NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

Tasks 0/2 completed
2. Choose YOUR Niche!

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lrsnmlss Premium
Two ideas for my niche:
- Helping patients and families become more informed about their choices/options approaching hospital discharge before the day of discharge. The questions they should be asking and the questions they may want to consider before day of discharge. Thoughts? I am not sure how to simplify?

- Promoting an eco-friendly lifestyle. Thoughts? Too simple?
MartineB Premium
I think you have simplified re your hospital discharge idea.
lrsnmlss Premium
I think I can narrow down the “wordy” concept. Thanks for your positive feedback and look forward to supporting each other along the way!

MartineB Premium
Oh ok, I think I get you now. I thought your concept had been simplified, but you were talking more about the fact that the idea requires words i.e. asking questions upon discharge. If I'm correct in this assumption, my advice is to write it and then edit. It's amazing how much one can cull through repeated edits.
lrsnmlss Premium
Regardless of my intent, your response is insightful and reflective.


MartineB Premium
Thanks, you might also look at mp3, video and the written word to provide your advice. I should get back to my newbie
waian Premium
I like the hospital discharge one. I don't see a need to simplify it; I would go all in and write everything there is to know on the topic. Make it the go-to resource for your target audience.

The eco-friendly lifestyle niche could definitely work as well, I'm just worried the competition is so stiff you might not have success for quite awhile. This is just a guess, I could be totally wrong.

If you need any more clarification/thoughts, just let me know!
Hello, guys, I need your help which will need a creative way of thinking. I think one of the good ways to find your niche is a knowing on what you believe and with what you had actions. I mean not only interests, because it can be a fiction in our minds :) so I understood that I like adrenaline, its a skydive, diving, fast speed. But I don't have any idea how to connect all these things in some logical aspect. If you agree or also finding your niche, let's discuss:)
I feel you on this. How about model airplanes, model cars both gas/electric. Also model airplanes and drones. Big this time of year in this last quarter till Christmas!!! For the skydiver in you add skydiving equipment for the true adrenaline junkie.
Thank you, Joseph, actually its good idea, about drones:) but immediately is a new question about competitors. Do you find a niche for yourself?
KayDeeBee Premium
I'm working on my first site and the material.
First question: Does anyone have any advice on how to maintain your personal privacy while still being personal and relatable in your blogs? I'm drawing from my experiences with my family, but keeping their privacy is definitely a priority.

Second Question: Does anyone know of a good reputable source for great stock photos (free or reasonable priced)?

Many Thanks!!!!
Kyle Premium
That is something that you are in full control of, and you can do what you are comfortable with. Many of the most successful bloggers out there have used aliases (pen names) and that is completely fine, or you could just use your first name, or a nickname.

And when you engage people with your content, you want to be relatable.
Calvinator63 Premium
Hi Kim,

I too have often wondered about my family and relatives' privacy. As you become more comfortable behind the keyboard you will naturally find ways of not mentioning names or releasing too much information to the public.

The last thing I want is my uncle breathing down the back of my neck, making sure I don't share one of the embarrassing moments of his life (and believe me he has a bunch I could share)


I have found that having someone proofread my more personal articles prior to posting them helps me quite a bit, a second opinion is always more keen than the original author, and can also make sure privacy is maintained to its utmost.

Hope this helps, Calvin
PoppaJoe Premium
You will find that when you are writing your blog, there is a media button located at the top that allows you to access over a million photos that you can use. You will develop more sources as time goes one and if you want to explore, try the following:
Calvinator63 Premium
Hi Kim,

sorry I forgot you asked a second question there about images remember it is up to you to make sure any images you use on your site are royalty-free. Here is a list that I have made of the man site that offers images to use:

The Library of Congress
Burst (by SHopify)
Creative Commons
Death to the Stock Photo
Foodies Feed
Freerange Stock
Good Free Photos
Jay Mantri
Life of Pix
Little Visuals
New Old Stock
MMT Stock
One Million Free Pictures
Photo Stock Editor
Pick-up Image
Public Domain Archive
Snapwire Snaps

I think that there might also be a couple that I missed


But I think you will find what you are looking for with the list provided!

Hope this helps,

living Life Large, Calvin
maryaffgirl Premium
Having lots of trouble with a niche I mainly just enjoy gaming and playing fortnite and other popular games so I'm not entirely sure about how to pick something within that category and I'm not opposed to doing something completely different either I just have no idea where to start
steeph Premium
You’d be surprised with how many things you can come up with regarding video games!
MTK123 Premium
I know what I want for my first niche, health including diet, detox and maybe comfort measures. I saw a product on Click Bank I would like to promote. The sales for this product has beautiful pictures and excellent blogs. Also a high commission.,Now teach me what to do please. :)
DianeScorpio Premium
Hi - first of all, don't be rushing ahead. The training is laid out in a specific order to build up your website to a genuine online business. Its a slow and steady process. By following the training step by step and completing each task as you are asked to do so, you will have built your website by the end of lesson 4.

Health is a very broad and competitive niche, so ideally you need to narrow it down so as to be seen as an authority on a particular subject. However, not so narrow as to only focus on one product. You can promote lots of different products.

When you apply to join an affiliate program, they will inspect your website to make sure it is suitable, before you get accepted. This means having lots of original content which you have written about your niche.

So, your first steps are to follow the training and build your website. From then on, write lots of articles about your niche. Finally, you can apply to join affiliate programs and promote products.

This is not a get rich quick scheme and takes time, hard work and patience.