You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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JudithP2 Premium
As I move forward in the training I am also reviewing areas where I am unclear. I have some confusion about category vs niche. My category is seniors and how they can enhance their lifestyle and quality of life, which is broad. Am I correct in thinking that there are various niches within that category and can I promote different niches, all within that category on my webpage? Or am I completely on the wrong track? I see websites that are specific: like online dating or a special type of dance or how to care for your overweight dog...As I see it, my webpage would encompass a number of ideas to enhance the life of an older person, but not be confined to say, good walking shoes. Can you please clarify?
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Ryan0909 Premium
So, I think you're on the right track. Helping seniors is a little vague, so I would say that's a category, maybe a little too broad for a niche. But something like, staying healthy as a senior, staying active and healthy (different shoes, exercise, etc.) I think these are closer to niches. You don't want your niche too broad because it will be hard to capture a targeted audience if so. I think Kyle wants us to pick one niche AT FIRST for maximum learning, but later you can try all the niches you want. But I do believe each niche should have its own website.
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psalisbury1 Premium
I would say the category is a very good niche. It does depend on what you mean by enhance their lifestyle and quality of life. That can be pretty broad, but keep in mind you are going to be writing a lot of articles, and the more things you are helping seniors with, the more material you have to write on

check out the niche training Phil
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Kate45 Premium
Hi Judith, you are correct in your thinking, but you will be better keeping your niche very focussed eg left-handed golf clubs, or bowling shoes, or seniors dating, or the seniors of Rocky Valley. This will help to drive more traffic to your website which is what you want. You can have multiple websites all addressing specific focussed niches within your category which will give you an added advantage of being able to backlink between them and help your google rankings in another way too.
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The idea that i had was to write a blog about what I learn while reading through Carl Jung. I could use the books for my affiliate links. I could also extend it to psychoanalysis in general as well as to philosophy, but maybe that is too broad. However I am concerned that not many other people will be interested in such topics.
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Palatia Premium
I think it's a great topic but I think you'll need to show the benefits for people to sell it. Like, for more success, happier relationships.. etc.

Paula
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psalisbury1 Premium
I agree, perhaps expand to some other popular authors.

Phil
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This is a good idea. Finding a dynamic way to post and present your information can draw the right 'crowd' to your site.
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I need some advice I love psychology and stuff that deal relationships , sex , also im alot organic foods yoga alternative medicine people like dr.sebi Wim hof buteyko so on I google those but couldn't find a product to sell as a niche can someone give me some ideas ? thank you
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psalisbury1 Premium
you could write digital e books and sell them on your wegsite
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Nancy29 Premium
You have several very popular niche ideas here. Foods is huge, relationships and sex are giants, and anything organic or alternative should have lots of options.

The first thing that came to mind was books. Amazon has a tremendous selection of books on all of your topics. I think once you start checking one product to sell, others will become obvious. Just take time to look and I know you'll discover many more.
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I know this might sound disrespectful and I dont mean it to be this way but I was thinking maybe sex toys ? I know alot of people are into that because I dont think I can make much money selling books if your not offended id love to know what you think thank you.:)
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Nancy29 Premium
I actually took a look at this market early on. I satisfied myself that I could find good sources for clothing and toys and books :-), but put it on hold. I may still go back to it later. There's an old advertising saying that "nothing sells like sex." It's still true. There's room here for good, factual information on all things related to sex too. You certainly shouldn't run out of topics for posts! If working in this topic will give you the most joy, go for it!

By the way, Amazon got their start selling nothing but books. You just have to be old enough to remember when they were just getting started.
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Thank you so much for the tips and info but one more question I was having a look at Ali express earlier
and there were many categories related to sex toys so the question is should I choose one specific category to be my niche say for example ( Vibrators ) or can my website include different toys and different categories to choose from ? :)
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DianeScorpio Premium
Hi - there are some legalities to be considered with any kind of adult site. For example, you have to have some kind of gateway to ensure that nobody under age can view your content. Plus, sex toys are actually banned in some countries.
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Nancy29 Premium
I would include a range of toys for the site, and then focus on them individually for posts and reviews.
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its so funny many my friends seem skeptical about this affiliate marketing thing perhaps they tried and failed is it working out for you ?
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thanks for replying so you suggest I find some another niche ? Im a music composer but I dont know I think niches like romance and fitness are the best to start with as they trending and all that what do you think ? :)
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psalisbury1 Premium
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Nancy29 Premium
People are always skeptical of things that are new or different to them. It's just human nature. Like all businesses, you have to give it time. You also have to do the work. Follow the lessons and you're going to have success.
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yeah but im a full time music composer id rather start with something easy im still trying to figure out what niche to go for im alot into psychology and relationship coaching and yoga and organic food but im confused about what specific niche to go for any ideas ? :)
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Thank you I will God bless you :).
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DianeScorpio Premium
Hi - to be honest, with any adult niche, you are removing potential audiences because you need age restrictions and your site may be banned in several countries.

