You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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GerLeijen Premium
Hi all. I've just finished lesson 9 and have 19 keywords saved :)

I am conscious i haven't been commenting on my progress much to date, but i know as i progress, this will improve.
It takes me forever to type lol....but i am really enjoying the training thus far. Top Class.

Thank you too to those who are following me even though i have little to offer at the moment. I appreciate it :)

The road sure is bright ahead.

Success to all :)
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Kyle Premium
You are moving along great and you get better at typing or writing one way, by doing it.

Have you ever considered dictation? It might triple or quadruple your writing, this is something that I have used for years when I don't feel like typing and it can lead to 130-150 wpm.
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JimintheWeb Premium
So just invested a few hours mess'n around within Jaaxy. What a hot rod!
Here is one of the lowest QSR's I've found:
AVG 80 Traffic 14 QSR 8 with an SEO of 99
Think maybe I should go with it? Seems like a guranteed front page listing on Google. Only problem is that it is not gramatically correct, except for the "at". Could work though?
Yea, I ran Jaaxy with the "at" included & it dropped to
Avg 371 Traffic 64 QSR 111 with an SEO of 92
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Yet close to 300 more faces looking around. And better traffic too, if it ranks Google's front page.
.
So any ideas?
No, I do not want to reveal what the keyword phrase is.
Anybody ever published a keyword phrase that was not 100% gramatically correct?
.
Write articles both ways? Thought about it.
Gotta make a decission, though.
Any help &/or ideas greatly appreciated.
Reply
rolltidejess Premium
If I was writing the article, I would choose the keyword that has the most searches to be my headline. If there is a way to incorporate the not so searched keyword into the article and it not sound like your spamming your article with SEO keywords, then I'd say go for it. The more you search and dig deep on those keywords, you'll probably find a lot that rank like your first one with low QSR and high SEO, especially if your niche isn't one that is widely focused on. Go with your gut!
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Ok, so as a live-in volunteer at a dog rescue I've decided that my niche should be the volunteer lifestyle, but I'm struggling to find the right name for my site.

I don't know whether to choose 'Volunteer Lifestyle', 'Volunteer Living', or something else.

Does anyone have any suggestions?

Guess it's best to choose something that people might use as a search term if possible?
Reply
LouiseBT Premium
Hi Emma

I think your idea is awesome! Love it! Volunteer Lifestyle appeals to me. Have a look at what Jaaxy says

Looking forward to watching your success!

Blessings
Louise.
Reply
michaelw777 Premium
I need more Information. For instance; if you are trying to get others to be a Volunteer? You might try: www.BeaVolunteer.com But, if you want to talk about being a Volunteer: you might try: www.TheVolunteerLife.com or www.HelpingOthers.com

As I said; I need more Information; please Inform?
Reply
As I said in my question, my niche will be the volunteer lifestyle. For example, what it's like to be a volunteer, things to consider, how to find a place that requires voluteers, types of volunteering you can do, what you need, how to survive as a volunteer, and anything else you can think of that relates to life as a volunteer.
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Jude81 Premium
Hi all, I struggle a bit with site content, I had quite a few times that I had a flashing screen, no possibility to too chose cancel or add by example because the light keeps flashing. Any idea why this is?

Also I added some images too try out on about me page. I can see the images in site content but on my web page it says no image for some reason?

Any body able to help me with this please. Ps I feel like a real dummy lol, I have been spending so much time on this lesson already and it is still far from perfect but I am sure this happens over time, I suppose practice make perfect ;)
Reply
JimintheWeb Premium
Take a look @ what I just submitted to you below.
Could help.
.
Just keep @ it, Jude.
Even set up for yourself a "practice" website. Then do the things your talking of here -do em till they work for you.
Then go to the real web site & go @ it.
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Jude81 Premium
thanks Jimmy I check it out!
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J-KWest Premium
Hi Jude, just following up on this one. I left you a PM regarding this as well :-)
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JimintheWeb Premium
What a powerful page for to market! WoW
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Suggestion?
"In just your first 9 lessons, you have already accomplished the following:" -what if there are in-front accessable links going back into each of these training pages / topics that are mentioned?
I mean what if someone like myself who takes loads of time away from WA (keeping their membership up-to-date, of course) & then gets back @ it, yet questions true aptitudes as being truly checked off & . . .
AnyHow, I'm going back to go & read'n through it all again. Need the refresher.
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Still WoW ! This one page is a hidden treasure trove unto its' self.
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