sounds like you are heading in the right direction to me. Congratulations on your first content, now all you have to do is rinse and repeat somewhat consistently. I recall Jay saying in one of his training that content always wins. Once you have content you have something for people to like where if you don't, they can't like it.
All the Best!
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frankwall Premium
Thank you for your comment on my post JG- it is encouraging.
Now I understand with clarity how content always wins- when it is linked to relevant keywords.
Great to know I am now building a solid foundation.
OK...Back To Work for me!
Best regards- frank
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JasonJF Premium
You definitely have the right approach, Frank. Once you continue like this, you are sure to gain trust from your visitors and eventually make sales in the process. Always remember to use the low hanging fruit keywords strategy as well: All the very best to you with your online business.
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hotshotlegal Premium
Well done Frank, I am starting to learn that this content writing thing, although fun, is an art, and is hard work too! I ‘practiced’ a bit on my established business site and with the use of keywords used in the right way I have managed to get a few ranked articles (very pleasing), so it does work. I really like Yoast (a plug in)which helps me in terms of how to set out an appealing article and with the regular use of keywords, have you tried it? Best of luck with your content writing! Amanda
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bill808 Premium
Jay is Currently doing is three part series on search engine optimization. Go to live training in the sidebar. The first two webinars on the SEO subject are recorded for you to review. He goes into Considerable depth on how to get traffic.
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CDirks1 Premium
I recently got done writing my first content to. It really does feel good to accomplish that!
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frankwall Premium
Hey Jason...thank you for that link- checked out the 'low hanging fruit' training video. Just the right info at the right time. Love the Google instants and how to use the alphabet to advantage.

Really appreciate the direction and the community helpfulness approach in WA. We all share...we all benefit. Kind regards- Frank
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frankwall Premium
Excellent tip- THANK YOU Blll! Starting to gather momentum learning some SEO wisdom.

Heading there right now!
Cheers,
Frank
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JasonJF Premium
You are welcome, Frank. This is what makes WA a great community to be involved with.

To your massive success!
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MarkG75 Premium
My concern with my content is that I'm not "selling" any physical product. I am writing through a "passion" topic that is more psychological and to learn from.

So am I wasting my time or is there a way to benefit from this way of helping people through my site?
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Steadfast61 Premium
Hi Mark, like you my site is informational/fun - www.englishwordmeanings.com - so I considered what could my audience be interested in and could I sell products related to my content theme? Answer, writing implements, desks, books, paper etc.

Think outside the box, I'm sure you can find products that enhance your audience's experience.
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AlexO1 Premium
You almost always can monetize traffic to your site, unless it is some extraordinary exception. What is your niche?
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Kyle Premium
There is something that you can recommend or a way to benefit from any niche. If there is no viable commercial intent (which is next to impossible), you can make your website ad driven and generate revenue through Google Adsense or another ad driven compensation model (versus selling products).

If you can help people, you build trust, and you can make relevant product and service recommendations. That is the approach.
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JasonJF Premium
There are many books and digital products in this field which you are able to link to. The opportunities are all around you.
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MarkG75 Premium
Just saw your reply now. Sorry for the delay. My niche is body language. It, to me, is being taken from a more fun approach and angle. I'm using real world scenarios instead of the cold clinical approach.
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MarkG75 Premium
That's what I like to hear!
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MarkG75 Premium
Thank you. I do feel my niche is helpful. I am enjoying the process. I am still building content and working on being patient. I haven't reached the training to know how to use AdSense yet. I'd rather have a more healthy, established site. I am on Level 3 of the training so I'm sure I'll be learning that soon! Thanks
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atoledo808 Premium
Fantastic lesson! I'm really starting to get a feel for how affiliate marketing is supposed to work and I like the idea of creating a customer relationship instead of just a one time sale. Until now my focus was more on the beginning of the sales cycle, which is too competitive. Thanks for putting this together!
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LeslieVaughn Premium
that's good i'm still trying to get the hang of it all, and i'm starting to understand on how to go approaching it all but I still haven't got to understand on how to download the images down with the pricing and details just yet.
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Lessismore Premium
Cheers Kyle

