Public: People love to do what others have tried and succeeded.

Practical Value: Many love to give value by sharing experience about a brand.

Stories: We share many positive experiences and not information alone.

Leveraging on this will always help your brand to stand out from the crowd and achieve your business goal both online and offline.

Utilizing referral marketing for your business's competitive advantage goes a long way to increase your awareness of your brand. The testimony of many customers can bring the difference between to similar products or brand, referral marketing will enable your brand to go viral and customers tends to understand the way your brand works through your current customer.