Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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MAshiyanbi Premium
I have had a website before and did not follow through with it how would I transfer it if the subscription is not active, or would it be the best thing to start over?
keishalina9 Premium
hey hi Mary --- good question and all questions are good ones here!

Of course, it's really up to you as the business owner -- keeping in mind that Wealthy Affiliate uses WordPress as the content management system -- it would be advisable then if your existing site was already built on WordPress ... and here's a post that you hopefully may find helpful for you .... all the best ... :)
tommyleekidd Premium
I believe you can transfer your domain to WA.
MAshiyanbi Premium
keishalina9 Thank you so much for the information and advice.
I sincerely wish all the best for you!
keishalina9 Premium
.... and also for you! ... cheerio ... ⚡️😊⚡️ .... !
I'm not quite sure about my niche because I'm interested in multiple things, such as, fitness, healthy diet, health and wellness and my favorite "travel". I'm thinking maybe I can start with "how to make money through affiliate marketing when you are traveling?" The content I share will be "what is affiliate marketing", "how it works", "traveling also makes money", how's that sound? Thanks for all your opinions!!
Ramco Premium
Hi Katherine,

It really doesn't matter how many niches you have or in what sector they are in.

What is important is that you select one which you enjoy as you require content to attract an audience and you have to keep writing content about it so your best selection is something you are able to write copious amounts about!

Here is Kyle's Stock answer which you may find helpful!

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience.

Rami. ;
Ramco Premium
Once you have mastered one you can move to others and as many as your capabilities can handle ;

P.S. A thousand mile journey starts with one step! ;)
OMG that question is really helpful! The first thing coming up my is "earn money online and make money wherever they are"
The "how to make money through affiliate marketing when you're traveling" sounds great. All the best 😊👍
Ramco Premium
Yes Katherine,

You will do that after you've put in the hard work required to build a business and that's any business! ; Just know this is not a get rich quick scam! It is a genuine build a business from ground up. If you successfully do that the model allows you to be anywhere in the world to operate that business. Even on a beach sipping a Mojito! lols ;
AlamJahngir Premium
I think, you can choose "fitness" & "travel" niche. Because both niche most of the popular in this time.
Ramco Premium
Alam, Those have been popular throughout the ages!

Rami. :
Ramco Premium
Your very welcome Katherine!

Rami. ;
I think you are like me
boomergp08 Premium
One thing to remember Katherine is that most affiliate marketers have more than one affiliate marketing website. Once you spend the months it will take to get one website up and running smoothly, you can then start another.

I started here at WA back in 2013 and had several different niches I wanted to do, a couple were the same as yours. So I chose my favorite first. I knew that starting only one website at a time was best because of how much time must be devoted to the one.

Then once that was done and I had a better understanding of how affiliate marketing worked through experience, I did a how to make money online website. It is best to create websites you are knowledgeable in so you can be convincing in your content.

I would recommend that you do not combine traveling and making money in affiliate marketing. Those are two separate niches and it will be very difficult to rank that website on Google because they are two competing niches.

If travel is your favorite then do that niche. Just remember to narrow that down to something specific within the broad niche of travel. I have given many travel niche ideas at the link below along with dozens of other narrowed down niches.
thank you so much! Let's working hard together on WA!
I got it. I just finished reading all of your article about "what is a Niche". Maybe I will start doing affiliate marketing first because so far I don't get that much money to travel around too often LOL. So maybe it is better to start from affiliate marketing first? Thank you for you sincere reply!
boomergp08 Premium
Are you making much money in affiliate marketing now? If not, how can you effectively promote that niche?

You do not have to be getting paid to travel in order to make money in the travel niche. For example...

If you like traveling on short quick trips you could create a website promoting the benefits of Airbnb and then become their affiliate.

You could create a website on the different types of carry-on luggage or a website promoting best tourist beaches.
Not yet, I'm just a new starter in affiliate marketing...

I got it. Providing certain type of information such as hotel, transportation, or the best travel alone countries(something like this) will be better and also without paid. Is that correct?
Okie dokie
Todatem1 Premium
Exactly right every journey starts with one step.
Todatem1 Premium
So true to be the master of your own.
boomergp08 Premium
Yes. That is correct.
gmarwatson Premium
The “niche” I was a professional Photographer for 40 years so my natural “niche” would be photography however it is very broad. So should I pick one segment like lighting of different types of photography or landscape or cameras/equipment to build with. Or Would a site like Photo Sense that would list and talk about all the different was to earn money be a good “niche”?
keishalina9 Premium
hey hi Gene -- sounds good to me!

With your extensive background in photography and likely with so many choice niche(s) to select from --- suggest whichever you decide to work on first as your first niche, ensure that it is one that you are truly interested in enough to want to write about / blog on in-depth over an extensive period of time to scale your new on-line biz to Success!

Perhaps answering a phrase like:

"I want to help people with ........................... by offering suitable solutions that will make them happy!"
... (and as your eventual satisfied repeat customers over the longer-term, hopefully!)

All the very best to you, cheerio ... :)
gmarwatson Premium
Keishalina9, thanks for your take on the subject, I understand and that is good advice to take one of the many photography niches and make that my first site build it with lots of content get followers add products to sell and then build the next niche.

Thanks again for your help.
keishalina9 Premium
... you've got this! ... you're most welcome -- glad to be of help! ..
HV18 Premium
Hello everyone!
I'd like to receive suggestions from the vastly experienced community here regarding the selection of niche.

1) The niche which I have in mind is kinda broad - running. I neither have a considerable amount of experience with it nor lot of related knowledge but I'm certainly interested in it. The niche is already heavily saturated. So should I choose a narrow segment within running or just start with running as a whole?