This one paragraph really increased my understanding... thank you

'At this point, they are typically looking for information about golf clubs, and you cannot make an assumptions as to what they are looking for. Perhaps they want to see what a golf club looks like so they can draw it...who knows. Chances are at this point they are not ready to buy, and will usually perform several more searches before they do decide to make a purchasing decision..'
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imthedamo Premium
Fascinating to find that getting the customer at the end of the phases, when they are actually ready to buy, has seemingly more attractive keywords in terms of ranking for them. I am intrigued by learning to rank quickly and easily (formula based) for thousands of useful but less traffic keywords. It's like free money if you can remain ranked.
Damo
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Kyle Premium
More attractive, longer tailed phrases that always have much less competition. People chasing the broad keywords are likely not capturing buyers, they are attracting people doing broad searches that don't quite know what they want just yet.
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imthedamo Premium
Make sense, thanks Kyle.
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dabossman197 Premium
I have my company vision which is firststepaffiliates.com I don't understand how I incorporate me into my website. I don't want people to be turned off by the color of my skin, and not engage on my content. So I feel like I should use an alias based on the interest of my target market. Which is an age range of 35-45 which still sees a concept of color. I don't want to over think it. I think its better for me to not put an image of me, but build a brand starting out. I'm conflicted, how should I build my brand. I don't want to alienate any body. I don't want people to just ignore me, because of a perception they have been fed. I need suggestions on my brand, I don't want my color to be the excuse for people not trusting my intent.
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dabossman197 Premium
My web site is the funnel
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lizlipz Premium
Great lesson. You really make a valid point. We need to almost narrow our niche to the point of promoting a single product. But I guess we have to be careful that if we narrow it down too much, we don't end up promoting a product no-one is buying. That is why Jaaxy is handy. If a lot of people are looking up the keyword with not much competition then we can go for the review and promoting. I think the other issue is credibility. If we build a brand new website, we have no comments. I think a website with many comments is more trusted. Wish I knew how to get those comments started. Cheers for the training and ideas.
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cybergrunt52 Premium
Good point,
I believe you can ask us in the community to comment on your posts and that should start building them up.
Good luck,
JesusB
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lizlipz Premium
Great to hear, I look forward to finding out how this is achieved. It is probably further down in the course. Cheers
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cybergrunt52 Premium
Yes it is,
JesusB
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michaeldk Premium
Extremely helpful information here. It's true, I need to remember who my customers are and learn how to connect with them.

I'm hoping as my site grows to find a way to build an email list so I can send out weekly newsletters informing my customers of new products within my niche and offering my personal recommendations, along with some helpful tips for using the product.

Thanks for this lesson!
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cybergrunt52 Premium
Great idea.
JesusB
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Nfrost74 Premium
So, are you saying when we do our jaaxy search for key words to get ready to write a post, we should be looking for certain words that you mentioned above and then writing our post based on those key words that catch customers father asking in the buying phase? And this is going to help convert more traffic into purchasing traffic, than just writing a post on whatever?
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JamesAnders1 Premium
You are exactly right. It took me going back over this material 3 times before I figured that was what was being said. It's an art and a science. As you have concluded certain keywords show where the person searching is in the Purchase Lifecycle. Write content around those keywords. The eventual outcome being that your content is picked up in their search.
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Kerny Premium
this was very informative, I definitely will have to revisit this for more clarity and for a refresher ever so often.

There's a lot of great tips for my website on how to reach my audience and how to sell to them. I have even learn stuff that will make my content writing much more effective as well
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cybergrunt52 Premium
I agree,
JesusB
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anja1111 Premium
That's great information you share Kyle. What I aim for and works wonderful is getting people on my list asap. Providing them with great quality newsletters that are not focused on making sales, of course there are a few affiliate links in it. Pointing to articles on your website (where you sell stuff). It is a matter of targeting really wel, which most ESP's offer. I use Aweber and it works great for me.

