2. Engrossing Lead

Let me first clarify why I’m using the term “Engrossing” here. The introductory paragraph of your blog content must engross readers to check out the next paragraph – you want to lure your readers down the page!

Don’t beat about the bush, but go straight to the point. Make sure readers understand the concept of your post right from the onset but always include components that will trigger them to check out the next paragraph until they read the content down the page. When this starts to happen frequently, you’ll begin to improve your bounce rate and that’ll bring about a boost in your Google PageRank.

The next line of action is to determine how applicable your subheadings should be.

3. Applicable Subheadings

Subheadings perform three main functions:

• They make readers steer to crucial sections
• They make the page more compelling
• They help to improve SEO

Using descriptive search phrases that really apprehend your main “Concepts” in subheadings will definitely help boost your search engine optimization (SEO).

Note that the first two points are vital. A lengthy post of persistent type lures many potential readers away. If readers want to check back a point in your post, subheadings will really help in that regard.