2) Is it advisable to pursue both running and the affiliate bootcamp simultaneously?

Thank you!
keishalina9 Premium
hey hi Harshith & welcome to Wealthy Affiliate Premium!

Running is a pretty broad niche and as you've just mentioned 'already heavily saturated.' ...Suggest if you love this topic and feel you can write on it / blog about it in-depth over an extensive period of time to scale your biz..... yes, need to focus and narrow it something like: running shoes, running tees, running sweatbands, or a 'narrow segment within running' as you've said ...

And if this is your very first endeavour in building a website with WordPress -- it is recommended you work and build your first niche site and once it's scaled with revenue to your satisfaction, then do the next ....

All the best to you for every success, cheerio ... :)
TheCatherine Premium
First of all, what does a saturated niche mean and how do you know whether it is or not. To start choose a narrow aspect such as Winter running shoes, or running in Snow or any aspect. Write until you have finished that aspect and then another This web site creation is easier if its something you are really interested in
HV18 Premium
Thanks a lot! But I feel like when choosing a narrower segment, I won't be able to write for an extended period of time. I'm sticking to running for now and I'll figure out things eventually.
Hello again everyone!

I just finished Lesson 3, choosing my niche and thank god for these videos. So simple and gets me so motivated!

There are three things that I would like to try.

1. Writing\Mental health

This niche would be focused on people with mental health illnesses and perhaps some knowledge for those who want to be more informed. My main thing would be anxiety and depression. For the affiliate marketing side, there are items like weighted blankets that assist people who are anxious, stress balls (but really sturdy ones, and cheaper online therapy sessions.) Just to name a few.

Thoughts on that?

2. This one I am super excited about because it's me.

I love shirts which have pictures of things like gaming characters, anime characters. superheroes, popular television shows.

Pictures of these kinds of things on a variety of objects, I just spaz out over.

I also love toys, I'm 33-years old and I still love toys, comics and cartoons. You can get some fantastic figurines or models like the Back to the Future car online. I want it so badly!

Gaming, finding cheaper games second hand or new for people to buy and finding game figurines or movie figurines at a reasonable price.

Thoughts on that?

3. Photography

I am still new to the world of photography. I have been doing it for about a year now. I don't have current equipment. I use two cameras. A Canon Coolpix L330 and my Samsung J6. The photo's I have taken with these have been allowed on various stock photo sites so I can't be that bad.

I'm not sure exactly what I want to do with this? I would like to be able to try out lenses on a smartphone and recommend the ones that legitly work at a reasonable price, sell my photo's on this site as well and perhaps market the equipment I am using and want to use in future.

Thoughts on that?

Thank you again for reading my essay! :-)
Much love to you all!
Jennifervalv Premium
I think mental health is a good one you just have to narrow it down a little bit. There are many mental health issues out there. Photography is a good one to
Thanks for the comment, Jen. I appreciate it. I'm not sure how to narrow mental health down more, to be honest. I'll have to think about that a bit more I guess. So, no thoughts on the gaming\geek one? I know that it is a tough market to crack but I am into it.
DianeScorpio Premium
Hi - all three are excellent choices. Just be aware that health and wellness is one of the top three niches and therefore the most competitive.

Gaming and geeky stuff will be lots of fun. Just watch that any images you use have to be copyright-free, which can be difficult to find with well-known characters.
Thanks Diane. Yeah, I know that the copy-right thing could be a problem, however, I see places that sell these things legitly like Mantality, wish etc. so I'm hoping it will be ok
Calvinator63 Premium
Hi Ryan,

Sounds to me that you are pretty widespread in the diversity of your niches I would suggest that you sit down and figure out which you are most interested in and grow with it.

You can always move on to the other niches later if you find time to do so because most affiliate marketers don't stick to just one niche (unless it becomes an obsession :-D).

For most, the more streams of income you have, the better you can adapt to market changes and other aspects of the business model as they happen and occur.

Just from the way you wrote your question, I would think your biggest passion in number two (you wrote double the material on the niche than the other two combined) that tells me where your passion is.

Try to narrow that niche down as much as possible to start off with. Remember, you can always expand out, if you decide to. But it is hard to decrease the focus of a niche after the start of the website

Once you pick a domain name on a private URL and purchase it you can not change it. If you decide later you don't like it, then you have to buy a different one if you want to change it. However, on the subdomains, it is completely different.

Since a starter member is offered two subdomains; you can just simply delete one name and create another subdomain name for free - 2 free with a starter membership (but remember free websites only last for 6 months if you remain a starter member.

But if you can have them forever if you go premium, and you can also convert them to a private domain once you go premium (if you decide to go that route) by a simple click of a button!

I hope this helps you out some,
Wow, Calvin,

Thank you so much for the in-depth post!

I have been thinking about it and I always come back to what I felt when I wrote down option 2 and I think I should go that route. I felt more energized about this option.

I do still want to do the mental health one as well however, I feel should start with this one first.

I think I am going to narrow it down to one item then. I love shirts with characters however I love figurines as well and I think I will start there.

Start off with just finding great figurines and writing about them or writing about the figurines I still have.
Calvinator63 Premium

To help you narrow it down some you could go into:

1. Different company's figurines like: DC, Marvel, or Upper Deck.
2. Different gaming systems figurines like: Z-man games, Score, or GMT Games.
3. Different styles of games like: card, computer, board, or role-playing.

Even though this niche can be very competitive if you narrow it down enough (which will also leave plenty of growth space if needed later on) it will ease the competition that you will be up against.

And if you ever need any help I will be more than willing to give you some assistance ==> Just shout me a PM!

You're awesome man, thanks :-) I definitely will!
AnhVu6 Premium
You are creative. Good luck with whatever direction you choose!