The best thing you can offer a potential customer is to give them the impression that you're their best friend, helping them through every step on their way. Being friendly, supportive and honest. Never ever push to buy anything and be the best at what you offer people (like information, services, freebies, etc.).

Your article is really helpful and it's interesting to research it all. Thank you for your beautiful work and have a very happy Friday Kyle!
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Kyle Premium
I love your approach and you seem like you're natural at the Customer Purchase Lifecycle. :)

If you maintain your approach as you build out your website and your business, I can tell you that you are going to be very successful online and building a very substantial and respected brand over time.
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Michydle Premium
What exactly does this mean "a search term that would target people within this phase would be "purchase product_name, order product_name, buy product_name, best price on product_name"? Is this supposed to go in the title of my article? Or is this what I am supposed to search to get keywords?
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MaxiMos Premium
Hi
These are some common ways to search for your given keyword.
Adding buy at the start of the keyword aids you in targeting that niche of people that are almost most likelt to buy the given product .
Hope that helps.
Best of success to you.
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Michydle Premium
Yes it does, thank you.
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MaxiMos Premium
Your welcome!
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cybergrunt52 Premium
This lesson about the customer purchase cycle was fantastic I got a lot of great ideas for my store front. I do believe I will be implementing all of these ideas in my business. This article was well written and very informative I really did appreciate it even though it was rather long. But I am sure glad I read all of it. Thank You
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Kyle Premium
Make your customers and their "hot buttons" a consistent part of your research processes.

The more you immerse yourself into your niche and understand who your customer is, what makes them tick, what their issues are, and why they buy, then you can improve your overall website success drastically!
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ShakidaD Premium
I'm trying to promote my hoodies and t-shirts. Writing content for shirts that makes a statement has been a doozy for me. Because I still need to create new designs or logos so I can get the pictures of them and write around those photos...my brain hurts. But I guess no pain no gain....

Ms. Kida
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570butlerjo Premium
Thank you Kyle and the WA team, i am coming closure everyday, to be able to be successful in this field. The fellowship and motivational tactics everyone shares is amazing, at this time with continueing perseverence, I see myself with a operational money making website in the time my diligence deserves.
sincerly Jack WA
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StevenEsser Premium
Really awesome training Kyle.

When I read this training the first time about a year ago, I didn't quite understood it I think. I read it and that was it. I thought I got it all and then went on with my site creation. Then failed at a couple and restarted at another and got to a point of 6-7 months and wondered where the sales were.

Now I am reviewing all that and hopping back and forth between trainings and my supportive PM's and finding a great source of info on things I can improve.

Today I re-read the entire Customer Purchase LifeCycle once again and finally understood it fully. I will now apply the fixes to the previous mistakes.

Examples:
1) Actually know what people are searching for. It is one thing to target a searchterm/keyword that is not competitive, it is another if you find out what people ACTUALLY look for in the search engines and so target exactly that instead.

2) So far I have targeted people mainly in phase 1 and phase 2. Not really in phase 3. Don't forget to also help them find where to buy the product. The review isn't always the only end point or engagement to buy. It can also be the targetting of "Order X" / "Buy X" that can lead to sales.

Thanks!

Steven
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JamesAnders1 Premium
I just re-read this. I too had missed the point.

I now see how by searching for keywords terms people are using at the point of purchase then communicating on those points would lead to more sales. Reading this again has revealed much more to me.
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StevenEsser Premium
much of the training here you will notice needs an extra time to be read / watched / done, just to discover new things you didn't see before.

Kyle has a lot of things in each lesson and it can sometimes feel a little overwhelming when you read it the first time.

Steven
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JamesAnders1 Premium
Yes Steven
It peels back layers. There's a lot of subtlety that one may miss on one read through.
Many times over something equals certainty plus results.
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CoachGom Premium
I have a question for #2.

"(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online."

