This is an actual job posting coming from a major department store. Translations are added at the end of every paragraph to simplify descriptions.

No wording has been changed in an effort to show you what happens online. Whether you have a bachelor's degree or not is not what ultimately matters. At WA, you can build your skills to do anything your heart desires. This description shows you that e-mail marketing is very lucrative to major companies!

E-Commerce Marketing Analyst - Email

Position Objective:

* This position is responsible for executing, reporting and analysisin support of online marketing and merchandising.

* Responsible for assisting in executing programs such as email marketing, and other related online programs.

TRANSLATION:

Be able to construct an e-mail campaign that holds interest and stimulates actions (like getting a coupon and bringing it into the store: $5 off next purchase, 15% off purchase).

E-mails must break purchasing groups into distinctive group segments -- 1) early buyers, 2) repeat buyers, 3) most loyal buyers, and 4) exclusive buyers.

E-mail messages are tested and optimized so that content consumers find be very helpful, save them money on purchases, or offer valuable content they can use today (like using their credit as a discount card when 30% of the total payment is paid early to avoid interest charges). OPT-INTO A DEPARTMENT STORE LIST TO FIND OUT MORE!

E-mail messages encourage repeat purchasing so customers can readily get what they need/want.

The key is to build a responsive list of repeat buyers. This requires continual testing and rotation of messages as the Internet marketer asks consumers what they think.

Results are tracked and reported to verify which messages pay the best.

Other related online programs may involved search engine optimized (SEO) content for overall best website design and Google search, boosting communications with consumers so that accounts are paid on time. By improving website functionality (direct consumer use through their own product searches), this enhances purchasing.

Program Execution

• Design and execute segmentation for email campaigns

• Responsible for scheduling and programming of email sends

• Aid in development of promotional sales projections

• Execute email campaign reporting and analysis.

Reporting and Analysis

• Perform daily, weekly, monthly and event based reporting

• Conduct portal, search engine and affiliate partner sales and profitability analysis

• Perform analysis on data to determine merchandise (market basket) relationships

• Evaluate online and offline marketing initiatives to determine effectiveness

• Perform database analysis and data mining activities through ad-hoc requests

• Provide additional e-Commerce program recommendations

TRANSLATION:

There are skills listed here that you can pick and choose according to your natural inclinations, and you can do so inside of WA.

You can word towards and expand your skills best by working one skillset at a time.

Excel involves software use and learning of spreadsheet at an integrated data level most related to #'s, sales, and estimated projections of those sales. Just think data reports CEO's want.

Other qualifications expand the employee's ability to offer integrated reports showing results of various marketing actions.

Relational Data management involves identification of things that don't work in favor of building towards more efficient means (faster search engine results,ease of content use by consumers, and setting up the marketing system so that consumers can run an efficient department store search with Google to obtain valuable discount coupons).

Internet marketing is powerful ! Your goal when building an interactive website is to:

• make it easy for consumers to click on links

• read articles applying to products/services they're searching for

• listen to helpful tips or take specific actions

• order from the site quickly and easily

• email campaigning works with the website to bring consumer needs to the forefront so they will want to purchase more

• Google highly indexes and ranks sites that get steady inquiries and consistent traffic -- so they key to getting any site indexed well is to ask people to head to that site! Think in very simple terms.

Emails are the backbone of sales existing on the back end.

They form newsletter communications designed to reflect buyer's needs most so it is a major aspect of website and overall campaign design. This is true because customer lists are built here and managed better over time (called relational database marketing).

Database management simply means keeping the list up to date, engaged, active, and ordering.

Data mining involves finding keywords through Google search which pay well (and target buyers, not researchers early to a purchasing cycle). Read Carson's tutorials on how keywords work. Minded data from Google and other major search engines ensures consumers find precisely what they need and demand most... thereby improving happy shopping. Think in terms of what has to happen to stimulate repeat buying?

Evaluating and implementing other online objectives may mean monetizing the corporate site by putting actions in place that earn money on that site) -- Adsense, cost per action systems, filling out a survey, clicking on a link, acquiring daily but new opt-in's, asking consumers to participate in something. By keeping people involved, they come back.

E-commerce recommendations report research and website design results/email results/new findings related to that work. This may include searching for different ways improve existing accounts/sale enhancements (like redesigning a survey that makes better sense to the consumer).

May this tutorial offer key insights needed to effectively move forward.

Toasting Your Success Online!