It is estimated that there are 58 million Amazon prime members worldwide. 1/4 of these customers are in the age bracket between 40 and 49. Just behind this figure 22% are in the age bracket of 30-39.Only 19% of them are in their 20s!
From a demographic point of view that means that the majority of the people who buy are older with more disposable income.
The main reason that people buy from Amazon is the fact that they are offered free shipping on prime. This is particularly useful with heavy items, And it allows people to buy their groceries without a delivery charge.
Half of the people who pay for and use Amazon prime have childrenAnd our college educated, the majority have an income of a hundred thousand dollars a year. If you think that people use Amazon night cheapskates it is interesting to realise that half of prime owners have assets of the $500,000.
Thanks again for the contact.
Petra
You've provided excellent links that I read and found useful information. Thanks for sharing, Catherine!