If we are doing Affiliate Bootcamp, instead of assembling an email follow up newsletter by ourselves, can we just depend on Kyle's follow up emails being sent to our free members asking them to upgrade?
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nrollins84 Premium
You can set up your own automated follow up emails for your referrals. Go into the WA Affiliate Program page, and cluck "messages" at the too. There should be 5 already set up with a timeline. Cluck the edit buttons to write the message you want to send at that particular stage.
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CoachGom Premium
Yeah, I have it set up. I'm just thinking if we can just depend on the emails Kyle is sending to our referrals instead of subscribing and setting up autoresponder series with services like Aweber.
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StevenEsser Premium
I Think the customer purchase lifecycle starts also outside our own website. As such a person searching to start a business online to be independent from a boss or a job etc, will start this searching journey already through other sites (earlier steps) before coming to your site.

As for aweber etc. There is mailchimp.com which is cheaper when you are just starting out. Can always switch to aweber later on.

Kyle's messages are just within WA, not outside it for your site. And having your own messages is better. For within WA you can copy paste standard texts in PMs to your referrals for later info and contact.
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DNicholas Premium
I found this fascinating. I really never thought about selling before. I can see now why I found it so difficult. I guess I thought of a customer as being more of an impulse buyer. Like me in a grocery store. When I think about it though, I guess most grocery store customers already know what they want when they walk in. That's why they make lists.
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StevenEsser Premium
yes... or they check out a recipe for something online or offline in a cookbook and know what to get (ingredients list) for their recipe.

They could also be learning online about the healthy properties of broccoli before buying it in the grocery store.

All these extra steps
1) healthy eating scale
2) healthy properties research on vegetables
3) recipes with vegetable
4) where to buy vegetable
5) research cheapest place to buy vegetable
6) buying vegetable

Perhaps not a 7 phase buying process, but still at least 4 phases. Put it simple: healthy property research, recipe, research where to get it and then buying it in said cheapest grocery store, makes it a 4-phase process. But don't forget that some steps have been taken offline or orally. Perhaps one has talked about eating more healthy with a friend, family member or doctor. Perhaps one has researched stuff in books. Perhaps one has the weekly offer coupons in the mail to buy at the grocery store. Extra steps you don't see on your site.

So when they go to your site, they might be at a later phase.
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ColleenLVSJC Premium
Great info, Kyle! It reminded me of my last online purchase in a niche I expect to pursue in the future. There was a lot of info to sort through and I could see how someone w/o a healthcare background could be ripped off. It certainly got the wheels turning! Thanks so much for the training! I'll put it to use right away.
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AJFlower Premium
The walk thru process is more of a shotgun approach to finding target prospects, where as the specificity required for catching later phase prospects is more of a rifle shot approach. The further along the buy-cycle you can catch a prospect, the higher the potential for making the sale, but you have to hone your skills to become a sharpshooter to catch a prospect already in the Purchase phase, right?

Art
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frex6 Premium
Well said AJFlower
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AJFlower Premium
Page one was mostly common marketing sense, but with a few new helpful insights. Even in direct sales, I was trained that most

Page two really is getting down to the detailed nuts and bolts of actions needed to complete the buy-cycle. This page has been extremely helpful to me...a real eye opener.

I'm anxious to see what's on the next page.

Thanks, Art
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D-AnnTaylor Premium
I have definitely seen a tv advertisements and newspapers like Macy's (love purses and shoes - heels in specific - yeah I have a shoe fetish) running some kind of sale with additional savings if you have a Macy's credit card.

Next thing you know I'm online shooping for the deals.

Utilize product review type keywords and purchase keywords to pre-sell products online, alirght. Okay, this is great info. Learning new opportunities to get online customers.


Awesome Kyle.

D-AnnTaylor
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D-AnnTaylor Premium
Wow, I really like how Kyle explained customer comprehension in reference to understanding the specific metrics that will prove whether or not you know precisely your target audience.

I can now really understand how this is all coming together full circle. What;s interesting about reading this information, is I was just thinking to myself the other night when I was debating on what to write my next post on and I thought to myself, hmmm....baby monitors.

I am going to have get more specific and I proceeded with conducting research to write about a SPECIFIC type and brand regarding a baby monitor, which was the Infant Optics DXR 8 Video Baby Monitor with the 1st Interchangeable Lens technology.

