We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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crushingyou Premium
I joined WA a few years back and didn't see any success. Not so much because of the program but my health was an issue. I am new to affiliate marketing but not the concepts. I firmly believe that Clickfunnels can be an integral part of my success. Is that covered in this course? Thank you.
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GordonMcQue Premium
Hi Crushingyou,

I've considered Clickfunnels, but it is quite expensive.

My research advised that it was for people with an already established list, i.e. lots of people to send to.

Gordon
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crushingyou Premium
Thanks Gordon. I appreciate your input.
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Kyle Premium
The funnel "first' approach is setting yourself up for failure, and an expensive failure at that. The reality is that you shouldn't consider "email marketing" (which is what building a funnel is), until you first understand your audience, how to convert them, and you have a solid base of traffic.

I don't recommend worrying about an autoresponder or getting into email marketing until you have a source of traffic no less than 100 clicks per day.

If you focus on email marketing before that, it is far too premature and you will end up spending too much time on managing your list, broadcasts, follow-up sequences, integration into your site, etc...without focusing on the most important thing first. Traffic!
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please i have problems in the Site content tour page and i could not make a progress with my site building because the site content could not bring out a clickable create a new template so as to give me the 3 options i.e About me, privacy policy and affiliates disclosure. please what can i do?
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DianeScorpio Premium
Hi - when you are in Site Content, there is a tab at the top of the page where the templates are found.
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thank you i have searched several times for the tab but i could not find it
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GordonMcQue Premium
Hi Yosorejorin,

Try and take it one step at a time and don't worry about the affiliate disclosure for now

Gordon
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Ramco Premium
Hi Yoso,

1. Go into site content
2. Go to top on right you will see Templates
3. You will see About Me and Privacy page templates
4. those are the only two you need at this stage
5. You do not click on create a new template because those are there in template form for you already.

Hope this helps!
Rami.
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sir, if i delete my current site and start all over again will it make a difference? because i can not find the template at the right top of the of the site content page, may be the page is corrupt
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DianeScorpio Premium
Hi - you don't need to delete your site. Click on Site Content. At the top of the page, you will see your own photo. Above your photo are 3 tabs - My Content, Writing Stats and the third one is Templates.
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GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

Gordon
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JoanCastro Premium
I have a question before I start creating my website. I like the baby niche category which I know it is very popular since I use all the time because I have a daughter. For example if I get this niche i have to chose for example DIAPERING. That would be my niche? Or I have to narrow it down? Like changing table, diaper bags, etc. Thank for the help my friends.
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GordonMcQue Premium
Hi Joan,

No-one could "tell" you what is right for you.

As a grandparent I would suggest breaking it down into stages and have your site titles reflect this, e.g.:-

0-3 mths

3-6 mths

6-9 mths

9-12 mths

12-18 mths

18-24 mths

24 mths +

Fit the requirements and affiliate ops into each title.

Gordon
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i clicked on the site content in order to bring out create a new template which will later bring out 3 options for me i.e About Me, Privacy Policy and Affiliate disclosure) instead, when i clicked on the create a new template it did not bring out any option for me so i could not proceed with my site content writing. so what can i do?
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merlynmac Premium
You should be able to click on Websites > Site Content and then on Templates. There, you should see templates for various options including About Me, etc. Click on that to bring it up and start creating a post.
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GordonMcQue Premium
Hi Detolajorin,

Don't worry about the affiliate disclosure for now

What stage are you at and have you done everything advised already?

Gordon
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GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

Gordon
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i am on lesson 7
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GordonMcQue Premium
On the first Site Content page, can you see the Templates box (it is after the My Content and Writing Stats boxes)?

If you can't see the Templates box, what do you see?

Gordon
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I am working a niche idea, would like a little help. Would knives and blades meaning anything with a blade be a good niche or is that too saturated? I collect blades I think they are cool. Although I like them and use I don't know a lot about them so what kind of content would I be providing about my niche? If that doesn't work I also love everything about the outdoors and all the activities and equipment that goes with it, camping, hiking, mnt biking, longboarding, rock climbing, etc. I have lots of hobbies. Also, I love just designing and developing products in the materials stated in my profile.

Anything will help, any advice?

Thanks
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merlynmac Premium
Any of those can be a great niche. The trick is to be able to produce quality content (articles, reviews, etc.) consistently and build a following of trust. I highly recommend something your both passionate and knowledgeable in. This will make it less like work and more like fun and won't have you doing a lot of research at the beginning, etc.
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