Today you are going to be taking your first leap towards creating content. Content is going to be the "meat" of your site. Content will be the difference between getting lots of traffic becoming an authoritative site, and you not seeing much in the way of results.

Plain and simple, content leads to rankings in search engines and rankings are going to lead to your website traffic and revenue!


Google, BING, & Yahoo LOVE Content!

These are the top 3 search engines and make up over 98% of searches online. Want to know how you can leverage these search engines and get mad traffic to your site?

The answer is: Quality content.

The most important aspect of any content, whether it is text or video is that it is created with the reader in mind. Real people are reading this content so you want to deliver something that is relevant and interesting. When writing content you want to keep in mind that you are writing it for people, not just for Search Engines :)

Being original, candid, and building your personal brand is the best way to succeed within any niche, so please make sure you do put some effort into creating your own content. There is nothing wrong with getting some concepts or ideas from elsewhere to incorporate in your page as this will save you time. Refrain however, from copying and pasting other people's work as you will lose ANY chance of ranking if you have duplicate content on your site.

As the person in charge of a website, we need to understand one critical element. We are creating our website for PEOPLE.

People are going to be navigating on our website, they are going to be reading our content, and they are going to be buying from us based on our recommendations. They are going to be engaging in discussions, they are going to be sharing our content on social networks, and they are going to be trusting us and our brand.

Don’t lose sight of this, I see it all the time where people get so lost in the process of what they are doing that they dehumanize their website to the point where no visitor would get any value. It is all about the EXPERIENCE you create.

And this experience all starts with the website framework, which in simple terms, simple means the core pages on your website and your navigation which we are going to be starting the creation of today.

Before you get started, I have created a walk-through video that corresponds with this lesson. Click play to watch it below.

DISCUSS THE VIDEO HERE: Quality Content is YOUR Business - Creating Your Initial Pages

Task 1: Create Your “About Me” Page

Your next task is simply to create an About Me page. This page can evolve over time so please do not try to perfect it now. You ideally want this page to accomplish the following:

(1) Connect with your audience by offering a relevant story
(2) Have a personal image of you or at the very least, something relevant
(3) Tell them why you are interested in helping them in your respective niche
(4) Offer them help if they have any questions or comments

You are likely seeing a theme here. Relevance! Although your page is about you, it is really about your audience and how you can connect with them.

It is like walking into a discussion with someone you have never met and having something in common with them. You are much more likely to hit it off. If you can create this connection of similarities, they will like and you trust your opinions and recommendations much more.

Here is the About Me page that I created on my website:

==> http://howtolosebellyfatfast.siterubix.com/about-me

Task 2: Create Your “Privacy Policy” Page

Your last task today is to create your Privacy Policy page on your site. This is a very standard page that you need to have, but it isn’t really going to serve any tangible purpose in terms of revenue you will be generating from your site going forward. It is just a good idea to have one.

Here is what a Privacy Policy page serves (from wikipedia.org).

“Privacy policy is a statement or a legal document (privacy law) that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's data.”

So in essence, it tells your visitors how you are going to use their data. Although people will likely never read this, it is a requirement to have on your website for many affiliate programs, many PPC networks, and advertising programs like Google Adsense.

Below I have included an example privacy policy that you can use. Replace your own website URL with the YOURWEBSITE.com text. In this example, I would replace my URL:

howtolosebellyfatfast.siterubix.com

...with YOURWEBSITE.com.

Here is the example privacy policy:

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Privacy Policy for YOURWEBSITE.com

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at YOUREMAIL@YOURWEBSITE.com.

At YOURWEBSITE.com, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by YOURWEBSITE.com and how it is used.

Log Files

Like many other Web sites, YOURWEBSITE.com makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons

YOURWEBSITE.com does not use cookies.

DoubleClick DART Cookie

.:: Google, as a third party vendor, uses cookies to serve ads on YOURWEBSITE.com.
.:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to YOURWEBSITE.com and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – http://www.google.com/privacy_ads.html

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or ad networks use technology to the advertisements and links that appear on YOURWEBSITE.com send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

YOURWEBSITE.com has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. YOURWEBSITE.com’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

You can opt out of all communication with YOURWEBSITE.com simply by leaving this page.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.


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Feel free to copy and paste this EXACT privacy policy above and put it on your website. The only thing you need to do is replace "YOURWEBSITE.com" with your actual website URL (domain name).

