We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


Top Helpers in This Lesson

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SueSundstrom Premium
Is 'personal development' good as a niche or just way too broad? I would write on topics like productivity, mindset, habits, marriage, parenting, faith, finance. I'm confused by the advice to select a product as a niche, as I don't know what I'd narrow in on and how to write endlessly about a product? I love planners and pretty notebooks and any shabby chic home accessory or furniture items. And books. That's all I can think of when it comes to products. 🤔 I would love advice, I'm feeling stuck still!
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JosephRebisz Premium
I actually think it's a good niche. Plenty of room to write about and expand on. You have other good interests as well.
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SueSundstrom Premium
Thank you.
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JosephRebisz Premium
We're here to help:)
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cramervod Premium
You will never find anything for personal development since people don't search for that.

Only bloggers search for that term. Real people have issues that are specific and those are the things to research...

General stuff like mindsets, habits, marriage, counseling will only cause you to struggle.

Think in terms of one issue at a time... What are the painful points of suffering for a segment of the market.

Then locate people who fit your demographics and focus on psychographics.

That group will hold the niche secret because you will learn from them what they have tried, what they know about, and what they would consider trying.

I have seen sites named "online therapy reviews" because the issue is finding the right therapy for a time period at night.
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Ramco Premium
Hi Sue,

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

So it is generally accepted there are 8 segments of personal development. You are going to find it difficult to cover one as I said before within one there can be several areas to cover and expand on within the one let alone the whole.

My 2 cents choose the one you are most interested in and even passionate about that you can write copious amounts on.

Do research with Google about competition in the different segments, searches and copious amounts of key words.

You will then have a much better handle on your direction.

Have fun;

Rami
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DValentine Premium
Sue - you could make rage buggies your niche - (the dot com is available as of the time of me writing this)
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SueSundstrom Premium
Hi! Thanks for zoning in on an interest of mine, great thinking! but what on earth would I write about rage buggies? I just like riding them, I'm not at all interested in how they are made up or different models etc. I'm trying to think of the next 6 months writing about something that will engage me and I will be willing to persist at.
Reply
SueSundstrom Premium
Hi Rami, this is interesting. What are the 8 segments please? Are you suggesting I should focus on one of the 8 segments and write about that?
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Nloewen Premium
Hey Sundstorm..
I see it as an amazing niche..
But you could create a few websites from those ideas, you are having.. Dont make your website to huge of diffrent ideas.. When someone searches something in the internet..
People are looking for more detailed wisdom, wisdom is goold..

So i would suggest you take your time, and think about it a bit deeper which of those ideas that you are having you wanna focus on, with this Website..

for example= Marrige could be its own website .. But you could throw marrige and parenting together.. Which would make it a bigger niche.. And a lot more to write about..

Go details, but dont stress thinking about what to write..
Take your time, and make it simple as if you would talk to any other person..

Best of luck..
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SueSundstrom Premium
Thank you 😘
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Ramco Premium
Hi Sue,

That is exactly what I am saying!!

1. Career/Business
2.Finances and Wealth
3 Friends and Family
4. Fun, Recreation and Entertainment
5. Health and Fitness
6. Love Life
7 Personal / Spiritual Development
8 Physical Environment

The strategy is to take one Segment as you can see there are at least three or 4 inner routes if not more in each segment. So you narrow further. Start with one of those inner and once comfortable with that, take on another as you move along the one segment.

Once you have come to the end of one segment you can move to encompass another segment...if you ever get there...ha ha ;

Rami.
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sregrunified Premium
This info helped alot.. Thank you
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SueSundstrom Premium
Hi Rami, this is great thank you. Where would for eg 'productivity' fit into the 8 and is it a niche? And what about mindset - where do you think that would go?
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Ramco Premium
Hi Frazier,
Your very welcome!!

Rami.
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Ramco Premium
Hi Sue,

Your most welcome!! ;

That is what I meant in my first paragraph in my first reply to you.....

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

Mindset and productivity can go under each one of them and actually do if you want them to. ;

Yes the most obvious for productivity (which can be a niche on its own) is Career/Business only are you not being productive in the least obvious Love life?.(you most certainly are) Mindset transcends over them all too.

I caught something when you were talking about products which you would do well to expunge from your thoughts.... at one stage in the past we differentiated between the two in the modern world there is no differentiation between a product and a service they are both now seen as the same.

Trust you are satisfied with answers!! ha ha ;

Have a good day!!

