All webmasters try to keep informed about Google algorithm updates because following its guidelines determines how high websites can rank on search engines. Having links on your web pages can be considered an important ranking factor that will help your site maintain a good position on SERPs.

There are many other ranking factors but since the beginning of running a search, links have always been emphasized. During one of the updates released by Google in 2005, nofollow links were introduced.

The nofollow link was meant to discourage spam comments and paid links. Having nofollow link attributes on your website would prevent Google from crawling, indexing, and analyzing a link you never wanted to associate with your website because you do not trust it.

You can set the links of contributors you do not approve or any of your web pages you don’t want Google bot to crawl as Nofollow.

With the10th September 2020 update and Google’s announcement that nofollow links and two other links would now be used as “hints” to know which links should be considered or excluded from the search, it has become necessary to take a deep look at nofollow links.

As of March 1, 2020, using this link attribute for ranking consideration took effect. Nofollow links will also be used for crawling and indexing content on websites. The other two links introduced by Google are:

  • Sponsored Link Attribute;
  • UGC Attributes



Join the Discussion
Write something…
Recent messages
Andrew888 Premium
Hi Israel.

Using Google Search Console, I sometimes see only a 'picture' from my posts listed with a separate URL that I have never intentionally created.
For example https://healthywealthyhappyandwise.com/happiness-can-be-found-in-the-smallest-things/
This link listed in google takes me to my website and shows only the picture and not the whole article.

This is not good for customer experience as they will click away believing that I'm only showing a picture. The URL does not even indicate which of my articles the picture is included in.

When I create my articles, I add pictures using either the WA site content editor or the WP 'New Post' editor. The only information I add is an 'alt tag.'

What am I doing wrong when adding pictures to my articles that make them show in google searches with a separate URL?

And if I cannot prevent this from happening, how can I ensure that the query leads to the complete article instead of just to the one picture?

Any information is appreciated.
Kind regards,
Andrew
Reply
Caruana Premium
Hi Israel, Site support have ff your tutorial as I have a problem with permalinks.
I am getting the images ranked with the url and they do not look nice if someone clicks on them.
If I understand your training correctly, I have to mark the images as nofollow? Do you know if there is a way to change the permalink of these images or I have to delete and upload them again so they do not rank like this. Thank you. Marisa
Reply
Israel17 Premium
Hey Marisa, if an already indexed image is deleted, this could potentially lead to 404 error pages and will affect your rankings on SERPs except you have unpublished the content first. However, you can do all of these editings via your WordPress editor.

Israel Olatunji
Reply
Caruana Premium
Thanks Israel, that is very helpful. Good day. Marisa
Reply
Susie50 Premium
Hi. I´m afraid this is all quite confusing, even if you say that we don´t have to change any existing links we have. To me, that doesn´t make sense - to correctly attribute all new links but leave the old ones as they are...?

Should I now do the following - is this correct?

Add rel="nofollow" to link
ADD THIS TO AFFILIATE LINKS IE AMAZON OR CLICKBANK?

Add rel="sponsored" to link
ADD THIS TO GUEST POSTS?

Add rel="UGC" to link
ADD THIS TO... I DON´T GET THIS ONE!

Thanks for your clarification.

Susan
devotedtoanimals.com
Reply
Israel17 Premium
Of course, yes! For instance, a link with the UGC tag tells Google that the forum post, guest post, or blog comment was generated by the user. Hope I made it clearer about the UGC tag! Hear from you soonest!

Israel Olatunji
Reply
Lex666 Premium
Great question
Reply
Susie50 Premium
Ok, so my query then about the Add rel="sponsored" to link being for guests posts is incorrect. So what do we use this one for? Thanks.
Reply
Israel17 Premium
Remember sponsored links are also paid links which aren't considered as such by Google, and should have a Nofollow attribute in order to avoid a Google penalty!

Israel Olatunji
Reply
RosanaHart Premium Plus
Good reading and glad I don't have to change things.
Reply
Israel17 Premium
Nice having you around, Rosana! Thanks for reading my tutorial on UGC, sponsored links, and Nofollow links!

Israel Olatunji
Reply
jmg52 Premium
Hi Israel,
As for all your training, this one is very informative. But it also is very confusing (for such a newbie as I am).
For example, you said, "UGC Attribute denotes User Generated Content and it's the attribute for UGC such as forum posts, guest posts, and blog comments". How and where should I place this attribute? It would be really helpful if you provide some examples.
Thank you,
Jane
Reply
Israel17 Premium
Oh, Jane! Thanks for stopping by and sorry for getting confused somewhere! As for UGC and sponsored attributes, you don't have to place any attribute on those links. WordPress handles all for you by default. The training was just intended to clarify all forms of links on WordPress and their relevance to SEO. Thanks again, my friend!

Israel Olatunji
Reply
jmg52 Premium
Thanks for clarifying, Israel. I like it when it's done for me.
Another question is if I have to set any attributes for affiliate links, specifically, for WA link.

Thanks again,
Jane
Reply
Israel17 Premium
Most welcome, Jane! You will have to do that through the WP editor. You will see the options to choose an attribute for your affiliate links when you want to embed links in Editor. You will also be able to choose the option to open links in a new tab. Thanks for your feedback!

Israel Olatunji
Reply
jmg52 Premium
Thanks you, Israel. But what I meant in my question is should I add these attributes for WA affiliate link. Thanks
Reply
Israel17 Premium
Oh, not at all, Jane! You don't need to add those attributes to your WA affiliate links. Your links were set to perform at the highest possible conversion rate, nothing to worry about! Thanks for your message!

Israel Olatunji
Reply
jmg52 Premium
Thanks
Reply
Top