Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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JennMarie73 Premium
I'm completely new to this online world and not so great at marketing is it better I start with a free account first and then upgraded to a premium account later after I've learned a few things? I don't want to overwhelm myself because if I do that I won't continue on because I'll be frustrated and overwhelmed
DianeScorpio Premium
Hi - yes, of course, you can stay as a free starter member for as long as you want, but do be aware that after 7 days you lose all communication here, so you won't be able to ask questions if you get stuck.
Jaz333 Premium
The training is set up in a way that allows you to go at your own pace so you never need to feel overwhelmed. You can also go back to any lesson for review if need be.

If you ever feel like the training hasn't fully explained a subject, you can use the grey search bar at the top to look for more information and supplementary training.

Definitely ask questions when you have them! The community here is super helpful. Like Diane said though, you will lose the ability to communicate in 7 days if you have not yet upgraded to premium.

Good luck, Shannon
JennMarie73 Premium
Yes I noticed that. I just have a tendency to jump to soon into things especially new things and things I don't know much about
JennMarie73 Premium
Thank you. I'll probably end up upgrading before the day is over. LOL. I tend to also get nervous that I will miss some important information if I don't act now but in this case it would be beneficial to me and not just someone looking to get more money from me
Jaz333 Premium
I upgraded on my 7th day and I have never regretted it. I later went yearly so I wouldn't have to worry about that monthly payment.

They actually just started a deal on the yearly membership today! It runs through May 11th. If you upgrade to yearly premium before that day you will get the lowest possible membership fee locked in for life ;)
JennMarie73 Premium
I just upgraded a few minutes ago. LOL. I knew I wasn't going to be able to leave any valuable information on table especially when it's being offered to me. I did monthly. I can't afford the yearly right now but I will in the near future
Jaz333 Premium
That is exactly what I did for about the first 9 months I was here. When their Black Friday deal came up I went with it :)
sdawson Premium
Yes, you can upgrade later, but if you take the current $299/year MAY special, you save significant money. upgrading later will cost you much more. Another thought is if you pay the $299/year now and lock that price in, you have an entire year to take your time learning at a cheaper rate without worrying about a monthly payment. Your average monthly payment will be only $25 and it will be already paid for the year.
DianneSaw Premium
just a question, if you are going to have more than one niche, does it need to be in one category? like for example my niche is a bracelet for women and I have a couple of other niche does it need to be other jewelry niche? or I have to build another one for a different category?

thank you.
cbmercado Premium
Your niches can be totally separate or related. It's up to you. You should build a separate website for each niche. That's my take.
Jewelia Premium
Hi Dianne,

Start with one narrow niche and develop it until it gets you good traffic. Then, if you are going to promote, let's say, earrings then you can add it to the same website (broaden your niche because these goods are related and the same targeted audience that is interested in the bracelets could be interested in earrings). You can assign earrings to a different category depending on your classification.

But, if you are going to a completely different niche, let's say, skincare, then create a second website for it.

Good luck,

~ Julia
RinaNZ Premium
Hi Dianne

Great question! If the second niche is related to womens bracelets and includes say scarves and womens clutch bags then the niche is actually as in womens fashion accessories.

If the second niche has no relation to womens bracelets, say bambillo pillows, then having a second niche website for that makes sence.

But it's better to stick with one niche website and put your effort into building that out first, and once you get some experience behind you then it's fine to scale up and consider a second niche website.

How is the training going? Let me know if you want help with that!

DianneSaw Premium
thank you Julia. noted.
DianneSaw Premium
Hello Rina,

Thank you kindly for your reply. So far so good with baby in my hand. Multitasking as much as I can and if baby is asleep I can focus more. taking notes as well on the training. I am glad that everyone is ready to help and clarify the steps. I must say this is so far the simplest step by step training. easy to follow.

and oh, will let you know if I have more questions along the way.

EuphemiaD2 Premium
Hello I need your help How do I edit on my website I realized that I made few mistakes on my About Me post and Privacy Policy page Secondly my SEO plugin is showing a lot of comments about recent events is it alright or I made another blunder. Please assist.
EliseTAG Premium
To edit your post, go to SiteContent. If you wrote your article there. So go to Websites (menu on the left) and you'll see SiteContent, then click on the post you want to edit and you'll see a button to edit here.

If you didn't use SiteContent, just go to the back office of your WordPress and click on posts on the left menu.
EuphemiaD2 Premium
Hello Elise Thanks for your assistance
SueSundstrom Premium
Is 'personal development' good as a niche or just way too broad? I would write on topics like productivity, mindset, habits, marriage, parenting, faith, finance. I'm confused by the advice to select a product as a niche, as I don't know what I'd narrow in on and how to write endlessly about a product? I love planners and pretty notebooks and any shabby chic home accessory or furniture items. And books. That's all I can think of when it comes to products. 🤔 I would love advice, I'm feeling stuck still!
JosephRebisz Premium
I actually think it's a good niche. Plenty of room to write about and expand on. You have other good interests as well.
SueSundstrom Premium
Thank you.
JosephRebisz Premium
We're here to help:)
cramervod Premium
You will never find anything for personal development since people don't search for that.