R.
Reply
SueSundstrom Premium
I will change my thinking on products and services thanks. So productivity could be my niche. How do you prevent boredom from writing about just 1 thing? I crave variety. Am I doomed by my need/desire to learn about different things/topics at once?
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Ramco Premium
Free your mind up Sue,

Turn it on its head how about productivity but encompassing many or indeed over all segments will that not relieve the boredom and satisfy your desire to learn about many things?

It's more about what you can handle....haha ;

R.
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kerrylee58 Premium
I was the same place you are at a week ago, I wanted to pick jewelry but it is such a wide catagory. So I am focusing on gemstones which is store pretty broad, but I intend on using keywords to drive traffic, which is the training I am doing today.
Hope this helps!
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Hi i need some help! In choosing a niche do i understand it correctly that it is a single product? For example if you want to sell Gym equipment on your web site does it mean that you can only sell for example dumbbells and nothing else? Or can i add more niches to my list to be able to cell all types of Gym equipment?
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psalisbury1 Premium
No, you could have Gym equipment as your niche and sell any and all gym equipment.

Phil
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Lebogang22 Premium
No. A niche is your "category". It shouldn't be too broad, but it also shouldn't be too narrow. You want room to expand later on if you so choose.

Fitness is a niche that can cover the direction that you are looking towards.
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Hi Lebogang
Thanks for your quick and helpful answer appreciate it
Reply
Thanks for the quick and helpful answer appreciate it
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psalisbury1 Premium
You are welcome!

Phil
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DValentine Premium
Leon, Hi, here's a few questions that might help - who do you want to sell to? Gyms or people at home?

What type of exercise do people do at home? If they walk a lot then you could look at promoting treadmills or stairmasters or elliptical trainers or Nordic skiing stations etc.

But, I have to say - don't worry about trying to sell anything yet as nobody on the net knows who you are right now, they know nothing about you - so you're going to have to write helpful content that makes people go 'Oh, OK, Leon knows his stuff, if he says this product is good for walkers, I'll take a look at it'

This build up of trust is going to take time and content - depending on how hard you work at this you might be getting steady traffic in 3-6 months.

Once you have the traffic then you can start looking for affiliate programs.
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Hi DValentine
Thanks for your input i appreciate it. I have clarity now and can move on creating my website.
Thanks
Leon
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Hello! If you are not a premium member of affiliate marketing right now can you still make your own website, create your niche and make money off of it? Also what's the difference between a non premium member making a website and creating a niche, and a premium member doing the same? (P.S I am interested in becoming a premium member once I gain a steady income stream because I have low cash reserves)
Reply
DianeScorpio Premium
Hi - you can still build your website, add content to it, and apply to join affiliate programs. However, you are limited to the first 10 lessons of each of the 2 training courses, and after 7 days you won't be able to communicate with anyone here or ask questions if you get stuck.

This is not a get rich quick scheme, you are building a genuine online business for the future. You are unlikely to make any money for at least 3 months, and more realistically it will be 6 months.
Reply
Ramco Premium
Hi,
It has been known to happen only very rare on the first parts of your question.

The difference is huge..the free membership is really designed for you to come to a conclusion about whether this is for you or not.

This platform is to teach you how to build a website and the skills and knowledge to form it into a long term business.

This is no get rich scheme or scam you are going to need all the extra services, platform knowledge base and knowledgeable community with expertise which the premium membership provides to stand a good chance of building a solid foundation.

Rami
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timtim20 Premium
Great advice!
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Goganmweb Premium
great advice thanks Rami
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Ramco Premium
Thank you Codrea and your welcome!! ;

Rami
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Ramco Premium
Your very welcome Gogan! ;

R.
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drcharles666 Premium
In my kw research, I have had found some KW's that had "Avg" in the three and sometimes four-digit range and with good "QSR" and "SEO". In our training, we are told to look for "Avg" above 30 but four or five digits?? " That whats seems like a
perfect storm but I am cautious. Should I go for it or stay away from those high numbers?
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DianeScorpio Premium
Hi - what is the QSR score? That should ideally be under 50.
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drcharles666 Premium
Per the training here at WA the QSI should be under 100
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DianeScorpio Premium
Hi - yes, I did say "ideally", as obviously the lower the score, the less competition there is. I typically try and find under 50 QSR, particularly if it is for one of my newer sites that may have less than 25 posts. Once my site is more established, I am happy to try keywords with a score between 50 and 100.
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drcharles666 Premium
Thanks for that. Now, what about the 3 and 4 digital "Avg?"
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