You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Hi everyone, I have completed lesson 9, which is Understanding Keywords but I have been asked to upgrade to premium membership in order to access the next step which I am unable to do for now, but will definitely do as soon as I can. So where do I go from here as far as my training is concerned? Please I will appreciate your kind advice on what to do next.
Thanks.
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AbieAJ Premium
Hi Kingsley, have you chosen a niche and choice of keywords

Perhaps you may like to continue building out your website and content, site will remain valid for six months.

You can also do Level One -- Affiliate Bootcamp Additionally, you may like to browse classrooms: Getting started, Affiliate Programs and the WA Affiliate Platform.

Please be aware after the seven days, your communication with the platform ceases to exist, so if you have other questions or something else on your mind, do ask.

We hope you'd be able to upgrade to Premium in the near future.
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Hi, yes I have chosen a Niche and a choice of Keywords. That is where I am now Sir.
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Blessed25 Premium
congrats bro ... i just started my training :)
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Thanks & welcome! I wish us the very best.
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EmakAmelia Premium
Hi there,

Great job for reaching Lesson 9.

You use the keywords you found in your posts. Keep publishing fresh content to your website consistently (2-3 posts a week). Then when you're ready, you can upgrade to Premium.

Assuming you find keywords in Jaaxy (under Research on left menu) with BOTH of this combination:
AVG > 100 (good amount of organic search per month)
QSR < 50 (fewer competitions)

For example "how to train a dog to sit"

Then you will incorporate that phrase in your title, first paragraph, and then once again near the end of your post.

Title: "3 Easy Steps: How To Train A Dog To Sit" - Always add to the title to make it enticing and reason why people should click on YOUR post on their results page.

First paragraph (within first 160 characters, this is called Meta Description):
"When first getting a new puppy, you will want to learn how to train a dog to sit when he or she is 2 - 4 months old.
I have 3 easy steps below that I'm going to go through with you so you can teach your new puppy...."

In the body of your post: anything you want.

Last section of post somewhere:
"If you have learned how to train your dog to sit, then please comment below and let me know of your results!" - or something else, anything that will bring that keyword back into your article.

When researching keywords you need to beware of Stop Words like "what is" "how to" and words like "in" "a" "on".

If you'd like to add pictures, the Site Content has integrated with sites like http://pixabay.com, http://pexels.com, http://unsplash.com where you can get royalty free images.
Once you're done writing in the Site Content, click on the ABC icon next to the Add Image icon to check for spelling, punctuation, grammar, etc.

It is also a good practice before publishing a content to check for plagiarism. You can use a free online plagiarism checker that I listed in my blog post here: You should have less than 5% duplicate content (I'd rather have 100% original content). If Google found you have duplicate content, your post won't be ranked.

Hope this helps,

Ferra
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Congratulations,
I'm excited to get where you are! Good luck!
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Congrats too! Lets keep on pushing!! We shall get there.
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Hi ,Just joining and very new to this. My reason for doing so is to sell my handcrafts . I am retired and want to make money at home. I am looking for a way to sell it and get paid with out having to go to bazaars or have all the people in my home. Also when a person gets set up in here is it recommend to go to premium and pay a fee in order to sell or can you sell at the starter package?
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AbieAJ Premium
Hi Robin,

At the starter package, you get a siterubix subdomain which remains the property of WA, however if you upgrade to Premium you can purchase your own .com domain to sell your wares and hosted with WA with your premium membership or elsewhere.

It is advisable to go Premium, as the training here is second to none. However it is totally your choice.

Please ask as many questions as you'd like going forward.

Welcome to WA, wish you success in your endeavors.
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Is it suggested that you do all your profile, adding pictures etc prior to upgrading to premium ?
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AbieAJ Premium
Totally your choice to upload a selfie perhaps, edit bio, complete your money goals etc.
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DusanSt Premium
You can get sales while you are a starter member, but it is much more difficult than when you are a premium one.
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kenkirsten Premium
you should be able to sell at the starter pkg, however you will learn much more on the premium pkg
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paulash177 Premium
But not with .com, rather with siterubix.com
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ngooods06 Premium
Hello everyone,
I'm on lesson# 8 and my website is looking a bit messy. Somehow, I messed up and I don't know where or how to trace my steps back. I have the "title" of the website on the far left instead of it being in the center and the "Home, About Nikki, and Privacy Policy" on the far right next to each other instead of being one above the other. And under the title on the far left I have "About Nikki" which my first post. Under that I have "Admin and date". And right under that I have "About Niki" again which is a bit redundant.
Please help. How can I rearrange things in order?
Thankfully,
Nicole
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EmakAmelia Premium
Could you attach a screenshot so we understand what's happening with your site?
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ngooods06 Premium
Oops, I will have to do that later tomorrow, my website page won't display in my current location.
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MrsPh Premium
Hi hi!

So I have a question. I am busy going through the initial training videos and am at the "Build Your Website" video. I just want to make sure I can do this before I go through all the videos and realise I should have been hunting for better options. I want to build an ecommerce store that sells my own products - at this stage it sounds like I can only sell other people's products. Can I build my site based on my own products? So people come to my site, go through my products, pay on my site for my products?
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Jaz333 Premium
You can certainly build a site for your own products. There are several here that have similar sites.
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MrsPh Premium
Thank you so much! I have spend weeks building my product and getting my team together - I am so excited :) The only problem I have had was getting an acceptable hosting site that can do what I need and is actually affordable. It seems like my search might be over.
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THodkinson Premium
Hi all I'm really starting to enjoy all the education and training so much so that now I'm actually starting to think about it day and night which I never thought would happen. It's still very early days of course but I think I'm slowly but surely getting the taste for this. A big thank you to every single person on WA you really are a helpful bunch.
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