SEO (Search Engine Optimization) is a skill that should be within every Internet marketers repertoire. Not only does it focus on the optimization of the content on web pages, it gives marketers the ability to get traffic for free. Free traffic is also known as the best type of traffic!

So what is SEO?

Here is the definition from our WAPedia (Internet Marketing Encyclopedia).

SEO stands for Search Engine Optimization, the process of readying a website to be listed well in search engines. Several factors are involved in making a site search engine friendly including the design and content of the site, Meta tags and Link Popularity.

SEO has been around since the inception of search engines. However, the algorithms have taken a huge shift since then as companies like Google, Yahoo, Bing and others attempt to make their search results the most relevant to users. This means that SEO is quickly changing and in order to stay current (and stay ranked), you need to be on your toes.

Why is SEO Important?

There are many reasons why SEO is important for not only marketers, but large company brands as well. First off...it is a free way to obtain traffic. Although SEO is not the most stable form of marketing as search engines regularly shift their rankings, it yields the highest profit. No charges for traffic equate to all profit, thus making it very appealing for marketers to work hard towards optimizing their websites, blogs or articles.

For many companies (us included), it is very important for them to rank high under their product/brand and related keywords. For example, we strive to be ranked under the term "Wealthy Affiliate" so that when someone searches for information about our company, we are the first thing they see. It could be harmful for companies if they are not ranked...in particular because outside marketing efforts drive people to search engines. If they are not getting the company site, then they are likely reading about them on a blog or another website (which can either be a good or bad thing).

Different Mediums of SEO

There are different types of SEO. This may seem confusing, but the application of SEO differs depending on what your goal is and the medium in which you are optimizing pages. The main ones are:

  • Website
  • Articles (leveraging someone else's website)
  • Blog

These are going to be discussed in more detail within this tutorial. We are also going to be elaborating on complimentary techniques and strategies that can help propel your search engine listings, along with the initial research component (where it all starts).



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AlexanderV Premium
This was last updated March 16th 2011, just wondering if there is something more current. Youtube videos definitely rank very high on Google. Also many sites are graphic heavy such as pinterest. Not to mention Google's AI is becoming more powerful every year. My question is... are we still sure that graphics are less important than content/words? I'm sure writing is still the most critical piece, but are graphics or video not more valuable than they used to be?
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nathaniell Premium
This is a very old guide! Check out Jays most recent webinar recordings for SEO in 2019.
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Dishan Premium
Thanks Carson, learned a lot, time to put things into effect.
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Amar777 Premium
In this article Carson says 'Search for a keyword in Google that you are interested in getting listed for. For example, if you were looking to get listed under the search term "make money on the net", you would do a search for this term in Google (in quotes).'

Why would I put the search term I am looking for in quotes when I search it on Google? Normally when people search Google they don't put their search terms in quotes.
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onmyownterms Premium
Because when 'ranking' pages, the Google algorithm assumes quoted search results, i.e., searching with the quotes around the keyword. So, in order to get an apples to apples comparison with the keyword tool, you need to include the quotes.
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Joy3 Premium
Thanks. there is so much information here. i hope that when I start working to set up my site I will be able to find these pages.
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orbenetplus Premium
Thanks
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nwagra15 Premium
Hi Carson, The two links above: WAPedia and Link popularity, are empty. Is it possible to have that fixed? Thank you.
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ElisaBex Premium
Could someone explain to me what keyword density is?
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Ursulla Premium
Keyword density is the percentage of times a keyword appears on a page/post compared to the total number of words on the page/post.
This is a great video about how many times you should use one keyword in one post:
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jvranjes Premium
This is an obsolete concept which is best to forget.
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MHainsworth Premium
It's an old phrase that used to refer to the number of times you used the exact same keyword in your blog or post.

Nowadays we tend to use LSI keywords (Latent Semantic Indexing) which is basically using different keywords that are semantically related to your primary keyword - so we don't use the same word over and over again which avoids any keyword density problems.
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Andrew-74 Premium
The Yoast SEO Plugin for WordPress looks at keyword density. Although this concept is a little outdated now in some peoples opinions, its often a good idea to monitor how many times you are using a keyword with your posts, so that you don't come across as being spammy.

This training will help you to further understand: Hope that helps,

Andrew
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Martstervt Premium
Thanks Carson good stuff,I will book mark!
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Lunaria Premium
This training helped a lot :)
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CharlotteM Premium
wow awesome training :) great to understand SEO and how to create content highly engaging
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larryf20865 Premium
Thanks Carson
Learning more as I go.
I see a checklist here and I believe I have must of it. My writing skills are coming along and learning new ways to add links to images.
At the end of articles, I ask for comments and feedback. In my comments, I try to link readers to other content to comments they leave behind.

Still look for things I might have missed.

Larry
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Valie Premium
Very cool tutorial
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burnz07 Premium
Thank you so much for this very informative and also a very helpful tutorial that will boost my campaign on Wealthy Affiliate.
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Christabelle Premium
Carson this is an absolutely awesome tutorial! :)
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lindasea Premium
Thank You Carson. Taking in these lessons outside of the Certification Course is really helping me to get my head around the IM terms and the concepts that support the work being done. Great Tutorial!