Only bloggers search for that term. Real people have issues that are specific and those are the things to research...

General stuff like mindsets, habits, marriage, counseling will only cause you to struggle.

Think in terms of one issue at a time... What are the painful points of suffering for a segment of the market.

Then locate people who fit your demographics and focus on psychographics.

That group will hold the niche secret because you will learn from them what they have tried, what they know about, and what they would consider trying.

I have seen sites named "online therapy reviews" because the issue is finding the right therapy for a time period at night.
Ramco Premium
Hi Sue,

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

So it is generally accepted there are 8 segments of personal development. You are going to find it difficult to cover one as I said before within one there can be several areas to cover and expand on within the one let alone the whole.

My 2 cents choose the one you are most interested in and even passionate about that you can write copious amounts on.

Do research with Google about competition in the different segments, searches and copious amounts of key words.

You will then have a much better handle on your direction.

Have fun;

DValentine Premium
Sue - you could make rage buggies your niche - (the dot com is available as of the time of me writing this)
SueSundstrom Premium
Hi! Thanks for zoning in on an interest of mine, great thinking! but what on earth would I write about rage buggies? I just like riding them, I'm not at all interested in how they are made up or different models etc. I'm trying to think of the next 6 months writing about something that will engage me and I will be willing to persist at.
SueSundstrom Premium
Hi Rami, this is interesting. What are the 8 segments please? Are you suggesting I should focus on one of the 8 segments and write about that?
Nloewen Premium
Hey Sundstorm..
I see it as an amazing niche..
But you could create a few websites from those ideas, you are having.. Dont make your website to huge of diffrent ideas.. When someone searches something in the internet..
People are looking for more detailed wisdom, wisdom is goold..

So i would suggest you take your time, and think about it a bit deeper which of those ideas that you are having you wanna focus on, with this Website..

for example= Marrige could be its own website .. But you could throw marrige and parenting together.. Which would make it a bigger niche.. And a lot more to write about..

Go details, but dont stress thinking about what to write..
Take your time, and make it simple as if you would talk to any other person..

Best of luck..
SueSundstrom Premium
Thank you 😘
Ramco Premium
Hi Sue,

That is exactly what I am saying!!

1. Career/Business
2.Finances and Wealth
3 Friends and Family
4. Fun, Recreation and Entertainment
5. Health and Fitness
6. Love Life
7 Personal / Spiritual Development
8 Physical Environment

The strategy is to take one Segment as you can see there are at least three or 4 inner routes if not more in each segment. So you narrow further. Start with one of those inner and once comfortable with that, take on another as you move along the one segment.

Once you have come to the end of one segment you can move to encompass another segment...if you ever get there...ha ha ;

sregrunified Premium
This info helped alot.. Thank you
SueSundstrom Premium
Hi Rami, this is great thank you. Where would for eg 'productivity' fit into the 8 and is it a niche? And what about mindset - where do you think that would go?
Ramco Premium
Hi Frazier,
Your very welcome!!

Ramco Premium
Hi Sue,

Your most welcome!! ;

That is what I meant in my first paragraph in my first reply to you.....

Personal development is not a niche it is actually a massive category that encompasses all kinds of topics and niches inside itself which makes it a bit more difficult to narrow.

Mindset and productivity can go under each one of them and actually do if you want them to. ;

Yes the most obvious for productivity (which can be a niche on its own) is Career/Business only are you not being productive in the least obvious Love life?.(you most certainly are) Mindset transcends over them all too.

I caught something when you were talking about products which you would do well to expunge from your thoughts.... at one stage in the past we differentiated between the two in the modern world there is no differentiation between a product and a service they are both now seen as the same.

Trust you are satisfied with answers!! ha ha ;

Have a good day!!

SueSundstrom Premium
I will change my thinking on products and services thanks. So productivity could be my niche. How do you prevent boredom from writing about just 1 thing? I crave variety. Am I doomed by my need/desire to learn about different things/topics at once?
Ramco Premium
Free your mind up Sue,

Turn it on its head how about productivity but encompassing many or indeed over all segments will that not relieve the boredom and satisfy your desire to learn about many things?

It's more about what you can handle....haha ;

kerrylee58 Premium
I was the same place you are at a week ago, I wanted to pick jewelry but it is such a wide catagory. So I am focusing on gemstones which is store pretty broad, but I intend on using keywords to drive traffic, which is the training I am doing today.
Hope this helps!