This a simple, 1 page guide.

But in it, I'll answer that question " How to connect to your visitor " to make sales.

There are two things you need to learn:

1. Buying psychology.

2. Niche Demographic Hot Buttons.

#1 Is the same for all people. These are the things you hear about all the time:

a. Social Proof

b. Commitment and Consistency

c. Scarcity

d. Trust and Reciprocation

e. Curiosity

I won't go over all of these, since curiosity and social proof is covered a lot. Scarcity is fairly obvious too. But lets talk about B and D.

People want to remain consistent in their decision making. This is why you want them to constantly take small steps towards purchasing, instead of "hey, we just met, now buy something."

Instead, you want them to

1. Read an article of yours. Use curiosity to get them to click on a link to your website.

2. See a video or read something that entices them to sign up for your email list.

3. Read your emails, get to know you, and then go to the sales page.

4. Read the sales page and click the buy button.

See how many steps there are? You have slowed the process down for them - and made it WAY more natural. Plus, over time, they get to know you.

Now, if you don't want to build a list, you still need to PRESELL...and build trust in both you and the product.

Have a video review of the product. Show your face. If possible, do an interview with the product owner. Then, give away free samples! This will build trust and show you care. Plus, when they see your face and hear your voice...you are no longer a mindless website. You are REAL. And people respond to that.

Now, you need to also understand how to hit the buying emotional buttons.

You need to understand what FRUSTRATES your market, then HIT those frustrations in your pre-sell message.

So, think about this: what is the #1 frustration a dog owner feels? Is it the problem? Well, it may be the specific problem...but lets talk about the EMOTIONS behind it.

Maybe the person is embarrassed...maybe the person is stressed...maybe the person feels guilty becuase they constantly punish their dog...

You can hit on those in your pre-sell message:

"After I got XYZ product, I stopped needing to punish my dog...it TOTALLY lessened the stress, and I can feel that Buster is happier too...and because Buster no longer pee's on random people, I'm not afraid to take him on walks anymore!"

See what I just did? I took the primary frustrations and I worded them like the niche would respond to. I hit those EMOTIONAL FRUSTRATIONS by saying "When I got this product...I no longer experienced THESE EMOTIONS."

Not "I no longer experienced these problems"!

Finally, you can further increase your conversions by adding value...this is called making an irresistable offer.

So, when you promote, offer more value. Tell them if they buy, you'll send them something for free. Something that will further help them out. Something that adds value.

This will further increase conversions.

I sincerly hope this helps everyone out. I know that starting off, converting is HARD...but after some practice, you'll get it!

Rob