Craft Your Headline

Your headline is the very first thing readers will see from the search before clicking through your website URL. As you craft your headline and try making it captivating, make sure the content is well-structured too.

No matter how captivating you’re making your headline, it must correlate with the stuff you provide in your content; otherwise, you’ll constantly experience a rise in your bounce rate and this will impact your rankings negatively.

You must use keywords in the title of your post and in the opening paragraph (introduction) while you’ll have to write the rest of the post naturally keeping the chosen keywords in mind.

While you’ll want to make your content keyword-optimized, you wouldn’t want to be caught doing keyword stuffing. And aside from getting caught, the consequence on the On-Page SEO is that it will impact your ranking negatively.

Structure Your Content for Both the Readers and the Search Engines

In writing for SEO, you must realistically learn how to structure your content such that you make it natural for your readers and keyword-rich for the search engines.

No paragraph should be longer than 150-200 words in length. Any paragraph longer than that will make your content boring for the readers and your ranking will be lowered by the major search engines for poor content readability levels. So, serialize your content into shorter paragraphs to boost your readability score.

You’ll do well by adding topically-relevant images to your content in order to make readers feel alive to read the rest of your content down the page.