NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.

What is a Niche?

A niche is a distinct segment of a market, in other words an "audience".

When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don't need to BE an expert, you BECOME an expert.

I personally enjoy many different things. I enjoy basketball, I used to collect baseball cards, I like to go skiing, I am really interested in men's fashion, exercise, internet marketing, and I love everything about the online business world.

There are also many niches over the years that I have been very successful within without knowing anything about them before getting into them. Dieting, voice over IP, hosting...are just a few.

Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in. You can earn money online from absolutely every single niche because there are billions of people out there searching for information, for solutions, and spending billions of dollars or products/services every day.

The idea of a niche can be a little confusing at first, so I have created a video walk-through for this lesson "Choosing Your Direction - It Starts With a Niche" that is going to walk you through what a niche is, how you earn money through a niche, and I will get you choosing your initial direction online.

Check out the video below.


Your online business should not feel like a day job. Earning money online should be fun, and it is fun. This all starts with choosing a niche that you are interested in and will enjoy working with.

The MORE you enjoy doing something the LESS it feels like a job and the more productive you are going to be. Carson and I are immensely passionate about online business and teaching people how to make money online, so that is the niche we have chosen with Wealthy Affiliate.

Your niche could be anything, but at the core of your niche selection it should be something that you "like". Something you enjoy. Something you can talk about. Something you want to learn about.

Task 1: Choose Your Direction

We want you to select the niche that interests you most and gets you the most excited.

A few things that you should understand about niches are:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won't be your last (so don't worry about it being perfect)
(6) Any SINGLE niche website can become a "full time" income/business

There is NO SUCH THING as choosing the wrong niche.

Also, note that you can always change your niche down the road. Just because you are choosing a niche now does not mean you will be in this particular niche forever. Either way, please do not spend a week choosing your niche. Within the next 15-30 minutes (maximum) you should have your "starting point" niche chosen.

If you have any questions about your niche, feel free to leave a question below and we will help you out.

If you are REALLY STUCK at this point and you cannot decide on a niche, perhaps you may be interested in the make money/affiliate marketing niche. If you don't have a niche at this point, this will be your niche and we have an Affiliate Bootcamp dedicated to those that are interested in promoting Wealthy Affiliate.

==> Go here if that is you.

If you have any qustions about your "niche" or direction of your business and you wan to get feedback from the community, leave them below and we will be happy to help.

Onto the next lesson, building a website! Exciting stuff is ahead! :)

==> Millions of Niches, Even MORE Opportunity! Go Premium, and Solidify Your Future Now!

Tasks 0/2 completed
2. Choose YOUR Niche!

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Veronica101 Premium
Ok I answered my own question. I went and explored Jays site. Found some articles by clicking on the main website Title (Logo?).
This brought up another question. Is there a good reason he does not have a button at the top to take people directly to snack ideas?
Is it better to make them look for that info? so maybe they find stuff to buy before they ever get to reading about snacks to put in the helmet or how to clean it etc.?
Veronica101 Premium
I have not chosen my niche yet. I am under the impression that you have to become an authority in your niche by having lots of articles on your site to get Google to put you on first page of search.
Confused with the Snack helmet. How can you write articles about a snack helmet?
I guess I should go look at Jay's site to see how this is done?
Thanks Kyle,
Ivan88 Premium
You have to become an authority in your nice if you want to get exposure and earn revenue. But each niche is different. In some niches, you don't need a lot of articles to become an authority. That's why Kyle suggest narrowing your niche.

You can write about snack helmets, cars, boats, anything you want and find a good opportunity with.
Veronica101 Premium
thank you for clarification Ivan88
KaylaB8 Premium
Hi everyone! I just had a question about my theme and my homepage. I decided to try premium and chose a different theme for my website - I've written out both my privacy policy page and my "about me" page, and I've created them both as a part of my menu at the top. However, my "about me" page is not showing up on my home page at all, as a part of my blog reel. It just says "nothing found". I had to manually create a home page, and I'm concerned that the content I write in the future will not show up in the homepage. Is there any way that I can make my about me post show up in my homepage, as well as its own separate page? I hope my question makes sense!
Thanks so much for all your help!
siamjerry Premium
You need to differentiate between posts and pages, where pages like privacy policy are static and posts are alive. You also have a choice between a static homepage and a blog roll, which is what WA advises. To install that you go to website>site manager and you log in to your website. Then you go to settings>reading and at the top you can make your choice.
A page will thus not show up on a blog (post) roll. You can put it in the menu or in a widget, which will both be handled in the training.
KennyDotson Premium
Hi there! I'm building my website. I'm on lesson one (Creating Custom Menus...). As Kyle is frequently refreshing his test website after making changes. As long as i save my changes, do I need to get in the habit of "refreshing" my website as frequent as Kyle does? Thanks in advance for your help. Kenny
tracydawn Premium
refreshing just makes it visible faster, it doesn't hurt. So up to you I guess.