How marketing improves business performance, benefits society and contributes to quality of life

Marketing is an interesting and rapidly changing field that has an enormouse influence on the world. Marketing improves business performance, benifits society and contributes to a higher quality of life. It can also be a rewarding career choice.

Marketig has, indeed, become the driving forces in many successful organisation. Firms with a market orientation perform better than firms without a market orientation. Research shows that companies who have a well defined marketing strategy perform better than companies that do not have well defined marketing strategy. Specifically, research shows that companies using certain marketing practices have better profits, sales volumes, market share and return on investment when compared to their competition.

Higher Quality Of Life

Marketing is often criticised and is viewed negatively by many people. This is because marketing is a high profit business function. Marketing creates, communicates and delivers an organisations offering. Marketing does not achieve this alone and all other business functions are involved. It is easy for people to criticise marketing and brands. As consumers we are exposed to advertising every day, and some more credible than others. As consumers we see brands whenever we shop at a supermarket, clothes store or pharmacy.

Marketing has helped drive economic growth. Consumer demand is a key driver of economic growth and marketers play a role in stimulating consumer demand. Economic growth creates employment and wealth for the benefits of individual ms and society as a whole. Marketing can play a role in improving people quality of life through providing better safer products and services

Contribute to a Better World

Marketing is often criticised for its role in stimulating excessive and often unnecessary consumption, and the consequent social issues that arise. The global financial crisis provided a stark reminder that sustainable models are required for business practice. Marketing seeks to understand what consumers want, in order to deliver a solution that meets their needs and wants. Marketers make alternatives avaliable for consumers to purchase. Marketing can, therefore, be veiwed as part of the solution, rather than as the problem.

Be a Better Customer

By studying marketing you can become a better customer. By understanding the activities and processes for creating, communicating, and delivering offerings, you can make better decisions as to the relative value of products offered to you.

Having studied marketing you willunderstand that companies that are serious about marketing welcome customer feedback. After studying marketing if you have a poor experience with a product or a service, you will know that by giving feedback you may help to persuade the marketer to do something to address your concerns, which may benefit yourself or other future customers.

A Rewarding Career

Marketing can be rewarding career path. Marketing offers a wide range of specialist areas including advertising, public relations, market research, product development, personal selling and market analysis. Marketers can work in the business sector or not-for-profit organisations such as charities, government and cultural institutions. Marketing skills are transferable overseas and many marketing travel and work abroad.

Marketers need good analytical, communication,, and negotiating skills. And the power of presuasion. Those who want to work in a prodessional marketing position will usually also require a degree in marketing, or in a related area with a major in marketing. The requirment process has lengthened, with many companies now asking candidates to make presentations as part of the interview process. There is a very pompetitive candidate market for marketing roles.

Looking to the future, key areas with strong potential for growth include 'online marketing and digital marketing. While marketing can be a cucritive career, it requires dedication and hard work.

Marketrs often have specific targets that must be met. The measurment of such targets involves 'marketing metrics'. Marketing metrics are throughtout your business campaigns.

Marketing Yourself

An understanding of marketing can assist you in your own life. When you apply for your bext job you can apply the principles of marketing. Rather than simply telling your employer how good you are abd the experience fhat you have ( a product focus) you can tell your future employer how enploying you will deliver value for them. You may do this by outlining successess achieved in recent marketing campaigns. The principles of marketing can help uou to consider how you are unique from other people who would be also applying for the same positio.

Lets consider your first graduate job application. There are 300 students enrolled in your degree and 150 of them have the same major as you. There are also many other universities offering the same degree in your countey ans abroad. Everyone has a degree, 20 per cent of students have the same grades as you. There could be 300 people with the same degree and performance in their degree as you.

How can you show that you are different? How can you make yourself stand out from the crowed? The principles of marketing teach you how to do this. Marketing thinking can help you. It is important that you keep evidence of you success from now on.