Linda
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catdoc Premium
This tutorial was AWESOME! I agree with FrancescoG that it's very useful... definitely some things I had not considered/thought of...
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FrancescoG Premium
Hey Carson, thanks for this amazing training on SEO.. Very useful! Francesco
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Sachindra Premium
Hi
I like your post. It clears how to get SEO optimization. But I want to know how to keep my site in good rank for longer time. Please help

Sachindra Kumar
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elosomagico Premium
Hi
I like your post. It clears how to get SEO optimization. But I want to know how to keep my site in good rank for longer time. Please help

Sachindra Kumar
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Jp2210 Premium
Wow, I am really enjoying this! Very valuable information!!
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twpeguin Premium
Wow, I am really enjoying this! Very valuable information!!
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davolfan Premium
Grat tutorial, though a lot to digest.
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miguel2011 Premium
Grat tutorial, though a lot to digest.
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Try again!

that have
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Mimsy Premium
Try again!

that have
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Great resource, thanks but I have not yet been able to find any words on Google that have
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Mimsy Premium
Great resource, thanks but I have not yet been able to find any words on Google that have
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ShoshanaRenee Premium
I am loving everything I am learning! My husband owns his own law office and we pay OUT THE NOSE for a company to maintain his web-site and for each of the examples on here, (Like looking up backlinks and such) and have been using his web-site as examples (because he has a web-site and I don't yet) and it has been AMAZING seeing all the things you have said, they have done for his web-site! Ultimately, if I could do this for us, I could save us more money than I could hope to make on my own and then I could make money ON TOP OF IT doing my own thing! I am SUPER excited!!! I didn't realize this possibility until I read this tutorial!
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Murph Premium
I am loving everything I am learning! My husband owns his own law office and we pay OUT THE NOSE for a company to maintain his web-site and for each of the examples on here, (Like looking up backlinks and such) and have been using his web-site as examples (because he has a web-site and I don't yet) and it has been AMAZING seeing all the things you have said, they have done for his web-site! Ultimately, if I could do this for us, I could save us more money than I could hope to make on my own and then I could make money ON TOP OF IT doing my own thing! I am SUPER excited!!! I didn't realize this possibility until I read this tutorial!
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cashflow+ Premium
More good information, Thanks
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frodo4eva Premium
More good information, Thanks
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Ivan-NL Premium
Thuglife, You first need to find out if you're indexed. Just paste your websites url in google and if your website is found you're indexed. Then you type in your primary keyword and look where your site is ranked. Maybe it still isn't ranked anywhere because it's a new site probably.

Also what do you meen with keyword phrase? If you mean if you can rank for it? Then yes, and you should try it as long as people are searching for such a keyword.
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FordPrefect Premium
Thuglife, You first need to find out if you're indexed. Just paste your websites url in google and if your website is found you're indexed. Then you type in your primary keyword and look where your site is ranked. Maybe it still isn't ranked anywhere because it's a new site probably.

Also what do you meen with keyword phrase? If you mean if you can rank for it? Then yes, and you should try it as long as people are searching for such a keyword.
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thuglife Premium
How do i know if im getting ranked at all i just posted my web page. Also for the keywords can you just have a couple key words in the phrase of key words and it still show up for that phrase. lets say i google law attraction secret. If i use for example . The Law of attraction is really a big secret to most people . Would that work for the key words law attraction secret?
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CharlieI Premium
How do i know if im getting ranked at all i just posted my web page. Also for the keywords can you just have a couple key words in the phrase of key words and it still show up for that phrase. lets say i google law attraction secret. If i use for example . The Law of attraction is really a big secret to most people . Would that work for the key words law attraction secret?
Reply
rocnwyn Premium
Can anyone explain why the text below would get the #1 listing under the search term "bass fishing" ? This is the entire page. No graphics or any other mention of "bass fishing" Does Google search though the other pages linked to this page to find the relevance to the search term?

"With every trip I collect new mementos, though few are collected in scrapbooks. And all who fish for bass across the land collect them too. They are the images from first light to last and from first fish to last. And we'd share them in a minute. Some recall particular triumphs, Fishingoften preserved in snapshots and clippings, while others we tend to hide, at least until the time we're ready to laugh about them. Daybreaks, canebrakes, heartbreaks, muggy Fishingnights, and foggy mornings. A hundred things that worked, and a thousand more that should have. That's bass fishing."

— George Kramer


ENTER FISHING SITE
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tmagold Premium
Can anyone explain why the text below would get the #1 listing under the search term "bass fishing" ? This is the entire page. No graphics or any other mention of "bass fishing" Does Google search though the other pages linked to this page to find the relevance to the search term?

"With every trip I collect new mementos, though few are collected in scrapbooks. And all who fish for bass across the land collect them too. They are the images from first light to last and from first fish to last. And we'd share them in a minute. Some recall particular triumphs, Fishingoften preserved in snapshots and clippings, while others we tend to hide, at least until the time we're ready to laugh about them. Daybreaks, canebrakes, heartbreaks, muggy Fishingnights, and foggy mornings. A hundred things that worked, and a thousand more that should have. That's bass fishing."

— George Kramer


ENTER FISHING SITE
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wauni199 Premium
Non webmaster will knows what SEO means for
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dover Premium
Non webmaster will knows what SEO means for
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toools951 Premium
All this information is so valuable. I spend 30 minutes learning and jotting down notes. Thanks again!
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breanna Premium
All this information is so valuable. I spend 30 minutes learning and jotting down notes. Thanks again!
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bizgrrl Premium
Good Stuff Carson.
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Premium
Good Stuff Carson.
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wald Premium
"The 6 Important Ranking Factors" - there are only 5 listed on the Creating Content That Ranks tab as of this date
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elizadeen Premium
"The 6 Important Ranking Factors" - there are only 5 listed on the Creating Content That Ranks tab as of this date
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Outyonder Premium
Nice intro to SEO!
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Ridemx Premium
Nice intro to SEO!
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