The top 3 niches are health and fitness, relationships and making money online. Of course, this means that they are the most competitive. You would need to pick a narrow aspect of one of these to be seen as an authority on your subject.

I notice you mention yoga. You could narrow that down to yoga clothing or yoga equipment. You could talk about the different types of yoga, but have plenty of products related to it. Just an idea
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fyre Premium
You've got a lot of great help already but, you mentioned you were a full-time music composer twice so I can't help but, think if that's something you are passionate about, maybe you'd put a lot of passion into writing about it and helping others as well ..as your niche?
Just a thought :)
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Thanks for writing back im very passionate about I quit a very good job for it I recently lunched my website and my first film music track if you want to have a listen but to write about it and help others im not sure how to do that im thinking of doing this marketing thing on the side even if its just 50 or 100 dollars per day you know .. is this working out for you ?

sknnynotes . com the track is called ( moonlight ).
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fyre Premium
Wealthy Affiliate works for everyone who practices what they learn. There are no shortcuts to making money online.

As you keep going on the training you will learn many things you may not have even thought of...

An example: Your track moonlight. You can charge a fee for people to use your soundtracks in their videos etc.!

Be careful about just posting your site in comments as it is considered spam in general. You are just on level one of training but, as you move forward you will find the places here where you can share your website for feedback (on the site itself) and, another place for receiving comments on your music and, your site :)

I'm not discouraging you from trying any other niche you choose. I'm just going by the way you sound so passionate about what you already do full-time.

You wrote; " but to write about it and help others I'm not sure how to do that" that's exactly what you will learn about when you continue your training.

A final note: remember you will always be able to ask questions every step of the way, you are supported here.

Blessings, fyre
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I love your advices would you care to be my personal trainer help me get around here I feel so stupid to be honest I have no idea what im doing lol I just love to compose music someone is already taking care of the advertisements on my insta and facebook but I have this vibe thats telling me to work here in parallel to my music anyway so how much would you charge to help me out ?
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fyre Premium
Thank you for reaching out to me but, on your profile page,it looks like Tim's website brought you here!

Click your Icon to go to your profile page and scroll down.

You don't have to pay anyone to help you grow your business and learn here!

My #1 recommendation is to read the message from Tim McKinlay
on your page and, you will see that he is offering you one on one private message training!

When you click on his profile picture it will take you to his page and at the top (on the right of his profile pic) you will see the TaB "Private Message" so you can start a conversation with him!

When you read what he wrote on your profile page I think you will understand why I'm sending you to him :)
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thank you I texted him your so kind god bless you :).
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fyre Premium
Blessings on you your lovely music and, your new up and coming business as well!
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Thank you so much :)
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Randell33 Premium
My life, ever since I was a little kid, has been surrounded by custom cars and racing. I have done body work and painted cars since I was at a very young age and I really would love to have automotive paint, high end auto paint guns or aftermarket car audio. Torn on what would be the best one to go with or go with all of it? Anyone got some advice or comments for me?
Reply
DianeScorpio Premium
Hi - the first 2 would fit well together, but with car audio, you would be targeting a different audience, and that should be a separate website.
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megawinner Premium
Randell, learn the training here. Endeavor to create extra income these goals of yours should be your motivation. Do it step by step. One by one. Focus on your goals while you are creating your online business! Cheers!
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88LunaSarah Premium
Hi ! My idea for a niche is health: clean eating specifically. I wonder however what I could promote as product though as the main concept of clean eating is healthy natural non-processed food. So it’s not product based...

Does anyone has thoughts or tips for this? Is it a good niche?

I’m passionate about this topic as it helped me turn my life around (lost 25kg in a year / no longer sick / more energy / etc )
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TheCatherine Premium
there are plenty of products to recommend around clean eating, there are books there are DVDs and also you could recommend juicing products, smoothie makers etc.
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88LunaSarah Premium
Lol, answering my own question now but maybe I can promote books ?
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88LunaSarah Premium
Thank you !! Niche decided haha took me 10min :-) thanks for your help!
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TheCatherine Premium
you are very welcome it's a great niche
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Good idea
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nathaniell Premium
There are many ways to monetize this niche:

meal kits & prepared meals
healthy snacks from Amazon
recipe books
clean eating or weight loss guides (videos, PDFs, etc)
weight loss membership websites

There are also plenty of ways to make money without "selling" anything. Information can always be monetized!
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88LunaSarah Premium
Thanks for these ideas! Lots of ideas indeed :-). Now all I need is to put my website up and running!
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