We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


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2. Set-up your All in One SEO Settings


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uknowx Premium
Hello, I sent message to Kyle but also want to get you guys'opinions!

So I am interested in traveling, and thinking to choose niche related to that. But I am not sure specifically what can be my niche because I simply like posting pictures and write from travelling.

waiting for your comments:)
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I think you can write about different tourist destinations and the activities you can do in those places.
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Jaspar8 Premium
I believe you just answered your own question when you asked your question :)
"specifically what can be my niche because I simply like posting pictures and write from travelling."
Your niche can be about the particular places you like to photograph, why you believe that particular place is good to photograph (reasons), and within that also relates to the places you are travelling to.

Hope that helps or puts some thoughts out there for you

Jason
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boomergp08 Premium
Your niche can be about anything related to traveling. On page 2 of the following tutorial I list several aspects of travel that can be made into niches. And if you maybe interested in another kind of niche, I also offer dozens more like photography, cooking, sports, video games, weight loss, music, and many others.
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PeterMinea Premium
Hello to everyone!

Would it be a good idea if I chose my niche site to be related to PC components (you know, stuff like CPUs, RAM memories, motherboards, disk drives, PSUs, cooling systems, and anything else we can use to build strong PCS)?

I am a programmer who really likes computers, and I am thinking about promoting articles belonging to this kind.

Thanks!
Peter
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Absolutely go for it, I'm on PC gaming
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AJTrimble1 Premium
Of course. If that is what you are passionate about and have experience, that would be a great niche for you. Having said that, think about your niche more as a "topic" and not necessarily about products. Yes, product is important, as the links to it is likely how you will make money; but think of the components you listed more as recommended solutions to problems your readers are experiencing. This will also help when you go to create content for your site as well because you will be writing helpful articles that they are searching for -- the product, then, simply becomes part of the solution presented. Make sense?
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Kyle Premium
Sure, you can definitely head in this direction, just don't go too broad with your niche as you build out your website.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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MartineB Premium
Hello, I have just listened to the video and I think I have messed up. I created a home page which appears ok and that seems to include the post that I created "About Us" (previous tutorial). However, as I had changed the name of this page from "About Me" to then "About my website name" and then finally to "About Us" I seem to have messed up the links perhaps or something. So, in the Recent Posts side bar it has my post title i.e. "About Us" but when clicked it takes me to a blank page. Likewise the top menu has a title "About Us" and this also takes me to a blank page....eek! I did change the permalink on my post.....eek again. Not sure what I have done but a little concerned. Plus, my site was just indexed apparently so I'm wondering whether messing with the pages, posts, links etc means this could be interfered with. Any help is appreciated. Thank you, Martine
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AmberJoyful Premium
I thought this was going to be difficult, but really you just want to pick something you are already passionate about! I went through and built a website about creating passive income, but now I'm going in another direction. I'm excited because even though I don't know much about it, as I learn I can share the information, and in turn I will be providing valuable information to my visitors. Best advice I would give is to just pick something to begin and you always have the ability to start more sites. Once you get down the process from the foundation (beginning, with all the training) the second and so on sites will become easier.
Cheers,
Amber
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Kyle Premium
Yeah, exactly. People have the tendency to make the process of creating a business online much more difficult than it has to be.

Very sound advice here Amber!
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Marclar Premium
Hi all, I have been looking into the keywords training and been experimenting with this cool Jaaxy tool. My question now is following:
* Why would you add only one keyword to your post/page and not 20? Since I would think 20 keywords will generate more traffic then just one.

Regards,
Marc
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Sandy2019 Premium
Hi Marc
Keywords are definitely required for indexing and ratings through Google - You will come to the lessons that explain that using lots of different keywords over and over through you posts and pages to create income or links, rather that constructive and related comment can be unhelpful too ...
So Keywords and Keyword Phrases are a tool - they should be precisely related to the information you are providing and if that is the case then 20 in one will be fine.... Good Luck - Sandy :)
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TheCatherine Premium
Marc the rest of the keywords are called latent semantic keywords and you are correct you cant write an article without using multiple keywords, but there should be only one you are ranking for
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AmberJoyful Premium
That's a great question and the answer is that you don't want to be keyword stuffing. Google doesn't like when websites do that and it makes ranking your article to the relevant section.
My best advice would be to still tackle the low hanging fruit
Keywords with <100 QSR >30 traffic.
Long tail keywords:
"How to make money online with affiliate marketing" rather than
"Make money online"
Targets more than a couple keywords, naturally.
When creating content it's more effective to keep the human element in it. When stuffing your content with many keywords doesn't guarantee any ranking at all, and possibly losing trust while doing it because quantity and quality are applied differently
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