Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some it. Some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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stavros009 Premium
Hello,
In the decision phase, it is said that:
''Sometimes people are looking for negative reviews and you can also leverage these as there are many "debunk" products out there, in almost any market. ''
How can I do it? Do I put on my site bad items?
Thank you.
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newmarketpro Premium
Not really. If you know a product is really a SCAM you can write reviews about the product, why it is bad and why you recommend not to buy such product. As long as your reviews are based on solid research, you are actually helping others not to fall into some bad marketers' trap.

Joe
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stavros009 Premium
Thank you!
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Topiej Premium
A very informative lesson on the stages that a prospect goes through before purchasing. I have a question concerning communicating or connecting with the prospect, is it the place of us the affiliates to get the prospects info? For example getting their email addresses. Or should we give them a way to contact us?
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onmyownterms Premium
Here is my .02. Initially, it's important to build your site content and focus on content creation to build your traffic. At this stage, a simple 'contact us' button, rather than a full-on email capture system is preferable.

Once you have about 100 posts and/or 1k visitors per month, then you can invest the time/energy into setting up an email capture system and begin to email your customers.

Content creation is so important, yet many new marketers get caught up in doing things that are of no benefit to them if they don't have traffic.
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Topiej Premium
Thanks for that insight @onmyownterms I get what your saying.
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onmyownterms Premium
You're welcome.
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MAXINEG Premium
Kyle is correct. Knowing your audience is key to product promotion. An audience that is concerned about health probably would not appreciate seeing a product review on sports cars.

Also, people are tired of scams and get rich quick schemes. This is my main reason for signing up with Wealthy Affiliate. Searching he WEB is how I found this platform; so, I started as a customer with a pressing need. In the beginning, my understanding of passive income was not clear. Now, I am aware that it takes awhile to get paid. Building a website, training, being indexed and ranked are part of the process. Each day, I am inspired to continue onthis proven path of success.
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MAXINEG Premium
Revisiting this comment is real eye opener for me.

Maxine
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Carl9 Premium
Will Kyle this sure has been informative. I can see where this is the place to get the information from sure have given and gotten a lot of good advice. Now I have to go and see just what and How I want to get things going here a lot better get some more keywords going and try and figure out how to get the sites on my website like Amazon and other place to send people to to check out where to buy the same thing I am advertising.
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rcarney6 Premium
Thanks, Kyle. As always, this is "good stuff"! It does help with looking for particular and valuable keywords. It takes just as much effort to promote these as it does to promote random keywords. We might as well target those that reflect people who are farther along in their decision making.
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