Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
I'm not ready to take on another cost just yet to improve my site. Can I create content for my site before I register for another monthly bill? I have student loans, mortgage, car payment, insurance, utilities, etc. I want to create content first to see if I have what it takes with the information I've gathered so far. I feel like it's pressure to get the upgrade. In the Jaxxy the keywords were blocked out. Let me develop content for this site and create menu items to see if I've learned anything from the videos. I need time to decide to manage another monthly bill.
Jewelia Premium
Are you talking about an upgrade to Premium Membership? You can upgrade at any time when you're ready. However, the Starter membership is limited in resources (not in time, though). You can still work on your content, but you only have 10 free lessons in the Online Entrepreneur Certification course and 30 free Jaaxy searches for free. The only "pressure" is that you are receiving a $30 discount for the first month if you upgrade rather sooner than later. Other than that, nobody pressures you.
Calvinator63 Premium
HI Elvie,

Many Affiliate marketers have bills just like the ones you have listed. It is not uncommon in today's society to have a debt burden. If you are serious about giving this an honest try then you will become creative and figure out a way to make it possible!

You can remain a free starter member and start-up two different free subdomain websites to see if you can earn money by doing Affiliate Marketing.

However, after 6 months if you do not go premium you will lose those free websites and their content, so in reality, the only thing you have to lose would be your time.

By not going premium it will take much more effort to find out how to do certain aspects of the business model on your own through the search engines. Because the training as a free member is limited to only the first level in either training modular.

One of the biggest advantages in going premium is that you open the flood gates (literally) to so much more training that will help you succeed. WA can show you the way, but it will still take your hard work and efforts to make it happen!

The choice is yours,
Jewelia Premium
Calvin, this is the first time I hear that the Starter membership is limited to 6 months... Where did you find such information?

Thank you,

~ Julia.
Calvinator63 Premium
Hi Julia,

I am sorry but you read that wrong the free website(s) is/are limited to 6 months now (as of about 4 months ago).

The starter membership (as far as I know) is as long as they want to remain a free member (Might want to check with Kyle to see if they have not changed that also).

Jewelia Premium
No, I understood perfectly what you were saying, but limiting free websites to 6 months is the same as limiting Starter membership to this period because there is nothing else to do if one can't work on his/her site. I'm sorry, but I question whether this information being correct. Could you please point out the source of it?

Thank you,

~ Julia
Calvinator63 Premium
No limiting free websites is just that, limiting the use of the free website to 6 months. It does not, however, limit the free membership.

As far as I know, you can remain a free member for an unlimited amount of time. Now, if you can start another free website after the first expires (I Do Not Know) this is another issue that you might ask Kyle about also.

As I said this information was provided by Kyle.

He has mentioned this often in live chat, so if you doubt this as being true. Please, by all means, to assure your doubtfulness contact, Kyle, to confirm this to be true.

Jewelia Premium
You might be correct if a free website stays inactive (no new posts) for 6 months. But if a person works on his/her site, it can't be true. Otherwise, it would be specified in the Membership Comparison chart, but it's not - I just checked.
Calvinator63 Premium
As I stated, check with Kyle to confirm or deny.
Jewelia Premium
I will. Thank you.
Thank you for making it plain. I'll consider what you said. Thank you.
kjkerr Premium
Moving at a fast pace here. Completed watching the video for lesson three on niches. The question is this... What do you do if you have created a product that is general in its appeal? Specifically, this has always troubled me as an author. My latest book is designed to "Enlighten, enrich, and encourage people along the journey of life." However, every marketing guru says to "niche down." How do you find a niche target audience for a generalized book without going back to page one and re-writing the book? Do you forever try to market to niche audience after niche audience in the hope that you will find a group that responds?
megawinner Premium
Hi, Kenneth! I am delighted to meet you.

I go by my passion. As a rule, (at least for me) there will always be people who would be looking for similar passion like yours and mine. The bottom line is the content, its quality, relevance, and value. It should have proper references and useful data. And it must be engaging. What about you?


