You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Mdecarie1974 Premium
When I try to do the menu setup it says Your theme does not natively support menus, but you can use them in sidebars by adding a “Navigation Menu” widget on the Widgets screen. I actually do want to change my theme but the last time I did it I lost my website
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sukumap56 Premium
I have set up the website and working on health and fitness as the niche area of my business.
Since majority of our focus is in American market would like to know the legal issues involved clearly specifying do's and dont's in going through the affiliate market program.
Mainly we work on platfoms of clickbank, ,jvzoo, warriorplus, and shopify.
Can you please inform us how to go about it
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chender684 Premium
follow the training and you will learn all of that.
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Would you have a criterion what is a potentially profitable niche, i.e. more than x Google search requests (not absolutely eclectic and esoteric) / less than y Google search requests (so that it is not too broad). Background of my question is that I do consider setting up my business in German language, which means that my market is not all Americas, Canada, Australia etc. but tinier area of Germany, Switzerland and Austria. So I am curious to understand if I have to somehow "scale" the recommendations (apart from "localizing" everything....we have no football snack helmets around here (just fr example) but the concept of tiny niche is well understood). For example, I want to understand if my niche is rather on the level of "latest kitchen gadgets" or "high end kitchen cutting tools" or "garlic cutters".
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feigner Premium
you might not have football helmets but you do have skiing helmets....
it is more looking through google trends and you can select the country before you hit enter
what you are looking for is a stable or increasing market trend and people in it who are willing to buy and thats it really
then it is up to you to help those people with their problems and promote solutions....
if you think latest kitchen gadgets why not the world rather than germany switzerland and austria - why not create it in english with a translation to geman -wider market
if you go for the smaller market know what seperates those countries - know the people - what their problems are - how to talk to them and solve their problems.
good luck
phil
but you niche will be a problem area rather than a product itself
so kitchen gadgets or looking into that market and finding an area that is underserved by the big sites -you will need to do some research.
you will be creating loads of articles in your niche so make sure whatever you pick you like as it comes through in your writing and you want to be passionate about it.
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AishaG Premium
Hi Kyle! I hope you and your family are safe and doing well.
I wanted to inform you that I will not be able to upgrade until Friday because I am getting a new bank account due to online identity theft issues. If possible, may I still receive the $30 discount for my first month of membership? Also, I found my niche.....Jewelry.....I AM SO EXCITED!!!!!
I am going to sell jewelry for men, women, girls, boys, cats, and dogs.
SO EXCITING!!!!!
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L42
im interested in beauty supplies
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Vickic3 Premium
Jewellery will be a great niche but you might want to choose,say Men or women or children or animals, not have them all as this will be too wide to start with.
Start with 1 and then as you grow you can extend your niche out if you choose to
I hope this helps
Vicki
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Warly10 Premium
Hi there,

That's a nice niche you have there.

regarding the discount, I think it's still possible, but try also to send a private message to kyle to be 100% sure
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AishaG Premium
Thank you....I will take you advice.
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