Benefits of Rewriting Your Old Content
Rewriting your old content can be very beneficial to you apart from building your authotity in an online world, few of them are:
Higher Rankings in Search Engines
The major benefit of rewritng your old blogs wil be getting higher ranks in the search engines. Goole loves fresh and relevant content, so when you update your old blogs with relevant changes, Google rank you higher in the search engine.
New content gets higher click through rate
We all want to read latest updates, no one like to read outdated and irrelevant information. So try to update your evergreen keywords with latest happenings in your niche. So when you tweak your meta title with relevnt keywords, it increases your click thorugh rate.
More Visbility and Attract New Audience
After rewriting your old blog post, if you share it on all possible social platforms, it gives you more visibility and it can give you more new audience. Since now visual platforms are more popular, if you share your rewritten blog posts on Pinterest and Instagram, surely you will attract new visitors to your site.
More Traffic More Conversions
We all know this successful formula of online marketing. The more traffic we get, more chances of higher coversion. Now with the inroduction of new social platforms, which can increase traffic to your sites with regular posting, scheduling republished old contents with these platforms can help you with more traffic and more conversions. Most importantly it will be a organic conversion, if you implement the proper SEO methods to your rewriting and republishing streategy.
Reply
Thank you for this good lesson.
Since I have been doing Site Comments I am automatically redoing old posts.
I have this system which is the same for both my websites.
I make a list with all the posts that only have 2 comments. I start with the oldest and check if all is ok, add some more information, a book, and take care it has some links and also a backlink at the bottom.
When all is ok I ask for comments. Like that, I work myself up to the newest post. Then I will start a new list of posts which only have 4 comments.
Like this, I have been rotating everything and I am happy with the result.
Greetings from the south of Spain, Taetske
I have given the link in the tutorial, actually following Jay's training on the repurposing, one of my posts ranked on Google page 1.
Regards
I am a big believer of repurposing content yes. Not so much republishing.
Steven
Steve, I have only changed meta title, meta description, and first paragraph, and added some latest details.
Do you mean rewriting entire post? Pl correct me if I am wrong,
Regards
