Street Articles Mastery Resource
Matching Your Article with Your Landing Page
Something people often donâ€™t consider when writing an article, is where the link will take the reader. They know that they are building a link to a particular page, but they donâ€™t really think about the content on that page in a strategic manner.
You article and landing page should match in a way that enhances your readerâ€™s experience. Think of the article as the first step in your readerâ€™s journey for information, and your landing page as the second step in their journey. The third step is of course the purchase of the product (or some other action), but that is outside the scope of this resource.
Each step of the journey should logically flow into the next. You donâ€™t want to be bombarding the user with the same information every step of the way. People have a very short attention span on the internet, and they are always looking for new and better information.
For instance, when writing an article for SA, donâ€™t just rewrite your landing page â€“ that is not adding anything to the userâ€™s journey. Donâ€™t provide a product comparison in your SA article if your landing page also provides a product comparison.
A more effective strategy would be to write a SA article that discusses how to compare similar products in that niche.
For instance, my SA article on â€œHow to Find the Best Asus Eee Pad Transformer Caseâ€ provides the reader with helpful information on what to look for in a good Asus Transformer case. It tells them to avoid plastic, to consider the different types of leather, and that it is important to look at product comparisons (hint!). Every link in that article takes them to a product comparison page (my landing page), where they can take the knowledge they have gained in the SA article, and apply it to selecting a case that fits their needs.
Notice how the landing page provides them with the next logical step in their journey. I am not bombarding them with the same information; I am strategically enhancing their experience every step of the way.
I am not merely trying to get them to buy a product. I am trying to provide them with the information and tools necessary to make an informed decision BEFORE they buy a product.