Today is going to your first introduction to proper organization on your website. One thing that we always need to remember is that we are building our websites for PEOPLE, and our visitors and how someone would view our content and our navigation is what should dictate how we present our content.

In other words, if your website is difficult to navigate, people simply won't. The may read your content, and then just move onto another website. You can increase your website "page views" and overall website revenue if you understand proper navigiation

Introducing "Custom" Menus in Wordpress.

The default Wordpress menus work in very strange ways and can be quite awkward. Typically when you add a page, it automatically goes to the main menu. A post, will go to the homepage blog roll (not the main menu).

As a website owner, you want FULL control of your navigation as your theme by default won't do a very good job of this. Fortunately, it is quite straightforward to create Custom Menus.

Navigation is going to be a critical element to your user experience moving forward and will impact your rankings (as Google ranks sites with proper navigation better), so this is an important step here.

I have created a"Creating Custom Menus, Navigation, & Widgets" video walking you through the process of creating custom menus. You can check it out below.

 

Task 1: Create a Menu

There are a few simple steps to creating a custom menu. The first thing you need to understand is where to find the Menu management section within your Wordpress admin area.

Under the Appearance, click the Menus sub heading.

This will take you to the custom menu creator. Under the left tabs, you are going to see a Pages section. Posts are not added to your navigation by default, so you are going to need to click the Posts tab and it will show a list of your Posts.

In this case, we have only create the About Me page. Click the check box associated with that, and then click the Add to Menu.

**Note: Most themes by default will add Pages to the top menu, but if you don't see your Privacy Policy within the Menu Structure section, you will need to add that.

Your About Me page has now been added to your menu structure.

Once added to your Menu Structure, you can reorganize your menu in any way you like, i this case I am going to add my About Kyle pager above the Privacy Policy, which is going to put it to the "left" of this within the live menu on my website.

Under Menu Settings, I am also going to make the Display location, Primary Menu.

Check this box as this will put this menu as your main navigation at the top of your page. Upon doing this, click the "Save Menu" button and you are set.

For example purposes, here is what my live website looks like with my newly updated menu.

We are all set here. You have accomplished A LOT in this lesson alone. You have not only set up your initial content framework on your website, you also have your initial navigation set out.

Nice work!

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2. Create a Custom Menu on Your Website


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First time I've ever heard the word "niche" enunciated correctly on the World Wide Web.

Everybody insists that it is "Nitch" when actually it is "Neesh".

It is used technically to express an organism's place within the ecosystem and a business'/industry's positioning within the economy. It is now used in marketing a great deal too, as the word fits rather nicely.
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jghwebbrand Premium
That is the Canadian pronunciation.
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TheAbie Premium Plus
Thank you for posting.
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It was nice to hear the correct pronunciation. I’ve always said it as “Nish” not realizing it was a long E sound 😊
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jghwebbrand Premium
The pronunciation depends where you are from.
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lhyler Premium
Ooookay, so this is the part that I always struggle with. I started making my "landing page," which for whatever reason, WordPress does not call it that.

I am still not sure if the "Hello World," is finally gone. And, the theme that was suggested for my niche, has a band in the middle of the page that tells the name of the theme when I view the page. I can't tell if that is visible to only me, or to the public, but it looks like it is public.

I have never found WordPress especially easy to use. This is like my fifth try over the years.

Any suggestions are welcome.

Laura
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TheAbie Premium Plus
You can check trash in your posts tab for Hello World.

When you add content, this may go down as footer, You can try the URL in another browser to see, however most likely yes.
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Hi there.

So I'm very passionate about golf and want my niche to be golf clubs, helping my audience hit the ball more pure, straighter, more distance, etc.

I was curious if "golf clubs" is too broad or if it would be better to narrow that down to specifically drivers, or irons, or putters?

Any and all feedback/input is greatly appreciated! Thank you!
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TheAbie Premium Plus
Solid niche.

