Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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Recent messages
Hi there, so regarding the money making opportunity as an affiliate- in reference to the snack helmet, the gentleman created a website for a popular product that is already on sale and just created links on his page as to where to purchase i.e amazon ebay etc. Then receives commission for each sale?
I just want to know that i am understanding correctly?
a1jonuk1 Premium
Yes, that is what Affiliate Marketing is all about , you send visitors to your website to the company you are an affiliate for and in return they pay you a commission.
Brilliant!Super simple!:)Thanks so much for the response!
I think your on the right path @jacqua
Geografical Premium
Hello all,
As a premium member and pretty slow beginning, how doea one invite another person to view the opportunity I am undergoing. I'm pretty much stuck on getting a niche and keep hitting a brick wall every time I get back into the program.
I understand what the process is but cannot for the life of me, pick a bloody niche.
megawinner Premium
Hi George,

I recommend Affiliate Bootcamp. As I feel you wanted to help others to see this WA platform. This will help you as well as how to get people to see this site.
You could see this on the left side of your screen, click Training, you will see there the Affiliate Bootcamp.


a1jonuk1 Premium
I would second Florentino's reply there, Affiliate Bootcamp goes into much more detailed training.
GiniB Premium
What's your favorite thing to do? FIRST ANSWER!
Geografical Premium
Hello Florentino,
many thanks for your input and much appreciated. I initially started on the Certification program until the niche section, then switched to Bootcamp but was somewhat confused at the same area. Is it my understanding that I should place WA in the niche segment, if so Ill continue the training with more confidence.
Cheers Georg
Geografical Premium
Thanks mate, you pretty much hit the nail on the head.
Geografical Premium
many thanks for your suggestion and all the best,
Cheers, Georg
Geografical Premium
Hi Gini,
Thanks for your help, I'll work on that.
AnEnglishman Premium
Question on Amazon Affiliates if I may - I have set one up on travel accessories, creams, protection, sunglass' , you get my drift - I 'thought' of starting with a FB page, which I've started on -however, as its broad brush , I thought of adding PAGES rather than individual items - does this WORK and how do I get the required codes and how to input to FB - any thoughts, gratefully received.
Thanks for your time in reading this, appreciate your input
EmakAmelia Premium

Once you are an Amazon Associate or once you have applied to another affiliate programs, you'll get an affiliate link that you can copy paste to promote products related to your niche. Make sure you read their Terms and Conditions first.

Hope it helps,
PCohen1 Premium
Good morning WA world.
Hope you are all safe and well.
Early morning conundrums!
My site is .com I am registered as an Amazon associate at but I am from the UK and I live in Spain, Hopefully driving traffic to my site from those 2 countries also.
Do I need to set up Amazon stores in Spain and UK and then link them? or just stay on
DianeScorpio Premium
Hi - you need to join the respective Amazon programs for each country you are interested in. You can then make use of Amazon's own tool called OneLink. This will detect where your customer is from and send them to their correct Amazon site. If you don't join these other programs, then you will only get a commission from a customer who purchases through Amazon .com.

However, Amazon has a target of 3 sales in 180 days. This has to be achieved with each country you join. This is difficult to achieve until you are getting a lot of traffic.
PCohen1 Premium
Thanks Diane.
I knew I could rely on you for the answer!!
Take care.
TTutzinger91 Premium
I have a few questions regarding creating a site without being a Premier. Would it be possible to change the name of the website due to naming preferences? We only have access to one template without the Premium and if I had the Premium can the template be changed?

megawinner Premium
Hi! You have siterubix. You can create a domain name, for example, jumpsuit.sterubixcom if you want to sell jumpsuits. If you become a Premium member, you would have opportunities to have more siterubix . You might also want to buy one domain for yourself (that is without siterubix). You can name each one of them anything you fancy. And you cannot change their names, all of them once they are registered. Cheers! 😎👍🏆🥉🥈💲

Jewelia Premium
Hi Thomas,

The domain name cannot be changed. The title of a website can be modified at any time. Don't confuse the two. I'm not sure which one you called "the name of the website" in your question.

As a free member, if you changed your mind later about the domain name you chose, you can delete this website (assuming there is no content yet) and build another one with the new domain name.
When you become a Premium member and decide to buy your own domain name, should you change your mind later, you'd have to buy a new domain name (about $14/year).

You'd be able to change your site's theme once you become a Premium... I do recommend to back up your website before you change the theme.

~ Juia