There are many fields that you must fill in such as the category, the specialties, the history, and of course, photos and videos.
It is recommended that you take a look at the profiles of other businesses on Yelp , especially the most successful in your industry. See how they present their business and what makes their page so attractive.
3. Get your initial review done
Make sure you don't push too hard or bribe them with free stuff - reviews should be natural. Let them know that you are on Yelp by putting a link on your website, or mentioning it when diners leave your place. You can even print a banner on your menu.
4. Moderate your page
It is important that you always respond to positive and negative reviews, both are important. You'll likely find it uneasy to handle negative reviews. However it is, respond to them in sincerity and politeness. Their opinion can be useful to find weak points in your business that you may not have identified.
5. Check the Yelp statistics
Yelp also has a tool to review the statistics of your page. You can always check or monitor every activity of your customers at any time.
If you want to make sure that your customers find your business on the internet, you can leverage on yelp to get your business to the very climax you desire.