Local Marketing – 8 Ways to Find Local Clients

Local Marketing is growing like crazy. They say 1 of 3 searches online is for local businesses. If you are just starting out looking to get your first local client or if you are looking to expand your local marketing business, this training will give you the different ways to do so.

In this tutorial we will talk about 8 different ways to find new local clients. But first where do you put your focus and what kind of clients should you go after? What services should you offer your local clients?

Part 1
  • Where to put your focus - location or niche?
  • What kind of clients to go after
  • Example niches
  • What services to offer your local clients
Part 2

8 Ways to Find Local Clients
  1. Network in your local area
  2. Network with your family and friends
  3. Exchange services with businesses you use already
  4. Yellow pages
  5. Local papers and ads
  6. 2nd page of Google
  7. Direct mail
  8. Email campaigns

Focus on HOW you can help local businesses to get more online exposure and to get them more clients. Present your offer in a way that they understand and see the benefit. Local businesses do not usually care about SEO and techie stuff they want more customers in the door. Focus on your client and help them solve a problem.

Let`s get started...



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HeidiY Premium
Thanks heaps for these suggestions. I’m just toying with the idea of going after local clients so this is great info.
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MBentz3 Premium
Thank you for the strengthening my focus ; )
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MikeAkers Premium
Thank you for sharing this Veronica
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amgolf Premium
Thank you so much for this value knowledge
The first time, I learn about local marketing that is more likely to success that affiliate program.
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Varga Premium
Great Training Veronica, I needed some help for a client and found exactly what I was looking for in this article. Thank you
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StevePotts Premium
Great information Veronica! I do lead generation, website design and SEO for local small business owners in CT, some of these tip I use already in my business, others I will incorporate. Thanks for posting!

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“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” - John C. Maxwell

www.LocalLeadProvider.com
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DLansing Premium
I am actually planning to start a freelance local marketing business and this training really helps a lot. I see opportunities to help many business in my local area and at the same time hopefully get paid reasonably for my service. Thanks a lot Veronica!
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Carriedaway Premium
Excellent! Thanks for sharing these ideas, they have made me see things in a different light.
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asiwawa Premium
Hie
How can I know the number of searches per month for any product
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AzlanS Premium
Hi all, I am not sure this question is relevant here.Pardon me for asking. Is there any guideline on how do you charge client let say on Building website ?
Azlan
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iArtisan Premium
Pricing your services is extremely difficult. It's all about the value you're providing to someone and the pain point you're helping to relieve. If you're a commodity type of developer, who basically can build a serviceable website, then you might get $30/hr., with deliverables priced between say $300 to $800. If you're a specialized developer with other areas of expertise which you can tie into the project - helping to make the site more successful - then you could charge around $50-$80/hr.

Always think of the client, though, and what the site is worth to them. Don't charge an amount because 'you can', but if you're solving a complex problem for someone - even if it doesn't require too much of your time - charge accordingly to how valuable that solution was for the client.

Maybe I made things more complicated and confusing for you, lol, but hopefully there's something in there of use. ;)
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steveo5770 Premium
There are some training videos that specifically cover this topic. I'll see if I can find them for you.
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steveo5770 Premium
Here is a video on getting local clients which also discusses how to charge for website builds. You can also click Live Video Classes under "Training" (to the left) Jay has tons of great videos.
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AzlanS Premium
Thanks, really helpful
Azlan
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raj6622 Premium
Dear Veronica,

I Know this has been posted more than a year ago. But the quality of the article is very impressing. I am a new Premium member here. The local marketing and local business domains is attracting me a lot.
I have been watching Jay's Wabinars on this as well. I will surely do this in 2 weeks time. My goal is to:

1. help local markets in getting ranked.
2. Start a local directory in each field.

This information was helpful especially the tool you use for email stats. How do i get it???

Thanks
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newtexan Premium
so why use the wealthy affiliate? We are being told here to go out and market, yellow pages etc.... why be here?
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Jaweda2k Premium
Why be here? I can give you several reasons as to why. 1) Training available. 2) Resources Available 3) Support from the community here 4) surrounding yourself with like minded individuals.

Those are just the ones that jump off of the top of the head here, but I am sure I could list many more as well.
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johncruz Premium
Because THIS is where you learn this kind of stuff, period. Just because it is "local" marketing doesn't mean you're doing business off the internet. Where did you learn this from? Wealthy Affiliate, of course. I hope you understand how Veronica is helping and not trying to work outside of WA.
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freedomforus Premium
Veronica--"Yer de greatest!!!" THX 4 sharing all dis!!! Larry
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veronica.l Premium
Sure Larry glad you found it helpful!
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dr.banovic Premium
I love this article, it has given me great ideas for the website i am working on. www.anansimarket.com. it is meant to be an online listing site similar to ebay but for the country i live in (zambia).i have to say yellow pages is the best place to get contacts. I sent out roughly 150smses today and collecting a list of email addresses for email campaign. Already have a list of 300 email addresses and still 500 more to add to the list. And all these from yellow pages. I only launched 2 weeks ago and would like anyone to have a look and critique it. Its always nice to have an outsiders perspective.
Problem i am having though is ranking highly for my site. I sub,itted pages to google for indexing but still not showing up when google it. Only facebook page shows. It is the first site of its kind in zambia and has potential for expansion to neighboring countries
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JohnnyMark1 Premium
Wow Veronica, nice job with this report! You put a lot into it, and have opened my eyes to some things that I didn't know before.