You ought to discuss an aspect of golf to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind). You would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

Starting out with a subcategory and once completely exhausted you can scale out.

See example blog post below The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
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Thank you so much!! This is very helpful and greatly appreciated!
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TheAbie Premium Plus
Most welcome!
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Covers Premium
I personally don't believe that golf clubs is too broad because you can write articles to be even more specific. I'm not an expert like most of the community so lets what others think. I think its a great niche, I believe it was one of Kyle's examples in one of the beginning videos.
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Hair121 Premium
A great niche that can go off in so many directions so definitely if you have a passion for this subject.

You can cover so many areas and it’s very much a popular sport so it will help others.

All the best with your journey
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lhyler Premium
This sounds like a very interesting niche to get involved in! Good luck, and keep us posted!
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jghwebbrand Premium
I would not narrow it down. It is good as it is.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page. Looks like you have some ideas already "helping my audience hit the ball more pure, straighter, more distance, etc."

Very nice niche,.
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JoshGodfrey1 Premium
Okay, I have been thinking about niches...

First idea is DJ controllers... Something I am interested in and quite popular.

Second idea... Home workout equipment, can have quite a few products on one website. Could also be divided by activity.

Third idea... Camping, specifically tents with option to grow in to accessories etc.

Any thoughts and feedback most welcome :)
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TheAbie Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Also as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of workouts or camping to a qualified group of people who would be your target audience (that could be beginners or another group you have in mind).

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
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FashionDr Premium
I would do the website on either the DJ equipment or the camping equipment because they are fresh and new ideas.

And if later on you still want to do one on home workout equipment I would do it on the supplements and the work it takes to keep up the muscle mass that you achieve working out.

That is my suggest, I really don't see anything on DJ equipment and since that is your primary interest and passion if you will I would start with that one.

I would learn a lot of information on the subject because that will help you out with writing the content for the site then. You don't need to be an expert but you do have to be willing to learn about it so you can become an expert.

That is the fun of doing this business you learn as you go. Spreading your wings and broadening your horizons all at the same time.

I hope this helps you out and if you do need any help let me know and I will do my best in helping you out.

Best wishes
Mary
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jghwebbrand Premium
All 3 of those would work as an individual niche website.

Which of the 3 do you know the most information about and its related problems so you could help people. You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com and google search "people also ask" section in search results page.

Choose the one you are most passionate about and having experience can be a real plus. Also thinking of its future and how it changes would give a long term growing website.
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JoshGodfrey1 Premium
Thanks so much for taking the time come back to me with such a thorough answer. Glad to hear I have grabbed the idea of a niche and will consider what you've said to progress my thinking!
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JoshGodfrey1 Premium
HI Mary, thanks so much for your response. The feedback is so helpful in growing confidence with ideas. I will consider what I enjoy the most and make a final choice!

I hope your endeavours are going well :)
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jghwebbrand Premium
You are very welcome.
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FashionDr Premium
I would like some input about my niche. I was thinking about working with clothes for men, women, and children also including babies too.

I understand that this is such a broad niche but my nickname is the Fashion Police because I have work with my dad and my husband. I help pick out their clothes and match them accordingly all the way down to the socks and shoes.

This is my passion is to help people with their clothes and they can make several outfits out of one because I have done it already.

I would like thoughts on this. Thank you in advance for your help on this.

Mary
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TheAbie Premium Plus
It needs be niched down to one subcategory starting out to a specific audience. and once totally exhausted you can scale out. All the best to you going forward.
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jghwebbrand Premium
Sounds like you like to mix and match and get the most use out of an outfit.

So could you write several posts (100 and more) that would not be product specific but how to choose and match etc. Your website would have to stand out as different than going to a online store. If you can come up with a way to do this it can work.
You can do a google search and see what questions people have about fashion and your ideas. Your informational posts can answer those questions. Not sure how it will rank. Your purpose and help will need to stand out..
..
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