Businesses put in so much into building their websites and updating with lots of content. And these contents have to be consumed by their visitors in order to derive value from them.

What if I told you 70% of your current visitors are not coming back to your website after the first visit? That means you need to invest in getting fresh visitors to come to your website each time there's a new post.

But, there's a way for you to maximize these visits in order to get some visitors to return to your site again and again. In fact, you can also engage them and in the process convert some visitors into leads and sales.

That way I just mentioned is email marketing and we will be looking at one of the best tools of the trade.

I review OptinMonster in this tutorial, letting you know the benefits, features, and pricing for different plans. Also, we will cover the Affiliate Program and share some great benefits that the company offers you for promoting its products.

So let us kick off this show with a basic intro of OptinMonster, one of the finest that email marketing offers to you.

About OptinMonster

OptinMonster started out as a WordPress plugin in 2013 and was used for creating easy sign-up forms on websites and blogs. And then it started to add extra cool features for users until it became the best lead generation tool for WordPress sites.

But it didn't stop there as the WordPress plugin has now been transformed into a fully hosted email marketing tool. So you have access to more features, tools to create even more forms, and a reliable tool for boosting sales and business growth.

Since email is the most cost-effective means of reaching out to your customers, and OptinMonster happens to be the best, you enjoy twin benefits with this tool.

This email marketing tool offered a novel feature called Exit intent which is used to capture the contacts of visitors leaving your site. When this feature is enabled, a pop-up form is triggered each time a visitor wants to leave your website for another. And this feature helped to reduce the number of those leaving the users' websites while it increased email subscriber lists.

Other features that could be found in this tool are various design templates, lightboxes, and access to create an unlimited number of forms for different uses on your site.

Let's do a rundown of some benefits users will enjoy when using OptinMonster to manage email marketing on their sites.