Initially I was getting a bit frustrated as I was thinking more and more and asking myself, what MORE can I write about baby monitors I have not already written? Then it clicked.

So, I am reading the customer purchase lifecycle and I'm like literally; OMG. I absolutely get it now. Of course, I was aware there are various types of baby monitors and brands, as well as models but it just clicked yesterday when I realized I am going to have to start writing about a specific type of baby monitor as well as make comparisons with them, etc.

This really had me in deep thought for a moment, as I was trying to figure out what more can I write about baby monitors, when in reality there is a great deal more.

Taking into consideration the metrics, the phases of the customer purchse lifecycle, and the related kewords/search terms; linked to narrowing your keyword down to be more specific in regards to what your target audience is searching for in Google.

Also, visiting forums according to Kyle will inform you of what people are searching for in Google. In addition to hyper-targeting potential customers with your drilled down search terms. I have not used these but will be going forward!

Like Kyle indicated "Golf Clubs is to broad of a keyword; just as baby monitors, but drilling a little further gives you opportunity to customer's who are further along the purchasing lifecycle.

Promoting with the keyword golf clubs or baby monitors means you will have to do much more work to sell the product.

Overall, understanding all the different type of baby monitors in my case is crucial to successfully promote baby monitors.

Confusion; clarified. Oh boy, I got it now!!

I noticed Only a lttle over 12, 000 WA members liked this....they must have skipped parts of their training...all I can say is they are missing out on valuable information if that is so and they can't complain later when the results they are expecting don't happen, huh!

That's another reason I am not trying to rush through my training.

So well explained with the use of examples - Thank you Kyle, Genius!!



D-AnnTaylor
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D-AnnTaylor Premium
The Customer Purchase Lifecycle is crucial to understand. Therefore, it is necessary to know your target audience (customer), why they choose to purchase online, and what they mostly purchase.

To me, that clearly indicates "do your research." I mean really, how else are you going to honestly know? As Kyle mentioned, do not assume.

Your success depends a great deal on these factors. In addition to understanding the steps a customer takes from the moment they learn of a product/service to the time it takes for them to buy.

Valuable information to take keep in your membrane.

D-AnnTaylor
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Kyle Premium
It actually doesn't take that much research to to truly comprehend any niche and understand the idiosyncrasies of your customer base. There are MANY ways in which your audience are interacting, reviews they leaving, questions they are asking, hot buttons they are revealing.

If you spend time understanding your customers, and you become a customer yourself and you sit in their shoes, you are going to maximize your conversions.
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D-AnnTaylor Premium
Understood; basically play the role of the customer, which actually yields much insight when looking at it from their perspective or the customer's point of view.

I agree with you about the behavior of my target audience. In thinking about their reviews and questions I read, the information actually was telling me quite a bit about my customers.

Although, I didn't look at it from your viewpoint of explaining it. But your explanation clarifies my understanding about the importance of truly acknowledging my cusotmers behavior and my niche. I'm glad to have discussed this further with you.

Thank you for the feedback Kyle.

D-AnnTaylor
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Flash4 Premium
Just a thought, check if they send out radiation. I've heard that they do. Maybe you could find one that is "safe"
Cheers, Jae
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D-AnnTaylor Premium
So far I have not literally read information on any of the baby monnitors porjecting radiation.

But I haven't specifically researched that particular topic concerning baby monitors and there potential radiation issue.

I will look into it though - might reveal the unknown. Thank you for your insght.

Thank you,
Deborah
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Felynz Premium
This was very interesting training to me as I have been in predominantly face to face but also telephone sales jobs.

I was interested to see the subtle differences that Kyle had listed and though they are logical and all make sense, it's surprising how much extra clarity you get when you're actually reading it!

I never found face to face selling challenging as you have other tools in your box to use (for example, I'm big on body language) but obviously, you don't have some of those tools to use in an online world.