Here is what my Privacy Policy page looks like:

==> http://howtolosebellyfatfast.siterubix.com/privacy-policy

You can also do a Google search for “sample privacy policy” or “free privacy policy generator” as there are many that are available for free.

After your create this page, Publish it. Make sure you make it so that it is not visible within Google and does not get indexed and you can manage this within the page settings below the editor (as described in video).

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Want to VASTLY Increase Your Chances of Success Online?

Your Tasks: Toggle the check box to mark as complete or incomplete
Watch the "Quality Content is Your Business" Walk-through Video
Create your About Me Page (and Publish)
Create your Privacy Policy Page (and Publish)


Join the Discussion
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Recent messages
Yes definitely a site with huge amounts of information for all. I am new today and hopefully get through the lessons.
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CelineB
It is amazing to see others in the same place as me. I am not alone.........nothing like being the new kid at school......thank goodness.
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EdEastman Premium Top 200
Celine

That is what I like about WA also. The various levels of experience. There is always someone that you can equate with.
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i'm excited for what's ahead.
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On my way to the top! Lesson 1 down and 9 more to go. This has already been an pleasant experience. I think I'm in love! WA rocks!
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MsHanana Premium
Thanks for this walkthrough. Are there any drag & drop themes included with Premium?
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EdEastman Premium Top 200
Hi Hannah

Not sure what you mean. You pick a theme and start to create your content on the page. I personally like to do that in draft mode until I am ready to publish it.

Explain more please.
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Liudas Premium
Non financial goals:
1. find my purpose
2. understand what I can give to others
3. don't give up
4. help others
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EdEastman Premium Top 200
Liudas

I applaud your emphasis on helping others. That is exactly what WA is all about.
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CelineB
I am with you on the give up part. It is easy to do sometimes. It is easy to get distracted and get off the path. Maybe by doing the premium we won't give up because then we are financially vested.
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RoyTaylor Premium
One step closer to my first million, lol! That was relatively painless...on to the next step!
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I´m loving this method of completing tasks as we go along the lessons!
Congratulations, WA Staff!
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Emelun
This is interesting, i like reading all your comments, very useful info! :)
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Chukss
This absolutely inspiring and engaging.
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luziaS Premium
I have just gone through this lesson again. I have found out it is very refreshing. Going over the lessons again is making me feel very confident. I still have some doubts about various things. I am going to wait to get to it again and then post the question. I am hoping that going over the lessons again make more knowledgeable. All right, let's go to the next.
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orsveress Premium
I think the free keyword tool is off because if you go to google and put them in quotes there is a lot more competition then that.
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EdEastman Premium Top 200
Ors why are you putting them in Quotes? When people are doing searches they don't put things in quotes.
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Jazmyn94 Premium
On the wa keyword search tool does any of the number represent the clicks per month? Also what does the last two numbers on the wa chart stand for. One of them says article power and the other ppc?
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ELeslie Premium
Hello Jazmyn, the PPC stands for Pay Per Click.

Regards,

EJ
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JCR3 Premium
Yes, the first column, Searches, represents the amount of times that keyword is searched for in a month. Article power is letting you know how well your pages/posts could potentially rank. and PPC power is letting you know how well that keyword could do with Paid-Per-Click (PPC) advertising. they are both on a scale of 1-10
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Should I make a new email address for my website, particularly to put on my privacy policy page?
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ELeslie Premium
Hello Jonathan, I do not know if it's 'particularly to put on' your PP page, but I know it is needed there. So the answer is still yes either way.

Much success to you.

Regards,

EJ
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SalmaM Premium
I Just did, thought it would be good to keep things separate.
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Do I need to add the kirki plugin?Also,do I activate the exclude pages from navigation or delete that plugin?
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googs Premium
On the certification courses, it covers that. I believe you activate them all. The courses will walk you through everything step by step.
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I saw them but when I tried to go back to find out,I was unable to find that part again..Thank you for helping me..I'm new to all of this so I want to make sure I follow everything and do all of it right.
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ELeslie Premium
Hello Joann, I will answer the second part as I have never heard of the Kirki plugin.

The only page you should be excluding is your Private Policy page. Meaning you do not want it to get indexed by Google, as it has duplicate content in it. You have stated 'pages' here. You do not want your 'pages' excluded from being indexed, just the very opposite. If need be go over that lesson again to be sure you are doing the correct thing and comprehend it.

To exclude that ONE page, ( your PP page), scroll to the bottom of the private policy page and click on the 4 boxes that say ROBOT/S.

That will take care of the exclusion for you.

I hope this help.

Regards,

EJ
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