Quality comments on your website is something you should strive for and these are the reasons:

1. Quality comments make your website engaging, when other visitors arrive they see a website that looks engaging and interesting.

2. Quality comments add content to your website and in this way re-inforce the content you have already written. New keywords can be added through your visitors comments. This can improve your rankings.

3. Quality comments says to the search engines that visitors like your content because people are engaging, which can improve your rankings.

4. When visitors leave comments it gives you a great opportunity to add more information, it also gives you the opportunity to refer people to other content on your website by adding links to that content. This will drive other visitors to other content on your website.

So essentially comments are hugely instrumental to your success.

Let's look next at how to give quality comments.