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- Marketing 1 On 1 - Beginners Guide
Marketing 1 On 1 - Beginners Guide
Table of Contents
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What is Marketing
- Ask a friend to tell you what 'marketing' means to them. Write down and think about what their definition means to you.
- Notice the amount of marketing promotions you encounter during 1 full day.
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The Marketing Approach To Business
- Draw a diagram of what the marketing process involves
- Define Marketing in your own words. How does your definition of marketing compare to the definition provided.
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The Exchange Of Value
- Briefly explain the following core marketing concepts in relation to this campaign: the market, customers, consumers, clients, partners and society.
- In your own words define
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Ethics and Corporate Social Responsibility
- Visit a website of a Business that you have a dealing with (e.g. Your bank, university, your supermarket) and identify the key elements of its approach to corporate social responsibility.
- Veiw your own website to see if you apply ethics in your brand
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The Marketing Mix
- Explain the elements of the marketing mix. Think of a product (good or service) and analyse it in terms of as many of the elements of one of the marketing mix framework as possible
- Reveiw your own website and notice if your business falls in the marketing mix
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How Marketing Inproves Business Performance, Benifits Society and Contributes to Quallity Of Life
- List marketing activities that that could improve your business performance and apply it to your online business products and services.
- Find and discuss an example that illustrates how marketing contributes to quality of life.
Lessons
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1
What is Marketing
LESSON TASKS
Ask a friend to tell you what 'marketing' means to them. Write down and think about what their definition means to you.
2
The Marketing Approach To Business
LESSON TASKS
3
The Exchange Of Value
LESSON TASKS
Briefly explain the following core marketing concepts in relation to this campaign: the market, customers, consumers, clients, partners and society.
4
Ethics and Corporate Social Responsibility
LESSON TASKS
Visit a website of a Business that you have a dealing with (e.g. Your bank, university, your supermarket) and identify the key elements of its approach to corporate social responsibility.
5
The Marketing Mix
LESSON TASKS
Explain the elements of the marketing mix. Think of a product (good or service) and analyse it in terms of as many of the elements of one of the marketing mix framework as possible
6
How Marketing Inproves Business Performance, Benifits Society and Contributes to Quallity Of Life
LESSON TASKS
List marketing activities that that could improve your business performance and apply it to your online business products and services.