For the first time, I'm promoting a local business, a painting business, by building him a website and promoting it first through a Google Places listing, and then will create a Google + account for it, in that order, as Jay had recommended. The owner is my brother-in-law, who painted the trim on my house, and some other stuff for this service. I wanted to over-deliver on my part. I want to blow his competition right out of the water! Maybe Jim will have to hire more employees!? That'd be Great!

Anyway, maybe this could lead me into more jobs like this, and I can make a decent income stream from it, along side some affiliate marketing efforts. It sounds like you and others are really enjoying themselves doing it.

I received the pin# for the Places account and submitted it back to them, but the login panel is stating that the request still needs to go through an approval process that could take up to several weeks!

If you have any suggestions around the design of the Places page, or the G+ page, this is where I could use some pointers. Perhaps I'll try to find other listings to use as examples. Thanks.

-John *
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techhound Premium
Awesome training Veronica. I especially love the segment about local paper ads. Nice job!
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veronica.l Premium
Thank you glad you liked it.
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skiergal Premium
Great training Veronica. As Kyle mention there is so much potential with local marketing.
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veronica.l Premium
I am glad you liked it! Yes there are lots of oppertunities with local marketing!
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Loved this information! got me driven
Nancy
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veronica.l Premium
Glad you liked it Nancy!!
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@RICH. Premium
Fantastic tutorial, Veronica, and a timely reminder for me not to forget that there's a real world out there too! Rich.
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veronica.l Premium
Glad you liked it Rich, yes it is easy to forget about the "real" world when we sit infront of the computer. When we have done this for a while we have so much knowledge that local businesses can really benefit from. There are "real" people out there that we can help.
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Ty Johnson Premium
Good stuff in there, thank you
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veronica.l Premium
I am glad you liked it:)
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adamleo Premium
Hey veronica, Great tutorial!!
I have thought about going down the local marketing road, so this training was very helpful. Keep up the good work.
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veronica.l Premium
Thank you I am glad you liked it. Good luck with you local marketing. We do local marketing chats we have only had one so far but I plan on doing it ones a month. So keep an eye out for those and join us :)
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Kyle Premium
Local is not going anywhere and the number of potential clients out there is continuing to grow as the more conventional businesses are starting to see more and more potential in the Internet. People aren't looking in the phonebook anymore to find a local service, they are using some sort of digital device and that represents a massive opportunity for everyone here!

Great training piece!
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veronica.l Premium
Thank you, l like that digital device it can help us do lots of things :)
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the filbert Premium
excellent tutorial. thanks a bunch!... going to look into the "pointofmail". I had heard of something like that before I became interested in local marketing, but didnt see the need, I do now!
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veronica.l Premium
I am glad you liked it Phil. Yes pointofmail is really helpful. I didn`t think I needed it either when I started, but it is kind of frustrating not knowing if the email is read or not, pretty cool that you can see for how long and how many times too :)
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klrrider Premium
Really nice... especially the tip about email tracking... thanx for taking the time to create this resource!
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veronica.l Premium
Yes the email tracking tool is really helpful, you do not have to work in the dark when using that.
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Amy Farr Premium
Wow Veronica! Great stuff! Seems so obvious after I read it but it certainly isn't because I was clueless before I read your tutorial.
I may not be working on my website yet, but this research is vital to my progress. THANK YOU for creating it!
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veronica.l Premium
You are welcome, I am glad you liked it.
Let me know if you have any questions I will be happy to help you out.
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slayton1s Premium
Good stuff. My dad actually owns a Bait & Tackle shop so this local marketing stuff is useful. --> https://www.facebook.com/charlestonian.fishnhut. I'm honestly more into the online affiliate marketing end of it though right now.
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veronica.l Premium
Thank you. Maybe you can get some ideas to get new local clients for your dad`s shop. :)
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slayton1s Premium
Yeah perhaps, hah. Wal-Mart's about the only competing place with my dad, even though my dad easily sells better equipment and more cared for live bait (crickets & worms). Wal-Mart sells a lot of fishing poles from Chinese areas (where they have people put in labor jobs creating not very good poles - you get the ideal) and my dad will only sell fishing poles from the U.S. area because he knows those are the good fishing poles to use. & then of course Bass Pro Shop is probably one of the best places to go, but a lot of there prices are off the charts especially with really good fishing poles (there's not a Bass Pro Shop around here anyway).

The place I live in really isn't very big & a lot of people already know that my dad is the only business to go to if anybody wants to fish. But given there's at least 30,000 people in the immediate area, I'm sure I can do at least a little good with online sites for the local area anyway for him. On top of that, I could add in some affiliate type of guides on an online site & make some extra revenue like that along with giving important information people need to know for the immediate area (along with putting Google Adsense on some of the info pages. You know. ;) There's a lot I could do.

Thanks again for the guide.
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