kjkerr Premium
Hello Florentino. Good to meet you also, and I appreciate your feedback to my couple of questions so far. I will follow you, and look forward to both learning from you, and perhaps contributing value to your life in return. I am sure in the process we shall find ourselves engaging in some interesting discussions. May we then encourage people with our collective and individual insights, and our writings. Regards, Kenneth.
PawSimon1 Premium
Hi Kjkerr,
I would like to read your book and i’m interested that you are the author. My sister is a writing a book about my dad right now. I wish the audience whom interested in reading and writing will probably be your niche as they know that you are an author. Wish you all the best and become a successful businessman
Now who doesn't like watches! You can get them for yourself, for others as a gift, you can even get your whole crew rocking the same watch. You can get a sentimental watch or you can get a beautiful watch to brag about all day! Just don't brag too much lol. When I create my website, go ahead and check it out, use that affiliation money and prize yourself some ice.
kjkerr Premium
Joined as a starter last night, completed lesson one just now. Maybe I am jumping the gun here with my questions, but I am thinking ahead. 1. I have several websites already, these were created in the past with Godaddy being used to purchase the URLs, and Wordpress itself being both the platform and host. As I progress in WA, is it possible to migrate these over to the WA hosting platform as a premium member? 2. Related to this, I have paid Wordpress in the past for sites to be free of their adverts. Can I assume that Wordpress sites on the WA hosting are similarly free of unwanted ads, and that this is all inclusive as part of WA premium membership? Thank you in advance for your answers. Best Regards, Kenneth
boomergp08 Premium
Yes to both of your questions.
allancurtis Premium
Hi Kenneth ... you have come to the right place! Yes, your Go Daddy WordPress sites can be moved easily to the WA hosting platform.

This PlugIn that does this very easily ..

There is no advertising on your websites unless you insert ads yourself.

As a Premium member, you can have 25 personal url's that are yours do to do with as you wish ... as well as subdomains and all the training and support this platform offers!

Best wishes,
kjkerr Premium
Thank you. Much appreciated.
kjkerr Premium
Thank you. I will be making use of this information as my understanding of the WA platform grows.
Thank you@kjkerr, for ur questions, I just joined as a starter also. although u are alot farther along in and on ur business endeavor, I being a total newbie, but learning the "lingo" for a couple years, learned alot from ur inquisitiveness". I always lived by the moto that no question is a bad question and that if u dont ask, u dont, or wont, ever know!! Wanted u to know that u helped a newbie and that ur question wasnt jumping the gun.
Good luck on ur continued success and EVEN more-so GROWTH!!
Love it!! Great stuff!! Awesome info!!
kjkerr Premium
Nice to meet you. Glad my question helped you as well. I like what I see in this WA community so far. An open willingness to help each other. That is worth being in this already.
LatinNomad Premium
Advice on Healthcare Products Sought- Legal Aspects.
Greetings I hope you are having a great day.

One of the sites I am developing is healthcare related. The product is a niche food but it helps in the management of certain illnesses. I have plenty of experience in the subject and I´m obviously passionate about it. However, I thought it would be prudent to add a legal exemption saying I am not responsible etc., just in case ...

Can anybody point me to a form of wording in addition to the standard privacy page that I might add please?

Best Regards,

MLucas2020 Premium
Hi Trevor,

I think it's a good idea to look at successful websites in a similar niche as yours (benchmarking). Look what they do.

Personally, I wouldn't post your disclaimer as a page within your site. It would be too obvious and maybe not where you want the eyes of your potential customers directed. Maybe better would be to include the disclaimer as a short paragraph (couple of sentences) at the end of your blog post when you're talking about the health benefits of the product.

Better yet, look how the other websites use it.

Hope this helps.

psalisbury1 Premium
Hi TJ, I have a health related website too, Vitamins and such. Just put a disclaimer on it like this

Statements have not been evaluated by the Food and Drug Administration. XXXXXXs products
are not intended to diagnose, treat, cure, or prevent any disease.

LatinNomad Premium
Thanks P. What are the XXXX for. Any chance you could PM me the full text from your site? Please?

Thanks so much.
kemhills Premium
I would write some info at the end of the info e.g. from where you
took your info and that you cannot give any guaranty of the result to achieve as this mainly depents on the user, but that quite a
number of persons have had acceptle results.
Just getting started this is awesome fedback. Having trouble finding a niche.
boomergp08 Premium
Yes, you should definitely include a Disclaimer and I would recommend that it not be a page, only the Privacy Policy should be a page.

I have a Cancer Cure website and the theme I am using does not have a side bar on the Home Page and actual Content Pages. So for all of my Content Pages I have the disclaimer at the very bottom as you can see at the link below.

On my Blog Posts there is a side bar and this is where I have decided to include the same exact Disclaimer, instead at the bottom of every post. See an example of my Blog Post at the link below.

If you want you can copy my Disclaimer and use it as a base template for your Disclaimer, changing it where appropriate.