Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
Bubbakools Premium
I have completed the first lesson of 10 in the getting started phase. I have tried "continue training" and "Training" icons
to continue; however, nothing then happens. I am blocked
maybe ignored is a better word. It appears that in order to continue I will need some help. Thank you!
DianeScorpio Premium
Hi - have you done the 3 tasks in lesson one, and ticked the boxes to confirm this?
Bubbakools Premium
Hi Diane,
I only had 2 boxes checked, did not realize lessons would not proceed otherwise. Thanks! Wayne
THodkinson Premium
Hi can anyone help with regards to adding a widget to my side bar menu, every time I select Home, About Me and privacy policy they always appear on the side bar and I don't want the privacy policy on the side. It keeps happening every time I select top Navigation?
KerryRoddy Premium
@THodkinson it's in your theme settings. You can take those out easily. What theme are you using?
THodkinson Premium
I think it's Beautiplus.
AbieAJ Premium
Hi, you may have pages / posts widget in your sidebar. However you can go to Appearance --> Menus and arrange your primary menu.

Appearance --> Widgets to remove them from Sidebar.

Tested theme (see image)
THodkinson Premium
I'm in my menu settings I have menu name = Top Navigation
Then drop downs = Home
= About Me
= Privacy Policy
Which is fine, but when I go to the widgets and put my info in for the side bar it asks for the title I want e.g. recent posts then it says select menu only one available is Top Navigation and I think it's linking it with the top names in the menu settings?
AbieAJ Premium
Just added a top navigation in my sidebar and gave me no value, because I have not created it in Appearance --> Menus which I believe may be that's what confusing you.

By default, home, about and privacy going in primary menu, images above comment.

And search posts, comments in sidebar.

You can also go to Appearance --> Customize, Choose Menus and build it from there
AparnaBansal Premium
Just go to Appearance >Widgets.
Open up Widgets.
On the right, under Sidebar, remove whatever u dont want there.

It's simple really.
THodkinson Premium
All I have done is copied Kyle in the training and upto the appearance > menu's is fine. Then when I go to widgets it automatically places the top menu on the side like for like I don't see any other options?
THodkinson Premium
I have already done that removed everything and started again but when I put my new headings in the side bar widgets and press save it keeps putting my privacy policy on the side aswell as the top?
AbieAJ Premium
In your Widgets, you can expand any element and click delete bottom left corner.

Likewise, add anything else by dragging them from the left menu to whichever widget you want.

Your theme has one sidebar and 4 footers.
THodkinson Premium
I've done it ✔ hooray I'm really hard work I know thank you so much everyone much appreciated was about to give up then
The niche I chose to write about is paranormal experiences. This is the first thing that came to my mind and what I would really love to be researching and writing about. However, it came to me that this niche is something that may be hard to monetize. How can I get an affiliate with paranormal stories?
KerryRoddy Premium
You can be a bookshop, there are loads of books on the subject.

I Googled this "getaway breaks affiliate programs" research towns famous for ghosts and promote hotel stays and walks.
Thank you so much!

Can you share with me a website of such so I can take a look?
Uchembah Premium
just google paranormal+affiliate program and you will be surprised how many hits...
KerryRoddy Premium
@deokillua My site is still closed to search engines while I collect a stash of blogs and populate the shop. Not all the links are directed correctly so don't test those :) Just general interest, visual appeal and is it readable and easy to navigate?

Thank you :)
Im not sure if this message is going public.

so im looking for feed back about a niche im thinking about.
Hiking and treking equipment for those on a budget.

Everything from backpacks to tents an cook systems.

is it a vaiable niche?
should i narrow it down?

JohnJStanley Premium
Sounds like a good niche.
Are you passionate about it?
I suggest you look on Google at a few websites in that niche and do a few different searches. You want to see if there are any small websites in the SERP's of page 1-2 of Google. If it is ONLY big authority websites that you can see, then it's harder for you to outrank those. Big Authority might include IREI in USA, Kathmandu, Mountain Designs in Australia
But try this for a few (>5) search phrases for products or searches in that niche that you think people would be looking for.

But otherwise, if you're passionate about this, it sounds good.
JKulk1 Premium
It's a great niche, if you discuss camping areas you could do reviews on cabin and camping accommodation as well. Jim
KerryRoddy Premium
I think it's narrow enough. I like that one.
That niche Is never going to die and it’s very good the only thing is that I personally think that because of COVID-19 situation and all it might be a little bit harder at the moment
I'm sure that's quite true world wide, it's a little bit the opposite here in Finland.

Very many people here are escaping the outdoors the forrest and wilderness places.

However with the language barrier I've no idea how to reach this limited audience.
That’s good for you should go for it than after all soon or late it will change world wide as well i.and about the narrowing as long as it’s connected directly to your niche it will be ok
I would like to help you but unfortunately I’m just starting my self and I’m not informed enough yet
G'day Jim thanks for the feedback.
it's probably obvious i'm new here.
Having looked at your profile and bio I'd really like to hear about your time and experience here at Wealthy Affiliates.

All the best

Mijoru Premium
Isn't it bad if the traffic is low too?
The rule says that your keyword search should have an AVG over 30, and a QSR less than 100.
When I find keywords that meet that criteria; the traffic is often really low.
For example; if the traffic is 7; wouldn't that mean only 7 people a month would visit your site?
leoemery Premium
That is true - but the thing to remember is that it all adds to the overall total of your traffic.

Organic traffic is a long game.

I have no hesitations using a keyword with lower traffic numbers.
Mijoru Premium
Thank you.

I appreciate the help.
leoemery Premium
You're welcome
AparnaBansal Premium
Yes only 7, that too if u are on the first page of google
KerryRoddy Premium
That's just in the beginning, for new sites that are still getting indexed. After a few months you can go for a higher QSR.