It will be interesting how I can make the switch from an offline to an online world!
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NinahHunter Premium
This is a great lesson, and not one I've seen taught in other online marketing training. I am the consummate online shopper/buyer, sometimes taking my time researching and other times doing some serious impulsive buying. Glad to know I'm a good study for the customers I am trying to reach and the purchase cycle they may be in. Got a lot, too, out of the section on matching keywords to the buying cycle. Thanks!
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LorrieP Premium
I use Hootsuite and a great feature they have is to add a stream to get information about what people are asking for. I just added two streams for my niche on fitness and health and now have a continuous list of ideas to use to create content.

Understanding your audience struggles can help you better serve them.
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kimwolfe Premium
Great tip Lorrie. Curious if this listening feature is included in Hootsuite's free version or do you pay for it?
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digitalsteve Premium
I have the same question Lorrie is that free or paid version? Thank you.
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LorrieP Premium
I have the paid version, however, in the free version, it is limited to 3 streams
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kimwolfe Premium
Thanks for the info Lorrie!
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LorrieP Premium
You're welcome! hope it helps
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LorrieP Premium
Knowing your audience is the key, this helps you determine the products and services that they would be more likely to get them to commit to you. Repetition is also key, so creating content that is helpful and useful in order to help them solve the little things will help them trust your advice when you are offering "bigger picture" products and services.

Love this article Kyle.
Thanks
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lasertek Premium
In all of my research I found that once someone lands on your site, you should give them something for free. An ebook, access to a blog about your products, and then get them to give you an email address in exchange for their free gift. You can now build your list so you can send emails based upon your product. NO selling. Give them information and then a opportunity to make a purchase if the urge strikes them..
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Kyle Premium
That is definitely one way you can market, what people don't like to sign up for free stuff though (as it is so common).

It has kind of lost of its effect over the years and yes it can certainly be one way to market, but you can also convert very well by Catching people later on in the customer purchasing lifecycle.
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justask Premium
I felt like you were talking about me as I do all that before I make a decision to buy anything.This is very helpful now I need to put myself as the customer and that will help me with the information/content I will be writing in order to get the customer to come back and purchase from my site.Thanks a million
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FeltonT Premium
The Customer Purchase Lifecycle is not your typical online training. This is one that should be read and studied over and over again. I even suggest finding more insight on this topic.

Hey folks, if we can get this down into our salesperson souls this will truly give us an edge on the competition. Please take note of the reverse sales technique by paying attention to the actions that you take when you make your next online or offline purchase.

Great stuff here guys,

Stay focused and be blessed.

Felton T.
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musicgirl Premium
Wow thanks for the encouragement.
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RicoSuave196 Premium
Kyle is right ! Gaining your readers trust is paramount. No one cares about what you have to say, unless they believe your content is filled with valuable information, allowing them to make an informed decision about the product you are promoting. You accomplished the first step - their interest. Now, it is up to your content, to intrigue them enough to finish your article. Then and only then, could they start feeling comfortable enough with you to either pick one or the other words of advise you volunteered. BE INFORMATIVE !
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D-AnnTaylor Premium
The “Customer Purchase Lifecycle” is actually one of the if not the most critical component of selling products and services to a customer. If we do not know who our target audience (customers) is, how will we know how often they make purchases or their reason for purchasing online?

There is no way we will know because we have not taken the time to understand our customer’s needs. Our customers are the life of any business and without them we have no business, which means we will not generate profit.

Kyle, this article is very significant for us to understand.

Thank you,
D-AnnTaylor
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ChantelleC1 Premium
I think it's criticle to get to know a customer , before bombarding them with all this information and harassing them
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buildyournow Premium
Great article! We all lived the roles of customer and seller sometime in our lives and it should be a gimme to what the customer needs truly are. Once we understand their needs we are better able to satisfy them and with their satisfaction comes success and success converts into money.
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ChantelleC1 Premium
I couldn't agree more!! We know more about what the customer actually needs they have trust in us and they know we are trying to help with what they need
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buildyournow Premium
Great article! We all lived the roles of customer and seller sometime in our lives and it should be a gimme to what the customer needs truly are. Once we understand their needs we are better able to satisfy them and with their satisfaction comes success and success converts into money.
Reply